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There are countless tools for testing your marketing and doing conversion rate optimization (CRO)...

But the tool is pretty pointless without the right strategy.

Tools can tell you which version of an ad or marketing piece has a higher conversion rate…

But if you want to beat the control and make more sales and profits, it’s about the test input design.

That is, HOW to test is easy at this point, WHAT to test makes all the difference.

In today’s episode, I share how to get huge increases in sales and conversions with one simple tip…

Yours for bigger breakthroughs,

Roy Furr

Conversion Rate Optimization: #1 Tip to Beat The Control | Jay Abraham, Claude Hopkins, John Caples