You can't save your way to prosperityWe've all heard the phrase "cut costs to boost profits," but is that really the best way to grow your wedding business? Are you focusing too much on trimming expenses and missing out on bigger opportunities? In this episode, I delve into why investing in your business can yield far more significant returns than just cutting corners. I discuss practical ways to increase sales, enhance profitability, and make smarter investments that will propel your business forward.Listen to this new 6-minute episode for insights on shifting your focus from saving to smart investing for a more prosperous business.Episode Summary: In this episode of the Wedding Business Solutions podcast, I dive into the concept that you can't save your way to prosperity; instead, you need to focus on increasing sales and making smart investments. I discuss the difference between everyday expenses, which have a limited potential for savings, and investments, which can provide higher returns over time. By concentrating on boosting your sales and profitability, you'll see much greater benefits than simply trying to cut costs. I also emphasize the value of investing in marketing, training, and enhancing customer value perception. Tune in to learn how to set your wedding business on a path to greater success and long-term profitability!If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com

What the heck is Last Click Attribution?Have you ever wondered if you're really understanding how clients find your business? Are you giving too much credit to that final click without considering the full journey your customers take? In this episode, I dive into last click attribution, dissecting what it means and how it might be misleading your marketing strategies. Learn how to trace the entire path to get a clearer picture and potentially boost your inquiries and sales!Listen to this new 6-minute episode for insights on understanding your customer's journey from the first click to the last and how you can influence it to drive more business.Episode Summary: In this episode of the Wedding Business Solutions podcast, I delve into the concept of "last click attribution" and what it means for your wedding business marketing. I explain that last click attribution often misleads us into thinking the final click before a customer contacts us is solely responsible for their decision, when in reality, their journey is much more complex. I emphasize the importance of understanding the entire customer path to optimize your marketing strategies effectively. By analyzing where inquiries come from and reinforcing successful tactics, you can better influence potential clients' pathways. Whether you're new to this concept or need a refresher, this episode is packed with insights to help enhance your digital marketing efforts.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com

Richie Steadman - Oh no, a customer complaint!Receiving a bad review can be disheartening, but are you reacting impulsively or taking the time to understand the full story? How do you ensure clients feel heard and valued even when they're dissatisfied? In this episode, Richie Steadman shares his first refund experience in 15 years, offering valuable lessons on managing complaints and protecting your business's reputation. We discuss how crucial communication is in avoiding misunderstandings and making strategic decisions to maintain client relationships without compromising your business.Listen to this new episode for insights on managing bad reviews and ensuring long-term business success through effective communication and thoughtful resolutions.About Richie: Richie T Steadman is the owner of Best DJ In Utah, Utah’s highest and most rated dj company. Richie has been in business for himself for 6 years and been in the entertainment for over 20 years.Social handle: @bestdjinutahWebsite: bestdjinutah.comEpisode Summary: In this episode of "Wedding Business Solutions," I welcome Richie Steadman to discuss handling bad reviews in the wedding industry. Richie shares a challenging situation involving a DJ complaint from a wedding he managed, detailing his thoughtful and strategic response. Together, we explore the importance of not reacting impulsively, understanding client expectations, and resolving disputes professionally to protect your business's reputation. Richie recounts investigating the complaint, having direct conversations, and negotiating a partial refund with a non-disparagement agreement. We emphasize the value of resolving grievances to prevent negative reviews, sharing personal anecdotes and practical advice for long-term business success. Join us for insights and strategies to handle dissatisfied clients effectively.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site:Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com

Getting the sale is a privilegeEvery time a client says yes to your service, they've said no to everyone else. Do you see it as a privilege? Are you treating each sale as a unique opportunity to deliver exceptional results? In this episode, I discuss the honor and unique challenges of being chosen to provide your wedding services, emphasizing that it's not just about making the sale but about delivering an unforgettable experience.Listen to this new 3-minute episode for insights into why getting the sale is an honor and how you can better appreciate and maximize this privilege.Episode Summary: In this episode of the Wedding Business Solutions podcast, I dive into the idea that "getting the sale is a privilege." I emphasize how each 'yes' from a client means they've chosen us over many competitors, giving us the unique honor of being part of their special event. I talk about the responsibility that comes with this privilege—delivering exceptional and tailored results, not just a standard product or service. By viewing sales as a privilege, we can deepen our commitment to outstanding service and client satisfaction. Join me as I remind us all to cherish every sale as a valuable opportunity.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com

The pursuit of money doesn't bring me the happiness I seekAre you finding joy in what you do, or are you just chasing the paycheck? Can you truly find success if you're not enjoying your work? In this episode, I dive into how focusing on joy and value, rather than money, can lead to a more fulfilling career in the wedding and events industry.Listen to this new 5-minute episode for insights on finding happiness in your work while still achieving financial success.Episode Summary: In this episode of the Wedding Business Solutions podcast, I dive into a profound realization that I've had: chasing money doesn't necessarily bring true happiness. I stumbled upon an old note that reminded me the pursuit of happiness can actually lead to the financial rewards we need. Through my personal journey, I share how prioritizing joy and providing value to others has been the key to my own fulfillment and success. By recounting moments from my career, I illustrate how focusing on meaningful work and customer satisfaction can ultimately lead to both personal and financial rewards. If you're in the weddings and events industry, this episode is a reminder to seek happiness and value in your work, rather than just chasing the money.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com

