Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail.

We also discuss:

Google's preference for ecommerce sites over affiliate sites
How to build links to ecommerce money/product pages effectively
How to create content that journalists naturally link to
How to approach personalization in outreach emails
Paid links and their long-term viability
Link building tool stack
Effective team structure for link building campaigns
and more

Stop spinning your SEO wheels and learn what's actually working right now.

How to Scale an Ecommerce Brand to $20M with SEO