Streamlined Solopreneur: Tips to Help Business Owners Grow Without Burnout

Take the 2024 Listener Survey! Did you know that Netflix is also a gaming platform now? That Apple make TV shows? That Disney own a number of YouTube channels without the Disney branding? It’s because they know what Steve Woodruff knows. If you’re a podcaster, you might think the competition is other podcasters. If you make movies, you might think the competition is another movie. You’d be wrong. See, what Netflix, Apple, Disney, and Steve know, is that the competition is everything. People are assaulted every day by stimuli, and if you want to cut through all of the noise, you need to stand out by being an effective communication designer. And there’s no better person to tell us how to do that than the King of Clarity himself. Plus, in the PRO show, we talk about using AI to write books, and Steve’s process for writing his latest book, The Point. Top TakeawaysThe average American spends 7-10 hours per day in front of a screen. On top of that, we see 4,000-10,000 ads every day. In other words, there is a lot of stuff competing for our attention. You want to be pigeonholed! Instead of an “Elevator Pitch,” which sounds stuff and outdated, Steve prefers the term “Memory Dart.” What’s one sentence you can say to people so they know exactly what you do? If you’re not communicating clearly to an outsider, you’re not communicating clearly. You want to make sure your copy (website, LinkedIn profile, Twitter) makes sense to people who don’t know your work well.Show NotesSteve WoodruffSteve in LinkedinWant to be a Better Speaker? Do THESE Things with Mike PacchioneClarity Wins BookYou’re Writing Your Business Book Wrong with Josh BernoffSponsored by:  Hostinger | Lulu | Sensei Sponsored by:Hostinger: Get 10% off + 2 months free with code BUILDLulu: Sign up for free today and sell your book.Sensei: Save 20% FOR LIFE with code JOECASABONA ★ Support this podcast ★

Yong-Soo Chung, a high 7-figure business owner with over 300,000 social media followers, shares his journey of using Twitter to grow his podcast. He discusses finding a niche, sharing personal stories, and continuously growing the target audience. The importance of building relationships on Twitter and using a newsletter to bridge the gap between followers and podcast listeners is highlighted. The chapter also explores sponsorship opportunities, podcast growth, and engaging with the audience.

Take the 2024 Listener Survey! Cohort-based courses are on the decline if the tastemakers are to be believed. And it makes sense. Now that people aren’t stuck at home, they probably don’t want to spend time interacting online when they can interact IRL. But that doesn’t mean that CBCs have no utility. In fact, I think that there’s a great way we can make CBCs even better, by employing a tactic that has been explored in the K12 and higher education settings: the flipped classroom. In the episode we’ll: Check out the flipped classroom model, a way to get students more involved and boost their learning.See how engaging teaching methods move past old school methods and foster better student participation.Learn some of the pitfalls of the flipped classroom in a practice.Measure the effect of customizing course material to suit students, a way to make education more personalized.See how the topic matters when considering the use of the flipped classroom model.Address how we can incorporate the flipped classroom model in cohort-based courses. Sponsored by:Hostinger: Get 10% off + 2 months free with code BUILDLulu: Sign up for free today and sell your book.Sensei: Save 20% FOR LIFE with code JOECASABONA ★ Support this podcast ★

Take the 2024 Listener Survey! I love Hibachi. I love the food. I love the experience. That seems a lot like building in public, right? After all, the chef is literally cooking in front of us, building our meal. But according to Kevon Cheung – a guy who’s built his entire community by building in public – Hibachi is entertainment. In order to build in public, you need to take your audience on a journey with you. That’s why he believes building in public is more like Omakase. This is where the chef will choose the foods for you, involve you in the process, and tell you a story about the food you’re eating. That’s what Building in Public truly is, and today, we’re going to learn how to leverage it to build great communities and better products.Top TakeawaysYou need to talk about something people care about, not just vanity metrics. No one cares what time you wake up to write. They want to know what you’re writing about, and why you chose to write about that topic. Only your competitors care about how you do something – your secret sauce. Your audience is invested in you, and they want to know about the journey…both the ups and the downs. You shouldn’t just announce something when you’re not sure it will do well. Instead, tell your audience you’re exploring an idea. Ask them about it, and involve them in the process. THEN, make a decision and share that with them, along with why you made the decision. Show NotesKevon CheungKevon in Twitter PublicLabMonica LentWhat Happened to WirecutterHow To Build a $1000/year Membership with Jay ClousePodcast Workflows bookhttp://helpthisbook.comSponsored by:  Hostinger | Lulu | Sensei Sponsored by:Hostinger: Get 10% off + 2 months free with code BUILDLulu: Sign up for free today and sell your book.Sensei: Save 20% FOR LIFE with code JOECASABONA ★ Support this podcast ★

You need to tell a good story, no matter what kind of content you create. This is obvious in fiction, but it’s just as important in non-fiction. Don’t believe me? Take it from Emmy Award-winning producer, Cody Sheehy. He creates documentaries, and today he tells us why storytelling has been crucial to his work, and is crucial to yours too. In the PRO show, I couldn’t resist: I asked what it was like to win an Emmy. Top TakeawaysEverything comes down to having a good character. Your audience needs to associate with the character for them to feel connected to your content (this is why long-form> short-form). While Joseph Campbell’s formula is great in theory, it doesn’t fit perfectly in the real world. But you still need to take elements from it to craft something compelling. Finishing strong should feel like you’re running through a house, closing all the doors. Your character needs to grow and you need to close most, if not all, of the open threads.Show NotesCody SheehySponsored by: Lulu | Sensei Sponsored by:Lulu: Sign up for free today and sell your book.Sensei: Save 20% FOR LIFE with code JOECASABONAJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

