SPEAK LIKE A CEO #126 - Barely legal: building a brand in psychedelics - Anne Philippi, The New Health Club
Psychedelics are back. And thanks to scientific discovery there are high hopes that these substances will treat depression, addiction and help in other categories of mental illness. Science is one thing. Building a business in a this arena is still highly controversial and even illegal in many countries. This is definitely a challenge that requires very sophisticated communication. Anne Philippi is the founder and CEO of The New Health Club, a platform and a community in the field of psychedelic wellness and treatments. Being a trailblazer in this field, she also brings an impressive pedigree as a journalist to her venture, interviewing musicians like Amy Winehouse and Hollywood stars like Gwyneth Paltrow for Vanity Fair, Vogue, GQ, and Süddeutsche Zeitung.
Tune in and find out
📍 How to navigate public opinion for a highly sensitive offer
🤫 The journalistic secrets to making stories work as an entrepreneur
💰 How to create trust and make an impact with investors when pitching in a controversial field
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