Link Masters: The Art and Science of Link Building
How This SEO Agency Built Over 100,000 Links for Clients
Oct 14, 2024
Karl Hudson, an SEO veteran and digital investor, shares his journey as the founder of Searcharoo, an agency that has built over 100,000 links for clients. He discusses effective link-building strategies tailored for e-commerce, comparing niche edits to guest posts. Karl emphasizes the importance of optimal anchor text ratios and the impact of AI on SEO. He also reflects on the challenges of agency ownership and the personal growth that comes from managing client relationships. Tune in for invaluable real-world insights!
52:31
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Quick takeaways
- Strategically building links to category pages rather than product pages enhances SEO effectiveness while mitigating risks from stock fluctuations.
- A solid understanding of SEO fundamentals is essential for link builders to avoid penalties and ensure client website success.
Deep dives
Link Building Strategies and Techniques
The discussion highlights various effective strategies for link building, particularly for e-commerce sites, emphasizing a balanced approach between different types of links. Emphasis is placed on the importance of building links to category pages rather than product pages, as this mitigates risks associated with stock availability and maintains user engagement. Internal linking is also highlighted as a crucial tactic to ensure that visitors can navigate to relevant products while enhancing the overall SEO performance of the category pages. This strategic focus not only maximizes link equity but also helps sustain the website's authority and relevance over time.
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