Wedding Business Solutions Alayna Thomas - Do you really understand Gen Z?
Mar 17, 2025
Alayna Thomas is a GenZ Retention Strategist and thought leader in workplace dynamics. She unpacks the complexities of communicating with Gen Z, challenging stereotypes and emphasizing genuine connection. Alayna discusses how understanding generational differences can transform client relationships in the wedding industry. She shares insights on optimizing engagement through personalized experiences and adapting communication strategies to meet the needs of young clients, ensuring businesses resonate with a multi-generational audience.
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Generational Labels
- Generational labels can be helpful for understanding trends but harmful if they end the conversation.
- Use labels to start conversations about similarities and differences, not to stereotype.
Explain the "Why"
- Anticipate the "why" question from younger clients.
- Explain the reasons behind your services; tradition is less influential now.
Pricing Transparency
- Alan Berg encountered a couple who wouldn't ask about pricing if it wasn't online.
- They simply moved on if information wasn't readily available.