Wedding Business Solutions

Are you doing purposeful practice?Are you just going through the motions or truly engaging in purposeful practice? In this episode, I explore how intentional practice differs from mere repetition. Are you setting achievable yet challenging goals just outside your current abilities? Tune in as I delve into how you can apply purposeful practice to improve your skills and grow beyond where you are today.Listen to this new 9-minute episode for insights on setting goals just beyond your reach to ensure continuous improvement and mastery in your endeavors.Episode Summary:In this episode of the Wedding Business Solutions podcast, I delve into the concept of "purposeful practice," inspired by Matthew Syed's book, Bounce. While we often hear that 10,000 hours lead to mastery, I emphasize that it's the intentional practice within those hours that truly matters. Drawing parallels from sports, language learning, and my own golf lessons, I highlight the importance of setting specific, attainable goals that push our current abilities. I share my personal experiences with Duolingo and golf, illustrating how purposeful practice leads to genuine growth and mastery. I encourage you to stretch beyond mere completion, advocating for incremental improvements in your chosen endeavors.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Cara Silletto - Reducing Turnover by Rethinking RetentionIs your team turnover causing disruption to your business? Are you thinking about why your staff might be leaving voluntarily? In this episode, Cara Silletto and I explore the myths around employee retention and share insights on reducing turnover by bridging generational gaps and enhancing communication. Discover how viewing your workforce through a fresh lens can change the way you retain talent and make your workplace more attractive.Listen to this new episode for strategies to make your organizational culture stickier and your leadership more responsive to upcoming trends in workforce management.About Cara: Workforce thought leader and keynote speaker Cara Silletto, MBA, CSP, works with organizations to reduce unnecessary employee turnover. Workforce Magazine in Chicago named Cara a “Game Changer” and Recruiter.com listed her in their “Top 10 Company Culture Experts to Watch.” She is also the author of the book, "Staying Power: Why Your Employees Leave & How to Keep Them Longer."If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Stop marketing like it's 2005!Are you still reaching out to potential clients like it's the early 2000s? Are you adjusting your marketing approach to align with the evolving digital habits of Gen Y and Gen Z? In this episode, I dive into adapting your digital strategy to meet the needs and expectations of today's couples for better conversion rates.Listen to this new 9-minute episode for insights on modernizing your communication style and turning more inquiries into booked clients.Episode Summary: In this episode of the Wedding Business Solutions podcast, I discuss why it's crucial to stop marketing like it's 2005. I've had conversations with people struggling to get couples on the phone, and I explain that Gen Y and Gen Z are more comfortable with digital communication. I share advice on crafting better digital conversations and adapting to clients' preferences using tools like ChatGPT. By personalizing communication and following up more frequently with concise messages, you can improve lead conversion rates. My goal is to help you enhance your marketing tactics, engage better online, and make the most of the leads you already have.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

So you got a bad review... now what?Confronting a bad review can be daunting. Did you honestly assess the situation? Are you responding out of emotion, or are you considering the persistent quality of your overall feedback? In this episode, I dive into strategies for addressing unfavorable feedback effectively while maintaining professionalism and emotional health.Listen to this new 13-minute episode for insights on handling bad reviews, maintaining a positive brand image, and the importance of constructive responses.Episode Summary: In this episode of the Wedding Business Solutions podcast, I tackled the challenging scenario of receiving a bad review. I shared my approach to navigating this situation by first assessing how much of the review is true. It's important to stay composed and avoid getting into a defensive back-and-forth. Instead, I recommend responding in a way that directs attention to the positive reviews we've received, while also acknowledging the guest's experience. By building a strong foundation of good reviews and personally responding to them, we can better manage the impact of negative feedback. I also emphasized the importance of learning from multiple negative reviews, as they can offer valuable insights for improving our services.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Janice Litvin, an award-winning workplace wellness speaker and author, joins to share her expertise on banishing burnout. The discussion reveals how even passionate professionals can fall prey to stress, highlighting early signs and practical stress management strategies. Janice emphasizes the importance of breaks, support networks, and setting healthy boundaries. Listeners learn to manage client expectations and handle emotional baggage, fostering a more productive and balanced work-life harmony. Plus, she shares her Banish Burnout Toolkit for additional support!

