SPEAK LIKE A CEO #120 - From Retail to Wholesale to Brand – Jan Bredack, Veganz
Our guest today turned his Veganuary into a thriving business with a purpose. For Jan Bredack, Founder and CEO of Veganz - the brand leader for plant-based food - eating vegan is more than a nutritional choice. It is a path to better health, animal welfare and climate protection. When Jan swapped his career at a luxury car maker for the chopping waters of building a vegan company from scratch, the Vegan food choice was still in a niche. Getting investors, supermarkets and the consumers on board was not an easy communication task.
Tune in and find out all about
🤸🏽 The company’s pivots from retail to wholesale to brand
📈 How “fans” accelerated the development of Veganz and put the company on the path to an IPO
🕵 Jan’s passion for and secret to great leadership
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If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn.
Thank you for listening!