SPEAK LIKE A CEO

Michael Wax is the co-founder & CEO of Forto, a Berlin based unicorn that is driving digitalisation and decarbonisation in a sector that is the backbone of the global economy - freight forwarding. Not only is the fast-growing company, formerly known as FreightHub, a top-ranked employer. Michael is also an outspoken CEO who is on a mission to shipping sustainable while further democratising the access globally. Tune in and find out 🎯 Why sometimes every word counts and rebranding allowed Michael to set the sails for an ambitious communication strategy ⛑ What responsibilities Michael sees as a CEO toward his team and society, how he communicates and aligns these with the purpose of Forto 📣 How to stay in contact with the team in a fast growing Unicorn as CEO and the communication principles Michael follows If you find the episode helpful, please share it with your colleagues and friends and give us a review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust or Lena Carlson on LinkedIn. Thank you for listening!

Are you as relaxed as the Dalai-Lama in front of a camera? Pulitzer Prize Finalist Piotr Pilat knows how you can achieve that state. Having interviewed personalities such as the Tibetan spiritual leader and Richard Branson as well as reporting from conflict areas worldwide for Reuters, he is now on a mission with HeyViz to empower you to create quick and painless videos to grow your brand and sales. Working together with Konstanty Sliwowski (#leadershiphiring #expert) and Oliver Aust (#CEO #communications #bestsellingauthor), the first HeyViz.com walk-in studio is now up-and-running, offering simple done-for-you video creation in central Berlin. Tune in to this episode to find out 🎥 How Piotr’s images from Libya became part of history 🎬 The atmosphere Piotr creates to help CEOs be their best in front of a camera 🚀 How you too can get best video content possible today. At HeyViz you not only get the right lightning, crisp sound and professional post-production, but also the combined expertise of Piotr, Oliver and their teams to maximise your impact. Without the cost and the hassle. If you find the episode helpful, please share it with your colleagues and friends and give us a review on Apple Podcasts.  If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust or Lena Carlson on LinkedIn. Thank you for listening!

Change is hard. Getting someone else to change is even harder. So how can you convince someone to become your customer when it really matters? Jan Rabe, co-founder and CEO of of three companies - Wechselpilot, RABOT Energy & RABOT Charge - knows how to persuade us to do the right thing. Most notably, Wechselpilot is a thriving German start-up that makes switching electricity and gas contracts easy for private households. All three of his start-ups share a mission: to convince us consumers to switch to renewable energy sources. Jan’s personal mission: Make Change Possible. Jan also knows how to keep customers happy, with Wechselpilot winning the German Service Award in 2020. Tune in and find out all about 🎯 What trigger points you need to focus on to position yourself as the premium service provider (and get more customers) 💙 How to create trust to win customers 💱 How to finance and manage three companies at the same time If you liked the episode, feel free to share it with your colleagues and friends. We would be delighted, if give us a written review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thank you for listening!

How can I create an irresistible brand? Every founder is looking for an answer to this question. With a strong brand, it becomes easier to attract top talent and the right kind of customer. You can charge more for your product or service, generate higher margins and grow your company faster. As a founder, you want to take your brand seriously from the start and create a minimum viable brand (MVB) that has the potential to become irresistible. In this episode Jag Singh, accomplished entrepreneur, investor and former Techstars Berlin MD speaks with Oliver about creating a Minimum Viable Brand that fast-tracks your growth. Tune in to this episode to 🧪 Get the formula to create your irresistible brand  ❌  Understand founders’ most common mistakes 🚀 Find out how to enhance a brand even when the company is already established If you liked the episode, feel free to share it with your colleagues and friends to listen.  We would be delighted, if give us a written review on Apple Podcasts.If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust on LinkedIn.

Videos have become a cornerstone of CEO communications: for media interviews, brand building, pitches, social media content and internal communications. Videos create awareness, build trust and boost sales. Yet, many CEOs still shy away from stepping in front of the camera. With the experience of over 1000 media interviews and having coached professionals in over 100 countries between them, top international executive coach Bettina Hausmann and Oliver talk about CEOs on camera. Specifically: 🤩 How to appear natural and connect with the audience on camera 🧨 The most common mistake and how to avoid it 🤳🏾Creating a controlled environment that make you look great ⏰ How to minimise the time needed for filming Producing videos can be a time-consuming nuisance. That’s why we want to show you how to create quick and painless videos to grow your brand and sales. Come to our studio at Mindspace Friedrichstrasse in Berlin on 15-17 September where we will produce a professional video with you completely for free. Simply book your slot here: https://calendly.com/vizibl/30min?month=2021-09. 

