Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎭 Emotional Direct Response Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersKevin asked me how to build rapport in sales copy…And this comes up a lot.  In fact, it’s CORE to making the sale.Your prospect has to feel some level of rapport or connection with you to go along with your selling message.In one-to-one selling, there are all kinds of things to do to form an emotional connection and build rapport.… Most of which involve getting to know about them, and finding connection points there.But in copywriting, you don’t have that real-time, one-to-one connection.You have to do some research about them.And you have to build that into your copy.What do you need to know about your prospects, and how do you put that into your copy for deep rapport?  Dig into today’s episode to find out!How to Build Rapport in Sales CopyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 Writing for Impact by Bill Birchard🔗 Get the Writing for Impact Workbook, Free!☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersThere are 8 lessons from science that will help you stimulate your reader’s imagination and emotion…These 8 lessons, applied, will make your writing more interesting and impactful.They’re backed by research.Actual lie-down-in-a-tube-and-get-your-brain-scanned research by psychologists and neuroscientists…  Showing how the right kind of writing can stir up all kinds of activity throughout your brain.And these same lessons point to writing that pulls our readers in, and holds their attention all the way to the end.Today’s guest, Bill Birchard, just wrote a book, Writing for Impact, about these 8 secrets…And for the first time ever, he’s sharing these secrets explicitly with copywriters!Here’s my interview with Bill Birchard on Writing for ImpactYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 Get The Copywriter's Guide to Getting Paid☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersFrankly, I lucked into today’s lesson…It’s what I was drawn to — nobody laid it out as plainly and clearly as I do for you today.I discovered that there’s ONE DECISION that’s more important than any other, if you want to make a great living as a copywriter.But even so, some may wonder if this is still true, even with the rise of ChatGPT and AI copywriting.Well, I reveal this decision — and how AI has (or has not) changed the best path — in today’s episode…#1 Copywriter Career Decision (Even With AI)Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📰 Advertorial Copywriting Course☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersYou won’t find Joseph Sugarman coming out and saying this is his favorite advertising framework or format…Instead, it’s something you have to learn by example.When sitting down to write ads, what did he DO?How did his ads look?  How did they read?What framework did he follow, even if he didn’t say it directly?That’s what today’s quick episode is all about — and it’s even got 4 examples of ads following this framework…Joseph Sugarman's #1 Copywriting FrameworkYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailTwo paid traffic campaigns, same cold audience, same cost per click, same conversion rate, same cart value…  One succeeds, one fails — but why?It’s often what happens AFTER…After the ad impression and click, after the landing page visit, after the initial audience splits into converters and non-converters…One campaign isn’t designed to bring all the lost prospects back.Whereas one builds retargeting and remarketing into their traffic strategy from the beginning…And leverages it to create wild profits where otherwise there would be none.This, of course, is an oversimplification.  But its lesson is no less relevant.Making this a part of your paid traffic strategy will lead to more success — and this episode will help…Remarketing & Retargeting... for Wildly Profitable Paid Traffic Campaigns!(Make sure you watch for The Funnel Traffic Map — it’s GOLD!)Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐❓ Ask Roy Your Question📕 The Power of Broke by Daymond John📕 Ready, Fire, Aim by Michael Masterson [Mark Ford]☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersSo, you want to build a big, well-known business and brand?You want everyone in your market to know who you are?You want business to be good, and life to be easy?Well, first you might have to do the hard things.If you want to build a scalable business, you probably have to start with things that DO NOT scale.Sounds counterintuitive.But as you’ll see in today’s episode, this lesson from Paul Graham at Y Combinator may be your fastest path to success.Entrepreneurs: Do things that don't scale [Then, figure out how to scale them]Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 Get the Simple Story Selling book, by Rob Drummond🔗 Rob's interview with ME about my Story Selling Formula☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersSomewhere in today’s episode, Rob Drummond will reveal the #1 thing you need to do to make your story selling more interesting…And on the way to that, we talk about MONSTERS…We talk about SANDWICHES…We talk about the power of storytelling as a LEVER for business growth…(Including where it’s best to use stories — and where you might want to avoid them.)We talk about common mistakes copywriters make when trying to write story-based copy…Rob reveals how one embarrassing story he thought would get forgotten turned into one of his core, most compelling stories he tells all the time…And a whole lot more!I think you’re going to love this interview.Monsters, Sandwiches, & Storytelling Copywriters — an interview with Rob Drummond, author of Simple Story SellingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📙 Writing for Impact by Bill Birchard👀 Sleight of Pen Copywriting Course☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersWhy are game shows so engaging?Why have shows like Jeopardy and Wheel of Fortune remained on air for decades, doing basically the same thing every day?What does that have to do with the Facebook news feed and infinite scroll — plus TikTok and other social media that keeps us hooked?And most importantly…How does all of this help us write better copy?  (In a simple 3-part framework, nonetheless!)Good news…It’s ALL revealed in today’s episode…Top Copywriters Swipe This "TV Game Show" SecretYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📗 The Ultimate Selling Story by Roy Furr📕 The Science of Storytelling by Will Storr☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersStory is one of the most powerful ways to hook an audience’s attention…And hold it, until you’ve delivered your core selling message.So no matter what media you use to sell — including one-on-one conversations — it pays to become a better storyteller.That’s why I eagerly grabbed Will Storr’s (audio)book on The Science of Storytelling.And as I went through, I took a lot of notes.Then, because it doesn’t talk much about marketing, I let those notes sit…Well, for today’s episode I decided to grab my notes on the 5-Act Story Structure and give myself permission to have fun talking about them…  Even if they weren’t about marketing!Then, of course, I bring it back around in the end and talk about marketing. Because I’m a marketing nerd like that.Anyways, you should dig into today’s episode…5-Act Story Structure ... But does it work for Marketing?Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 FREE: Scientific Advertising by Claude Hopkins👨‍🔬 The Scientific Path to Increasing Profits🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThis online / digital marketing “secret” goes back 100+ years, before the internet…You can test two ads against each other, and see which one performs better.… Which one gives you the higher “conversion rate.”Then, you keep using the one that works better.You can even repeat this conversion rate optimization process over and over again, sometimes dramatically increasing sales and profits over the original ad.(And of course, modern technology makes this faster and easier than ever before.)But it all begs the question: WHAT DO YOU TEST to increase conversions and sales?Today’s episode breaks down 10 conversion rate optimization tests you can run on a landing page, sales letter, or other sales page.  Plus the principles behind finding bigger winners.Conversion Rate Optimization | Try these 10 tests to boost sales todayYours for bigger breakthroughs,Roy Furr