17min chapter

Wedding Business Solutions cover image

Alayna Thomas - Do you really understand Gen Z?

Wedding Business Solutions

CHAPTER

Bridging Generational Gaps in Wedding Planning

This chapter explores the evolving communication preferences in wedding planning, particularly between Generation Z and older generations. It highlights the challenges young clients face, such as poor vendor responses and the need for adapted communication strategies tailored to their comfort levels. The discussion emphasizes the importance of understanding individual client preferences to enhance engagement and satisfaction in the wedding planning experience.

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