Our guest today turned his Veganuary into a thriving business with a purpose. For Jan Bredack, Founder and CEO of Veganz - the brand leader for plant-based food - eating vegan is more than a nutritional choice. It is a path to better health, animal welfare and climate protection. When Jan swapped his career at a luxury car maker for the chopping waters of building a vegan company from scratch, the Vegan food choice was still in a niche. Getting investors, supermarkets and the consumers on board was not an easy communication task. Tune in and find out all about 🤸🏽‍ The company’s pivots from retail to wholesale to brand 📈 How “fans” accelerated the development of Veganz and put the company on the path to an IPO 🕵 Jan’s passion for and secret to great leadership If you liked the episode, feel free to share it with your colleagues and friends to listen and learn more about Jan and Veganz!  We would be delighted, if give us a written review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thank you for listening!

Only 7% of what you say matters, but your voice accounts for 38% of the first impression you make. So, how come that dating apps are voice-less? Not anymore. Our guest today is the co-founder and CEO of Wayvs, an audio dating app that combines the magic of voice and the efficiency of audio communication. With her Co-founder Julian Krahnen, Franziska Focken just raised €1.5m from investors to take the slow dating app to international markets. Tune in and find out all about 🎢 Franziska’s rollercoaster ride as an entrepreneur 🎯 Her biggest communication challenge right at the beginning of her journey 🗣 How people communicate when they’ve only got audio, and what that means for your business Podcasts in principle are also audio messages. If you liked the episode, feel free to share it with your colleagues and friends to listen and learn more about Franziska and Wayvs!  We would be delighted, if give us a written review on Apple Podcasts.  If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thank you for listening!

Can a brand make all the difference? Yes, it can! Robert Ermich is a passionate and successful serial founder and investor. He masterminded DeinHandy, a portal for mobile phones, which he scaled to market leadership and a successful exit. To a large extent, the success of DeinHandy was built on the brand he built there which received two „German Brand Awards “. Next has been OnTruck, an agency with a climate pledge which offers creative advertising on – you guessed it – heavy goods vehicles. As co-founder and investor @ Leevi Health, a health tech start-up with unicorn potential, he now focuses on building a brand that parents of new-borns can trust. Tune into this episode to find out more about 🚀 Robert’s version of how Rocket Internet sparked the Berlin Start-Up scene 🧑🏼‍🍳 The secret sauce to building a great team 🚛 How to change a bad image through good communications If you like this episode, please share it with your colleagues and friends and give us a review on Apple Podcasts.  If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thank you for listening!

Traditional recruitment is over while companies experience The Great Resignation. In this special episode Oliver talks with Konstanty Sliwowski, founder and CEO of Caissa Recruitment about the rising role of employer branding to attract and retain top talent. Tune into this episode to find out 📺 How talent perceives potential employers 🔝 How to update your company’s brand to attract the right people 🔥 What recruiting has to do with energy If you find the episode helpful, please share it with your colleagues and friends and give us a review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thank you for listening!

In today’s episode we speak to Jonathan Romley, co-founder and CEO at Lundi. Lundi helps companies scale their global hiring. After running companies on three continents Jonathan realised that we need to rethink labour mobility and enable employers to have access to the world's top talent through one platform. Whether you’re in need of an engineer in New York or looking to hire a fluent Mandarin speaker in South Africa, the network of thousands of pre-screened recruiters helps you find the perfect match. Especially now in the post covid world. Tune in to find out: 🗣 How to communicate to attract top talent ☑ How to hire globally, regardless of the size of your company 🔝 The do’s and don’ts of descriptions 📺 How recruiting is representing your brand around the planet You have been asking us, how you can support the podcast. Thank you! If you find the episode helpful, please share it with your colleagues and friends and give us a review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thanks for listening!