How do you sell a new product or service, without photos or reviews?Are you struggling to gain traction with a new product or service due to a lack of reviews? How can you effectively communicate your value without prior customer feedback? In this episode, I discuss strategies like showcasing your work through compelling visuals, leveraging peer feedback, and communicating the unique results you bring to potential clients.Listen to this new 5-minute episode for insights on building momentum for your new offerings, even when you’re starting from scratch.Episode Summary: In this episode of the Wedding Business Solutions podcast, I tackle the challenge of selling a new product or service without any reviews – that classic "chicken and egg" problem. I share some strategies to get past this hurdle, such as creating compelling visuals through styled photo shoots and leveraging peer reviews from industry collaborators. I stress focusing on the results you can provide, which are more impactful than just detailing your products or services. It’s essential to share your unique experience and story to stand out. I also suggest using platforms like Google, Facebook, and Yelp to gather early reviews and testimonials — even from guests and peers. Lastly, I emphasize using concise testimonial snippets in your marketing efforts. Whether you're starting fresh or looking to boost your current strategy, I offer practical insights to help you build momentum in your business.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Failure IS an optionWhat have you tried new this year? Are you letting fear of failure stop you from taking chances? In this episode, I dive into why failure isn't the end, but rather a stepping stone to success. Learn how unexpected outcomes can sometimes surpass your original goals and lead to growth.Listen to this new 6-minute episode for inspiration on embracing risk and seeing failure as a path to unexpected success and innovation.Episode Summary: In this episode of the Wedding Business Solutions podcast, I dive into the idea that failure is actually an option—and a necessary one at that. I talk about how taking action, even with the risk of failure, is vital for achieving success and unlocking new possibilities. Drawing from personal stories, like a whiskey blending experience, I show how unintended results can sometimes lead to great success. I invite you to think about what's the worst that could happen and measure it against the potential benefits. By accepting failure as part of the journey and trying out new things, we can uncover unexpected opportunities and facilitate growth in life and business.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Carolyn Strauss - How do you keep your energy up in the middle of wedding season?Are you struggling to maintain your energy during back-to-back wedding events? Do you ever feel overwhelmed and forget the importance of each unique wedding day? In this episode, Carolyn Strauss shares invaluable tips on staying energized and present, emphasizing the special moments that matter most to your clients.Listen to this new episode for ways to stay energized, focused, and passionate throughout the wedding season. Learn how to truly shine for every event, no matter how many you’ve done.About Carolyn: Carolyn Strauss is a dynamic keynote speaker whose programs empower companies, events, and organizations to become truly irresistible   Known for her expertise in reinvention, team dynamics, and communication, she equips her clients with actionable tools to achieve their goals. As a Certified Speaking Professional, Carolyn has captivated audiences in 14 countries including keynoting a speakers conference in South Africa in April 2024.Conatact Carolyn:carolyn@carolynstrauss.comMy funny podcast at www.anotherdayaboveground.com Website:   www.carolynstrauss.com If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Marketing is like a relay race!Are you dropping the baton in your marketing efforts? How many potential clients are you losing at each stage of learning about your services? In this episode, I explore why a seamless handoff is crucial in every touchpoint of your marketing, from your website to your social media. Discover the steps to ensure you’re not losing potential clients and how to make your marketing efforts more synchronized and effective.Listen to this new 6-minute episode for tips on improving your marketing handoff and increasing conversions without needing more visibility.Episode Summary: In this episode of the Wedding Business Solutions Podcast, I dive into the idea of marketing as a relay race. I talk about how marketing involves passing prospects through various stages—from social media to your website, and then to personal contact—much like handing off a baton in a relay race. I emphasize the importance of reducing the number of "dropped batons" by maintaining consistency across all platforms and making it easy for prospects to contact you. I also highlight the significance of follow-up strategies and engaging content to convert inquiries into business. Ultimately, the key is optimizing the steps you already have rather than focusing solely on increasing visibility.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Stop asking ‘how are you doing?’How often do you start a conversation with "How are you doing?" without truly caring about the answer? What if there were better ways to start a conversation that would lead to more meaningful interactions? In this episode, I delve into why this question often falls flat and suggest alternative approaches to improve your engagement with clients. Discover how asking more thoughtful questions can enhance your connections and improve your business interactions.Listen to this new 6-minute episode for tips on asking better questions that truly matter and create meaningful conversations.Episode Summary: In this episode of the Wedding Business Solutions podcast, I delve into why the common question, "How are you doing?" often falls flat in professional interactions. Drawing inspiration from telemarketer calls and Chris Voss's book "Never Split the Difference," I explain how this question usually lacks genuine care and serves no purpose. Instead, I suggest more meaningful alternatives like asking, "What's new and exciting for you?" or "What do you love about what you do?" These questions can foster deeper connections and more productive conversations. Join me as I share practical tips to improve your communication skills and make your interactions more impactful.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan’s site: https://alanberg.com/blog/Want to see how I can come and speak for your local association... for free? Reach out to me at Alan@WeddingBusinessSolutions.com or text or call +1.732.422.6362 I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com