Liza Roeser - Scaling Fifty FlowersHow do you decide when to DIY and when to call in a pro for your wedding flowers? Are your customers overwhelmed by too many choices? Do you know how to blend human touch with AI for maximum customer satisfaction? Learn how Liza Roeser from Fifty Flowers transitioned from wholesale to consumer-based e-commerce while keeping service personal and intentional.Listen to this new episode for insights on balancing DIY and professional services, reducing decision fatigue, and leveraging AI while maintaining a human touch in customer interactions.Liza Roeser is a trailblazer in the flower industry, known for her innovative leadership and entrepreneurial spirit. Her journey began with a Peace Corps mission in Ecuador, where she identified the potential for exporting fresh-cut flowers. In 1998, she founded Farm Exports, which later evolved into FiftyFlowers.com, the first e-commerce wholesale flower platform. Liza is a dedicated advocate for the industry, serving on the Society of American Florists Board, lobbying on Capitol Hill, and promoting entrepreneurship. Her achievements have earned her numerous accolades and features in prominent publications. Follow Liza on Instagram @TheFlowerCEO.https://fiftyflowers.com/Episode Summary:In this episode of Wedding Business Solutions, I chat with Liza Roeser, the founder of 50 Flowers. Liza shares her incredible journey from serving in the Peace Corps to creating an innovative e-commerce flower business. We discuss the early challenges she faced, transitioning from bulk floral shipping to direct-to-consumer sales, and how she has tailored her products to cater specifically to weddings and events. Liza opens up about the company's growth, the strategic use of AI to understand customer behavior, and the heartfelt importance of human interaction in customer service. We also delve into learning from past failures, how the 2008 financial crisis influenced her business, and the value of professional expertise in DIY floral projects.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up aLearn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com

Are You limiting yourself with your goals?Have you ever wondered if setting goals is actually holding you back? Are you capping your potential by aiming for a target? How can you break free from this mindset and achieve more? In this episode, I explore how to rethink your approach to setting goals and challenge yourself to go beyond your perceived limits. Learn from my experience and discover strategies to maximize your growth and success without feeling restricted by traditional goal-setting.Listen to this new 7-minute episode for ideas on how to set goals that motivate and challenge you rather than limit you.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Episode Summary: In this episode of the Wedding Business Solutions podcast, I delve into the concept of goal setting and how it might be unintentionally limiting your potential. Drawing from advice my late uncle, who was a life coach, gave me, I share insights from my career in sales and consulting. I emphasize the importance of setting targets that challenge rather than confine you. I discuss how focusing solely on meeting specific goals can cap your growth, while aiming higher can lead to greater success. I also talk about balancing a packed calendar with leaving room for unexpected opportunities, and how maintaining a positive, less desperate approach can attract more business. Join me for thought-provoking strategies to stretch beyond your current limits.View the full transcript on Alan’s site: https://alanberg.com/blog/Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com

Is 2024 The Perfect Storm Trifecta?Is your wedding business prepared for the challenges of 2024? Are you feeling the effects of the COVID hangover? How will the wedding gap impact your bookings? And what about the unpredictable noise of a presidential election year? In this episode, I outline how to navigate these turbulent waters and make the most of the opportunities that come your way. Dive in to understand how to work harder and smarter in this unique environment.Listen to this new 7-minute episode for insights on thriving amidst the COVID hangover, wedding gap, and election year noise.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Episode Summary: In this episode, I dive into what I'm calling the "perfect storm trifecta" that could shape the wedding industry in 2024. This trifecta includes the lingering effects of the COVID-19 pandemic, which I refer to as the "COVID hangover," the "wedding gap" caused by a lack of engagements during lockdowns, and the complications brought about by a presidential election year. I discuss how these factors create a climate of uncertainty and noise. To navigate these turbulent times, I emphasize the importance of working harder and smarter, refining follow-up strategies, and focusing on existing leads to sustain and grow your wedding business.View the full transcript on Alan’s site: https://alanberg.com/blog/Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com

CP Heda, founder of Esstart and former tech lead at WWE, discusses his exciting leap from sports entertainment to wedding innovations. He unveils cutting-edge tools like the Instant Spotlight interactive photo wall that captures real-time guest moments. CP emphasizes the blend of technology with personal touches in event management, highlighting tools for seamless engagement and memory digitization. He shares insights on maintaining guest privacy while enhancing experiences, and how to navigate a career in the wedding industry.

Are you using Auto-Replies or Out of Office messages?Are your auto-replies costing you potential clients? Do your out-of-office messages set unrealistic expectations? In this episode, I delve into the importance of timely responses and how setting the right expectations can be the difference between gaining and losing customers. Learn how to craft auto-replies that are both friendly and efficient, ensuring you never miss out on future business.Listen to this new 8-minute episode for insights on how to optimize your autoresponders to enhance customer satisfaction and boost your business.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  Learn how to be more inclusive with your marketing at the Inclusive Wedding Summit, January 22, 2025, attend in-person or virutually. Use the coupon code AB50 to save $50 off your tickets at www.InclusiveWeddingSummit.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2024 Wedding Business Solutions LLC & AlanBerg.com