SPEAK LIKE A CEO

Her company is set to become Germany's first female-led unicorn. Eva-Maria Meijnen is the co-CEO of PlusDental. The Berlin-based start-up has digitalised the entire dental correction process: from making the appointment to planning the treatment, from follow-up checks to billing, each step is carried out on their self-developed digital dentistry platform. The goal is to make tooth straightening available to everyone at a reasonable price. PlusDental already has a presence in eight European countries and will now accelerate growth even further. Investors have recently invested millions, including World Cup football star Mario Götze. So Eva is well on her way to leading a billion euro company. In this episode, she talks all about her communication style. Tune in to find out more about: 🎳 How communication works in a team of three CEOs. 🎨 How to prepare for new market entries from a communications perspective. 🎤 How the consumer research the message-market-fit differs from country to country 🎯 How recruiting a quickly expanding team and talking to investors works during a pandemic and ⚽️ If it is helpful to have a big name among the investors. All of this and more on Speak Like A CEO, and if you enjoy, please leave a 5-star review and be sure to subscribe so you never miss an episode.

How to Become a Thought Leader: The 9 Steps to Level Up Your Communication Game and Become Unignorable. Traditional paths of corporate communications and public relations do not have the same impact as they did yesterday. Oliver prepared an episode for you packed with the information you need to turn yourself into a leading voice in your industry. Why is becoming a thought leader essential for business leaders today? Who can become a thought leader? And what exactly is a thought leader? These are questions, Oliver answers before giving you the nine steps from business to thought leadership. The nine steps to stand out in business today are: 1.  Know your strategy (4:10) 2.  Develop your narrative (6:22) 3.  Perform a digital makeover (7:56) 4.  Chose your platform (10:44) 5.  Craft your signature talk (13:23) 6.  Gain visibility (15:06) 7.  Inspire internally (16:06) 8.  Protect yourself (17:57) 9.  Become unignorable (19:43) You can download the e-book to the episode here: https://www.oliveraust.com/from-business-leader-to-thought-leader If you have feedback or questions, get in touch with me! oliver@oliveraust.com

You can directly improve your brain function with supplements, and Fabian Foelsch is here to tell us all about it. Fabian is the CEO and founder of BRAINEFFECT, which produces science-based natural supplements focused on improving sleep, well-being, concentration and energy. Combining a top product with educational communications, BRAINEFFECT helps costumers navigate the new world of supplements. Their message focuses on the effect rather than on the ingredients, because most costumers don’t have time to learn about all things nutrition before getting a good night sleep. By using essential communications tools and techniques, like social media, influencer marketing and digital events, BRAINEFFECT has built a strong community and reaches over 1 million hits on its digital magazine every month. Tune in to hear Lena and Oliver talking with Fabian Foelsch about: ·  How his leadership is driven by communications ·  How Fabian puts an emphasis on educating his customers about nutrition and well-being ·  How the company’s digital magazine reaches over 1 million hits a month with its content about well-being ·  How to combine physical products and digital coaching ------------------------ Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at hello@oliveraust.com. If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Tech is the fashion industry’s new avant-garde, and Anna Franziska Michel is its ambassador. Anna Franziska Michel is the CEO and Founder of Yoona, an AI-based technology that creates “objective fashion design”, or in other words, design that is proved to sell based on data. “This is a total revolution”, she says. “By creating optimal designs, we reduce time, cost, as well as waste – which allows us to use that time to explore our own creativity”. If designers don’t tend to listen to techies, they listen to other designers, which is why Anna Franziska is the perfect ambassador for her brand – as she is a designer by profession, and a machine-learning specialist by practice. As a winner of several awards, an international CEO working with high-flying clients, and a visionary backed by investors such as TechStars, she wants Yoona to be the Tesla of the fashion world – and something tells us that she will succeed. Tune in to hear Lena and Oliver talking with Anna Franziska about: ·  How she got top notch clients on her side ·  Her plans for Yoona’s international expansion ·  Her vision for the future of fashion ·  What kind of communication helps build strong bonds of trust ------------------------ Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at hello@oliveraust.com. If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

How does Bruce Lee inspire a company with over $500M under management? And where does social action find its place in venture capitalism? Rainer Berak, operating partner and managing director of Project A Ventures, has all the answers. Having worked from FIFA to Adidas, and as proud members of Leaders for Climate Action, Rainer is a fount of ideas. His company, Project A Ventures, is an operational VC company which helps companies to fix any possible blind spot they may have. Rainer talks to us today about the agility that makes his company thrive. He tells us about his business philosophy, modelled directly around Lee‘s famous words “Be water, my friend”, and describes his vision of climate action and diversity. Tune in to hear more about Lena and Oliver talking with Rainer about: ·  How to build an authentic, non-engineered approach to communications ·  How Project A Ventures commits to social action ·  How Rainer tailors personal branding strategies to each founder he works with ·  How in Covid times, thought-leadership has never been easier ------ Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at hello@oliveraust.com. If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