Kathleen Celmins, an expert in selling on LinkedIn, talks about the importance of connections over follower count on the platform. She shares tips on optimizing your LinkedIn profile and converting connections into clients. The discussion also touches on the differences between LinkedIn and other social media platforms, the use of polls to generate engagement, and the challenges of starting a podcast. Overall, it's a valuable conversation for creators looking to leverage LinkedIn for business growth.

I used to think that promoting my podcast was a matter of tweeting it (Xeeting it?) and hoping for the best. And while I’ve learned a TON over the years about what to do, and what not to do, Deirdre Tshien still blew my mind as we talked about her traffic pyramid. As the co-founder and CEO of Capsho (an AI tool to help create promotional assets), she knows a thing or two about how to market and grow your podcast. We’ll get into that, plus podcast discoverability tips that change my approach to this very show, and my audits. Plus, in the PRO show, we talk about what it’s like building niche commercial AI tools. Top TakeawaysLook for the 4 tiers of getting traffic to your content: passive, and active organic marketing, leveraging other audiences, and paid adsThere are lots of ways to improve podcast discoverability, including optimizing titles, descriptions, and even artist names for the words your niche is searching for.The name of the repurposing game is dripping out clips from your show and giving the episode a long life. That’s why Deirdre started Capsho in the first place!  Show NotesDeirdre TshienMoPodPodpageCreative StudiosVoxalyzeMaking Money on Marketplaces with Maddy OsmanSponsored by: Lulu | Sensei Sponsored by:Lulu: Sign up for free today and sell your book.Sensei: Save 20% FOR LIFE with code JOECASABONAJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

It's the summer and I just came off a ton of travel, so this episode is a mishmash of things and a little rambly. Strap in! We’ll talk about a contract position I have, plus some new partnerships I’m excited about. Then we’ll move to my summer of travel and how I’m managing the workload before moving onto the main event: 5 tools I’m trying out this summer. In the pro show, I talk about what I’m using Notion for, more about my new position, Luma, and seeing a therapist. Show NotesArc BrowserVoxalyze AudioPenQuillbeeCapshoLumaRSS.comMy YouTube ChannelSponsored by: Lulu | Sensei Sponsored by:Lulu: Sign up for free today and sell your book.Sensei: Save 20% FOR LIFE with code JOECASABONAJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

“I don’t need to write it down because I’ll remember” is hopelessly naive. Sorry if that stung, but it’s true. You need to write things down, as Andy Ayim MBE learned when he started his digital journal.  He’s a father, husband, creator, thinker, investor, and founder of The Angel Investing School. He has invested in over 17 gap-closing startups. And he would be completely lost without what he calls his “Tracker” - a digital journal he keeps in Notion. In fact, he believes his Tracker is so crucial, that he considers it DIY coaching and counseling too. So let’s dive into why YOU need to keep a digital journal, and how to make it happen. Plus, in the PRO show, we talk about investing, single-vs-multi-focus, and how Andy invented Spotify, and I invented Facebook…Top Takeaways“You’re never really failing if you learn from it.” Your digital journal is like the “Google Analytics of your life.” You can keep track of what you do, how do feel, and lots of other data points to help you learn.This can also be an eternal source of content. If you’re logging books, thoughts, and ideas, you can reference your digital journal when you’re feeling stuck to look for inspiration. Get started the way that works best for you. Andy started with a Google Doc before moving to Notion when he understood what he needed.Show NotesAndy AyimSmall World BooksCortex PodcastAtomic Habits Building a Second BrainSponsored by: Sensei Sponsored by:Lulu: Sign up for free today and sell your book.Sensei: Save 20% FOR LIFE with code JOECASABONAJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

They say fortune favors the bold, and that’s definitely the case for Brooke Janousek. After decades in the marketing industry, she decided to strike out on her own and needed to take any opportunity she could get to help her business grow. So she took her shot by asking Sara Blakely’s (founder of SPANX) husband, during his talk, in front of 800 people, for a chance to meet her. According to Brooke, you need to be bold in your own business- “if you don’t have a seat at the table, you need to make one.” Those bold moves turned her into a successful fractional CMO. And if you’re wondering if this path is right for you, you need to listen! Top TakeawaysFractional leaders are becoming increasingly popular. They allow companies to bring on a high level of expertise without having to hire a 6-figure salary employee. You build credibility as a fractional leader by showing results. If you can clearly articulate results to a potential client, you’ll get hired. This all goes back to being bold. If there’s something you think you should do, and it makes you uncomfortable, it’s probably the right move. Brooke says, “ asking is overthinking” and I love that. Show NotesBrooke JanousekBrooke on LinkedinBrooke On The GrowSponsored by: Sensei Sponsored by:Sensei: Save 20% FOR LIFE with code JOECASABONAJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★