Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch (or RE-Launch!) Your Client Business❓ Ask Roy Your Question📈 Content Marketing to Grow Your Business📞 Mastering The 2-Call Close Sales Process☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response Marketers'I get so many questions about how to generate leads for your business…So you can get more customers and clients, and ultimately sales and profits.And pretty much every one of those questions comes with a clause…“How do you generate leads FAST?”“How do you generate leads CHEAP or FREE?”“How do you generate leads EASY?”Today I’m dedicating my Mailbox Monday episode to answering a bunch of these questions all at once…Here’s 3 Ways to Generate Leads for your businessYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Hawke Method book, by Erik Huberman🔗 Learn more about Hawke Media☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersErik Huberman built his marketing agency, Hawke Media, to a $150 million valuation based on 3 key principles…Along the way, they’ve helped over 3,000 brands find success — in ecommerce and beyond.Together, these 3 key principles form the Hawke Method…And while they may seem simple at first blush, I’ll note that you should not underestimate this message.I see it like spring training for a professional athlete.  Each year, athletes at the top of their game go back to the basics, drilling and perfecting the simplest of skills.  Because these core skills and principles are what get results and wins.We also talk about AI in marketing (the good, bad, and ugly)...“Lean forward” vs. “lean back” media and how it completely changes your strategy and messaging…And how direct response marketers’ short-sighted take on buying behavior can lead to leaving a TON of money on the table.I think you’ll love this one…$150 Million from 3 Core Marketing Principles | Erik Huberman on The Hawke Method Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ 🖋 Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersIf you’re terrified of rejection in life and at work, this might be why…Every human being has a need to feel accepted for who they are.  And when we’re young, we’re especially sensitive to this.  Plus any lack of acceptance or downright rejection is turned back on ourselves, feeling like we’re at fault.It could’ve been something ongoing, in a close relationship.  Or it could have been a one-time thing, that forever changed how we see ourselves in relation to the world.And who knows what those experiences even were?!But if we’ve ever had a defining experience of not being accepted of who we are, we tell ourselves stories about being afraid of rejection and having that need unmet.That’s just scratching the surface of what I cover in today’s episode on 5 core needs, how they influence our psychology, and how to (ethically) use them in marketing and copywriting…5 Core Emotional Needs Driving Our BehaviorYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailI want to give you a proven process you can use to double your profits in the next 90 days…This is based on what I do with clients, for my Fractional CMO work.It’s a system for hitting your business goals that’s not specific to one specific business or industry — you can plug and play this system in pretty much any business.And it works whether you’re running a solopreneur business, or have a whole team to lead.I know these are all big promises.And I don’t want you to just believe them — — Rather, check out this episode (which, frankly, should be a paid-for training)...— Put this process to work…— THEN and only then, decide for yourself if these promises are real or bunk.Check it out…Double Your Profits in the Next 90 Days Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🤖 AI Copywriting Assistant Course from Roy Furr📕 The Adweek Copywriting Handbook from Joseph Sugarman☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyJoseph Sugarman’s 7-step process for writing great copy STILL WORKS, even if you have ChatGPT do a bunch of the work for you…In today’s episode, I dive into this lesson from the Adweek Copywriting Handbook…Breaking down both Joe Sugarman’s recommendations for each step…AND what you can (and can’t) get ChatGPT to do for you.This includes everything from the research process through the final draft — and how to use AI to help you churn out better copy, faster.I think you’ll love this…Joseph Sugarman's 7 Steps to Writing Great Copy + How to get ChatGPT to help!Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💀 The Death of Copywriting?❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI got a smug and sarcastic question from a subscriber, but I decided to give a serious answer…I put out some notes over the weekend on The Death of Copywriting.And yeah, I believe it’s a very real risk that AI is quickly replacing the technical skill of copywriting…In fact, I don’t think it’s long before AI will churn out better copy than the world’s best copywriters, on a consistent basis.(Especially if it’s given data about what works and what doesn’t.)But of course there’s the smart-ass in the back row, who only wants to heckle but pretends he’s having a conversation…“If AI is so good at copywriting, why are you writing your own emails?  Huh?  Huh?”And while the heckler doesn’t want or deserve a response, I think the question raises an interesting point.So that’s what I talked about in today’s episode.If AI is replacing copywriters, why do I still write my own copy?Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Tom Sharp’s Build Cool Things Blog 🔗 Refactor Your Business to Make More in Less Time☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with Roy12 minutes and 45 seconds into this interview with Tom Sharp, we dive into his tool called “Strategy Patterns for Business Growth.”You’ve gotta see this thing.  And more importantly, you’ve gotta listen and understand what this tool does for you.It helps you pinpoint and fix any business bottleneck that’s keeping your business from rapid, powerful growth.This is one of many tools Tom shares throughout this episode that help you clarify your business thinking.Heck, he even helps some of the most clear business thinkers I know to clarify their business thinking.Here’s what Perry Marshall said after working with Tom…“When I needed a breakthrough in my business and my non-profit, Tom helped me with his very unique process (I’ve never seen anyone do this!) to envision a crystal-clear path forward.I made some changes in my team and strategy and am now much more relaxed, effective and I see more impact and results of my work.”Check it out: Strategy Patterns for Business Growth with Tom Sharp Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐👁‍🗨 Training Your Subconscious Success Mechanism☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI decided early on that I was going to get rich…But I realized that — like most people — I didn’t really understand what it takes to get rich, to grow your wealth.And I realized that most other people didn’t either.Most people’s mindset, thoughts, decisions, and behaviors around money keep them anywhere from poor to getting by.Just look at the average person’s finances.  High debt.  Low net worth.But that’s not what I wanted.I wanted to get rich.  Not gratuitously rich — but enough that I’d never have to worry about money again.So I studied people who’d done that.And realized that there are certain things about the way they think about and treat money that lead to consistent wealth attraction and accumulation.Today’s episode shares 5 of them…Wealth Attraction Secrets: 5 Money Mindset Beliefs for Rich EntrepreneursYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🥇 The Most Valuable Customer Strategy🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThis is a very simple strategy for growing your business — or any business.That statement comes with two warnings:— First, you are likely going to underestimate it, because it does indeed seem so simple.  If you do that, it’s to your detriment.  Because this one strategy could make you a lot more money.— Second, simple doesn’t necessarily mean easy.  This strategy can get you overnight wins, but can continue to be improved for a lifetime.It’s a very straightforward way to grow any business, by focusing on just three of the highest-leverage areas for improvement.And done right, it leads to geometric growth — where 1 + 1 + 1  is actually MORE THAN 3.3 Ways to Grow Your Business from Jay Abraham Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📞 Mastering the 2-Call Close Sales Process☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI want to help you fill your pipeline with NEW prospects and NEW clients, every day…How?Well, it’s by defining, identifying, and measuring your LEAD and LAG indicators.When used correctly, as I explain in today’s episode, you can get more clients, more revenue, more profits…And even before you get the clients, and get the money, you can have confidence they’re on their way.Ready?This Gets You More ClientsYours for bigger breakthroughs,Roy Furr