“Personal branding is what people think or say about you when you’re not in the room. It makes sense to care for our reputation, in order to get the recognition that we deserve”, says Oliver Aust, leading European expert on personal branding. Today, in this special episode of Speak Like A CEO, Oliver goes in depth about his philosophy around personal branding, with marketing expert Dawn Barson. Oliver tells us about the 4Ms of personal branding, taken straight from his Unignorable System – Mindset, Motivation, Message, Method. Giving us insights into golden rules of personal branding, he takes us on a journey to marketing ourselves in order to become truly unignorable. Dawn Barson, who is a business mentor to coaches and 7-figure entrepreneur, gives us precious insights as well into business strategies, into the art of consistency, and in finding your niche. They also exchange thoughts and feelings about their inspiring journeys as entrepreneurs, with all the right advice for aspiring CEOs and communicators. Tune in to hear more specifically about: How to move past your psychological barriers about personal branding How to grow your audience with Oliver’s ACES system How to keep your audience engaged in interested in your message How Dawn helps fellow entrepreneurs reach their first 6 figures milestone. ------------- Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at hello@oliveraust.com. If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Athletes need sponsors, and sponsors need successful faces to link their names to. To bridge this mutual need, Andreas Kitzing founded Sponsoo – the current n°1 marketplace for sports sponsorships. Sponsoo connects brands with athletes – from Olympic teams to local clubs, and takes care of over 5000 clubs and athletes. From football to e-sports, they have quickly established themselves as leaders in their domain. Today, Andreas tells us about his journey, from doing his MBA at Cambridge to founding three start-ups. Having found the courage to disrupt a highly traditional industry, Andreas uses a range of strategies to differentiate himself and his company from the competition, from ‘f**k up nights’ to talk openly about failure to direct hustling in person with sportspeople. With a transparent communication style, an openness to feedback, and a humble attitude towards victory, Andreas is the sports entrepreneur to watch closely. In this new episode of Speak Like A CEO, Andreas talks with Lena and Oliver talk about: ·  Andreas’ strategy to lead Sponsoo to success ·  Bringing data-driven strategies to a traditional industry ·  Tackling the high market fragmentation of the sponsorship industry ·  Using authenticity as a driving force in communications ------- Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at hello@oliveraust.com. If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

How do you get CEOs to open up about their emotions in order to thrive? How do you get young students to become successful entrepreneurs? Can you build a lasting legacy for a business? Gerrit McGowan has all the answers when it comes to helping founders become peak performers. Gerrit McGowan has been an entrepreneur for 20 years and has helped countless CEOs with bringing the best out of themselves. From founding the Kula group to building the WHU Entrepreneurship Centre for young entrepreneurs, Gerrit McGowan is a multidisciplinary virtuoso. He is also the host of ‘The Most Awesome Founder’ podcast. His second favourite thing, after building his own dreams, is to help others build theirs. He does so through research in optimal performance, blending in neuroscience and psychology. Brimming with passion for the human race, Gerrit McGowan is taking us on a journey into understanding how to improve humanity – one entrepreneur at a time. In this new episode of Speak Like A CEO, Lena and Oliver to Gerrit about: ·  How to help CEOs open up in order to help them thrive ·  The biology and science behind storytelling ·  Helping large networks of young entrepreneurs reach their dreams ·  Communication in a more and more complex world. ------- Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at hello@oliveraust.com  If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com

No-one wanted to invest in Vly. It was called a “mega flop”. Today, it is one of the fastest growing food start-ups in Europe. Nicolas Hartmann is a dreamer. He quit his job at Bain to found his company, Vly, which sold over 1 million litres of their milk alternative in less than a year in supermarkets all over Germany. The secrets to his success? A milk full of protein, that doesn’t taste plant-based. To bring this vision to life, Nicolas has adopted a scientific approach to nutrition. He believes that food, like tech, should be optimised. Using consumer habits as his main KPI, attending conferences where he presents new ideas to the food industry, and talking directly to supermarket owners, Nicolas is working with his team towards a healthier, more ethical future. Because if 1 litre of a milk alternative can change someone’s habits, then what about 1 billion litres, the number Vly is working to sell in the future? Tune in to hear about: - The team’s appearance on Die Höhle der Löwen - How start-ups can get into the media - How Vly aims to target all lifestyles, from Berlin hipsters to traditional farmers - How Nicolas and his co-founders use communications to preserve their harmony ------- Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at hello@oliveraust.com. If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.

Will humans give up decision-making to machines by 2036? A utopian, or dystopian vision? Daniel Rebhorn, co-founder and Managing Director of Diconium thinks that it might not be the worst idea. As the complexity of the world increases, technology could help humans make better decisions. Perhaps as a supporting function – unless decision-making ends up being fully handed to technology in a far future. Daniel has been enthusiastic about the digital world since childhood, and programmed his first computer at thirteen. He recently wrote a book which focuses on how digitalisation could change humanity. His company, Diconium, has accelerated the digitalisation of work for 25 years. This tech company is older than Google itself. Diconium handles every stage of the digital transformation – from forming strategies to managing and implementing them. You need more than talent to create such a strong company, in an age of ever-accelerating innovation: you need vision. From designing the car of the future to protecting his employees’ mental health, Daniel Rebhorn is telling us all about it. Tune in to hear more about: 🚘 How software is becoming the key to power up next-gen cars 🖥 How digitalisation is affecting ALL industries 👨🏾‍💻 How changes in tech affect human experience 🤔 What the future of humanity may look like in 2036 ------------ Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at hello@oliveraust.com. If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book Unignorable on oliveraust.com.