Breakthrough Marketing Secrets 5-Act Story Structure ... But does it work for Marketing? | Story Copywriting, Selling, & Branding
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📗 The Ultimate Selling Story by Roy Furr
📕 The Science of Storytelling by Will Storr
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⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
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🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Story is one of the most powerful ways to hook an audience’s attention…
And hold it, until you’ve delivered your core selling message.
So no matter what media you use to sell — including one-on-one conversations — it pays to become a better storyteller.
That’s why I eagerly grabbed Will Storr’s (audio)book on The Science of Storytelling.
And as I went through, I took a lot of notes.
Then, because it doesn’t talk much about marketing, I let those notes sit…
Well, for today’s episode I decided to grab my notes on the 5-Act Story Structure and give myself permission to have fun talking about them… Even if they weren’t about marketing!
Then, of course, I bring it back around in the end and talk about marketing.
Because I’m a marketing nerd like that.
Anyways, you should dig into today’s episode…
5-Act Story Structure ... But does it work for Marketing?
Yours for bigger breakthroughs,
Roy Furr