Link Masters: The Art and Science of Link Building A Blueprint for In-House Link Building Success
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Nov 28, 2024 Adam Collins, the Founder of Ignite SEO and an expert in in-house link building, shares his insights on scaling link operations. He reveals a playbook for improving link quality while slashing costs, including a unique negotiation approach that persuades site owners to lower prices. Collins discusses effective prospecting methods to access a wider pool of relevant sites and a streamlined VA training process that enables rapid scaling. This episode is a treasure trove of actionable strategies for anyone looking to enhance their link-building efforts!
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The Value of a Talk
- Adam Collins recalls gaining several long-term clients from a single talk.
- This talk, from years ago, generated substantial revenue, demonstrating the impact of effective communication.
Focus and Scalability
- Adam Collins realized that offering diverse services without streamlined processes hindered scaling.
- He left his previous agency to focus solely on SEO during the pandemic.
In-House Link Building
- Bring link building in-house for better quality control, cost efficiency, and faster turnaround.
- Outsourcing link building can be expensive and inefficient with quality control and time scales.