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Using Twitter to Grow Your Podcast with Yong-Soo Chung
Sep 25, 2023
Yong-Soo Chung, a high 7-figure business owner with over 300,000 social media followers, shares his journey of using Twitter to grow his podcast. He discusses finding a niche, sharing personal stories, and continuously growing the target audience. The importance of building relationships on Twitter and using a newsletter to bridge the gap between followers and podcast listeners is highlighted. The chapter also explores sponsorship opportunities, podcast growth, and engaging with the audience.
47:44
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Quick takeaways
- Building relationships and bridging the gap between Twitter and podcasts is crucial for growth.
- Sharing personal stories and having a clearly defined niche attract a more engaged audience and create a stronger connection.
Deep dives
Build Relationships and Bridge the Gap between Twitter and Podcasts
Building relationships and bridging the gap between Twitter and podcasts is crucial for growth. The host shares their experience of starting with a small following on Twitter and the challenge of getting people to listen to their podcast. To solve this, they emphasize the importance of building relationships with individuals on Twitter, introducing themselves, and slowly growing their network. They use the newsletter as a bridge between Twitter and the podcast, making it an easier ask for followers to sign up and receive updates. This approach helps foster engagement, enables conversations about the podcast on Twitter, and ensures a consistent growth trajectory for both the podcast and the newsletter.
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