Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response Marketers Here’s a Dan Kennedy copywriting trick I got early and use often…It’s about recognizing that good direct response copy has common elements…Break it down, and you see the same type of copy being used over and over again…Sections repeated from sales message to sales message, across businesses and markets.And when you know what those are, you can use them intentionally.This will help you write better copy, faster…Dan Kennedy's "Copy Chunking" StrategyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Ultimate Selling Story book by Roy Furr📺 Chris Haddad Emotional Copywriting Interview with Roy Furr☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI’ve been thinking about Chris Haddad…No, not in some weird way.  C’mon!I’m totally NOT stalking him.  (I swear!)I’ve been thinking about Chris because of something he said when I interviewed him a bit back…It was about plot…And how even though he’s known for this intense, “Punched in the Gut” emotional storytelling in his sales copy…His stories have almost no plot.So today I wanted to talk about why plot is (relatively) irrelevant in story SELLING vs. story telling, and what to fill your stories with instead…Story Selling: Why Plot is Irrelevant Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🤖 AI Copywriting Assistant🔮 The Future-Proof Marketer☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI thought I wasn’t afraid of AI tools like ChatGPT outpacing and replacing me as a copywriter…But in the last couple weeks, as all the exciting news has come out, about all the new AI tools and capabilities…And as I’ve played with those same tools, and realized just how powerful they’re becoming…A creeping dread snuck up on me.Vague, at first.Almost imperceptible.But then, it grew.  And grew.My mind grew cloudy.  My body, tense.And as I reflected and journaled about what was going on…I came to the realization that I’m kinda terrified.  Not for the capabilities of AI right now.  But for what they will likely become.And very quickly.Before ChatGPT, I vastly underestimated what was coming in terms of AI writing capabilities.Then there was a quantum leap.  Far beyond my expectations.And today, I recognize that even GPT-4 is a long ways from replacing an A-list copywriter.But a couple more quantum leaps?Well, I wanted to reflect on this fear and what it means for us as copywriters and marketers…Feeling Vulnerable About AI Tools Replacing Copywriters?Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🧪 The Scientific Path to Increasing Profits🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThere are countless tools for testing your marketing and doing conversion rate optimization (CRO)...But the tool is pretty pointless without the right strategy.Tools can tell you which version of an ad or marketing piece has a higher conversion rate…But if you want to beat the control and make more sales and profits, it’s about the test input design.That is, HOW to test is easy at this point, WHAT to test makes all the difference.In today’s episode, I share how to get huge increases in sales and conversions with one simple tip…Conversion Rate Optimization: #1 Tip to Beat The ControlYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐👩‍⚖️ Proof, Credibility, and Believability Copywriting Course📕 Influence: The Psychology of Persuasion book by Roberti Cialdini [Amazon]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersEvery marketer, copywriter, salesperson, and entrepreneur should read Dr. Robert Cialdini’s Influence: The Psychology of Persuasion.Heck, every PERSON should read it.Because persuasion is everywhere in our daily lives.We’re constantly persuading others.They’re constantly persuading us.The difference is primarily in how aware or conscious we are about it — whether we’re doing it with intention and skill, or accidentally and haphazardly.And reading Influence is a fast way to increase your persuasive skill.That said, there’s one key persuasion principle that is probably LEAST-cited by people who reference the book…And I thought I’d get into that on today’s episode.Dr. Robert Cialdini's 5th Influence SecretYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📈 Content Marketing to Grow Your Business❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response Marketers“My biggest challenge is money.  Mostly concerning advertising…”That’s how today’s Mailbox Monday question starts.And it’s a common challenge for entrepreneurs.You want to grow  your business.  And you’re pretty sure paid advertising can help you do it.But it proves harder and more expensive than expected…Figuring out how to spend $1 and have it bring back more than that, with a new customer in tow.And, well, you need revenue and profits yesterday.So you start to wonder…Can I grow my business without spending money on advertising?Yes, yes you can…How to Grow Your Business Without Spending a Dime on AdvertisingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailYou’ll have far fewer client horror stories if you know EXACTLY who your ideal client is…But that’s not always easy to figure out.Because you think you know who they will be…Then you actually connect with them — maybe as a prospect, or as a client…And suddenly something goes wrong.And the perfect client turns not-so-perfect — or maybe even into a horror story.So originally I was going to focus today’s episode on how to find your ideal client.And yeah, I talked about that.But to get there, I had to share a few of my own personal horror stories — discovering who my ideal client IS NOT.Then I share how to use these experiences to better understand who your ideal client is — and how to find them.How to Find Your Ideal Client & Avoid Client Horror StoriesYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📔 Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailReady, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read…Rather than being based on platitudes about “how to grow a business” it recognizes that different businesses need different things…Making that next $1 million in sales looks VERY different if you’re a startup versus if you’re already doing $10 million per year.And because Mark has been personally involved with dozens of businesses that have grown beyond $1 million, and many that have surpassed $10 and even $100 million (and now at least one that has passed $1 billion)...PLUS because Mark is an excellent critical thinker (as evident in his books and my conversations with him)...He is able to identify the specific principles that matter at different stages and levels of growth.In today’s episode, I break down his 4 stages of business growth, from the book — including the unique challenges and opportunities of each — with the recommendation to grab the book if you want to go deeper…The 4 Stages of Business Growth from Michael Masterson's Ready, Fire, AimYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for High-Ticket Expert BusinessesHow can 60 seconds make you a better copywriter?On Page 94 of Breakthrough Advertising by Eugene Schwartz…He reveals this simple technique that can make whatever copywriting you’re working on NOW…Or whatever copy you’ve already written and want to work better…Or whatever control you need to beat…Turn into more powerful, more effective copy.In fact, I know other great copywriters like Kim Schwalm and Chris Haddad use this frequently…And I chose this method to use in my latest VSL as well.I share the 60-second tip and how to use it in today’s episode.60-Second Tip for More Powerful Copywriting… Eugene Schwartz Strikes Again!Yours for bigger breakthroughs,Roy Furr

A good upsell is an easy way to make a lot more money from the same customers, same ad spend, same traffic…You can generate a lot more sales and revenue without spending another dollar on advertising or traffic…In fact, a good upsell — vs. no upsell or a bad one — can be the difference between a profitable funnel and one that stinks.So — how do you write a good upsell?Well, there’s an easy upsell copywriting formula that actually comes from BEFORE the internet…That I know dates back to Gary Halbert and Dan Kennedy selling by direct mail (and probably way before) and I’ve seen recently from Justin Goff, and that’s a variation on what I’ve frequently used myself.So yes, it works splendidly online, but can also work offline in many contexts, too.I share the entire formula in today’s quick episode…Upsell Copywriting Formula [from Dan Kennedy, Gary Halbert, Justin Goff, Roy Furr]Yours for bigger breakthroughs,Roy Furr⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for High-Ticket Expert Businesses