How to Stand Out When Everything is Competing for Attention with Steve Woodruff

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Did you know that Netflix is also a gaming platform now? That Apple make TV shows? That Disney own a number of YouTube channels without the Disney branding? It’s because they know what Steve Woodruff knows. 

If you’re a podcaster, you might think the competition is other podcasters. If you make movies, you might think the competition is another movie. You’d be wrong. 

See, what Netflix, Apple, Disney, and Steve know, is that the competition is everything. People are assaulted every day by stimuli, and if you want to cut through all of the noise, you need to stand out by being an effective communication designer. And there’s no better person to tell us how to do that than the King of Clarity himself. 

Plus, in the PRO show, we talk about using AI to write books, and Steve’s process for writing his latest book, The Point. 

Top Takeaways

• The average American spends 7-10 hours per day in front of a screen. On top of that, we see 4,000-10,000 ads every day. In other words, there is a lot of stuff competing for our attention. 
• You want to be pigeonholed! Instead of an “Elevator Pitch,” which sounds stuff and outdated, Steve prefers the term “Memory Dart.” What’s one sentence you can say to people so they know exactly what you do? 
• If you’re not communicating clearly to an outsider, you’re not communicating clearly. You want to make sure your copy (website, LinkedIn profile, Twitter) makes sense to people who don’t know your work well.

Show Notes

• Steve Woodruff
• Steve in Linkedin
• Want to be a Better Speaker? Do THESE Things with Mike Pacchione
• Clarity Wins Book
• You’re Writing Your Business Book Wrong with Josh Bernoff

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