#125 - Taking responsibility as a CEO - Michael Wax, Forto

Michael Wax is the co-founder & CEO of Forto, a Berlin based unicorn that is driving digitalisation and decarbonisation in a sector that is the backbone of the global economy - freight forwarding. Not only is the fast-growing company, formerly known as FreightHub, a top-ranked employer. Michael is also an outspoken CEO who is on a mission to shipping sustainable while further democratising the access globally.

Tune in and find out

🎯 Why sometimes every word counts and rebranding allowed Michael to set the sails for an ambitious communication strategy
⛑ What responsibilities Michael sees as a CEO toward his team and society, how he communicates and aligns these with the purpose of Forto
📣 How to stay in contact with the team in a fast growing Unicorn as CEO and the communication principles Michael follows

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