Only 2% of us reach our full potential at work and in our private lives. That’s according to Eric Partaker, CEO of the Year winner who helped to build Skype and co-founded the award-winning Mexican restaurant chain Chilango. Suffering from a heart attack at 30,000 feet, Eric learnt the hard way how to balance work, family and health while pursuing his dreams and building successful businesses. On this week’s episode, Eric, who was a guest judge on The Apprentice and has appeared on numerous other TV shows: - Reveals his formula for how YOU can join the "2% Club”. - Talks about his new book "The 3 Alarms“. - Describes his tactics to get featured on TV. - Shares his learnings from building multi-billion dollar, award-winning businesses. *** Kick off your personal branding journey with Oliver  "The Unignorable Course"  2 modules a week  Personal Branding workbook  Weekly tips & strategies To build a profitable reputation that you love and that boosts your business in 30 days. https://www.oliveraust.com/about-the-virtual-membership

Today Oliver and Lena chat with Aimie-Sarah Carstensen, Founder of Art-Night, that provides offline events bringing people together to paint, craft or bake. This years shift to digital online connection has been a stretch. Aimie talks about the clear and caring communication needed, as well as how she spread the word going from zero to 30.000 participants in 5 countries. Get insights into unusual PR tactics, like Dating shows and the different drinking cultures across Europe.

What is the one thing that every CEO should be doing? According to Christian Kroll, CEO of Ecosia, every CEO should aim to maximise the positive impact they have on the world. Ecosia is the popular search engine that plants trees. The company makes money but doesn’t maximise profit to the detriment of the environment, the climate or the planet. Tune in for an insightful episode about how to get the word out about your business, why Christian doesn’t fill the role of a typical CEO and what purpose-driven business building is all about.

From Silicon Valley darling to Silicon Allee investor, Neeraj Berry knows a thing about business. He previously cofounded Sprig, one of the first food delivery startups to exist. However, despite the company’s early success, raising $60 million dollars and having over 1200 employees, Neeraj tells Oliver and Lena why he made the difficult decision to let go of the business. Now he’s based in Berlin, continuing his work as an entrepreneur and investor. 

Is the competition for attention harder these days, or is easier to have a voice and make yourself heard? Oliver Aust and Lena Carlson speak to Trinh Le-Fiedler in this episode to find out. From BCG consultant to AI startup founder, Trinh’s career has taken her from New York to Hong Kong to London to Berlin. She is currently the CEO of Nomitiri, a deep-learning visual perception startup. Tune in to hear how Trinh connects with her audience in the age of short attention spans. P.S Oliver's book is available on Amazon to purchase now - https://www.amazon.de/dp/3982108829?ref=myi_title_dp

You've probably heard of WeTransfer, but if not you're in for a treat with this week's episode when we speak to Dutch serial entrepreneur and now angel investor - Nalden. Nalden certainly knows a thing or two about building a company from the ground up. A digital native, he began building websites at 13, became a blogger at 16, and six months later was turning a profit. He's perhaps best known for confounding WeTransfer, the easy way to send large files via the internet.  These days, he is focusing on his latest venture - Adelee. The premise of Adelee is to make parenting easier and help people feel more prepared for the challenge. With the startup, he aims to reimagine parenting, essentially open-sourcing the task by creating a platform to share access to expert content about parenting. Learn more: - www.adelee.com - wetransfer.com - https://www.nalden.net/

Welcome to Season 3 of Speak Like a CEO! Oliver Aust and Lena Carlson chat to Waldemar Zeiler, the founder of einhorn and author of Unfuck the Economy. Waldemar shares his perspective on the future of business, sustainability and how business and politics collide. Enjoy the episode! P.S Oliver’s book “Unignorable" is available to purchase here - https://www.amazon.de/dp/3982108829

This is the final episode of our "Expert on Expert" series before we head into Season 3 of Speak Like a CEO next week! Our final guest, Richard Stephenson from CAA, bridges the gap perfectly between communications and leadership. He is an experienced communications director who shares some of the biggest crisis communications challenges and opportunities he's faced in his career thus far - including the time CAA essentially built a secret airline overnight. In 2019, he was named "Communications Professional of the Year" by CorpCommsMag. We also discuss making the transition from a communications role to a c-level role. Listen now! P.S. Oliver Aust's book, Unignorable is available to purchase now on Amazon - https://www.amazon.de/dp/3982108829?ref=myi_title_dp

**This podcast was originally published by Der Podcast für Magnetische Unternehmenskultur** In this episode, Oliver Aust tells us about why tootings one´s own horn is not only no longer shameful but rather a perfectly fine necessity of our times, how company culture and reputation of a business are so interlinked, they resemble twin siblings and why creating connection through relationship is magnetic and will make customers and employees come to you and want to stay.

The book Unignorable is available Amazon and has already become a #1 bestseller in Germany, UK, US, France and Australia. Head to Amazon to get your copy now! https://www.amazon.de/dp/3982108829? On the fifth and final episode of The Unignorable Podcast, Oliver Aust speaks to Jeannine Koch, Director at republica GmbH. re:publica Berlin is Europe’s largest internet and digital society conference. re:publica 19 counted more than 25.000 visits during the three conference days. With COVID-19, the 2020 event was a little different... with digital and hybrid formats. Jeannine shares how they made this year's event UNIGNORABLE despite the challenges of the current situation.  The conference brought people together to discuss current issues of digital society, bringing together people from economics, politics, business, NGOs, media, marketing, activists, artists and more. Take a listen to get an insight into how the events industry is changing and how to bring people together online. If you love the podcast, subscribe, review or share with a friend to help spread the word! About Unignorable: Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In the book Unignorable, Oliver guides you through a 30-day process of building your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset. Links: Unignorable: oliveraust.com/unignorable Website: oliveraust.com LinkedIn: https://www.linkedin.com/in/oliver-aust/ Twitter / Instagram: @oliveraust_ Newsletter: http://eepurl.com/gzh-Kb Team: Host: Oliver Aust Producer: Lena Carlson Editor: Linda Broschkowski