How to Build Rapport in Sales Copy | Emotional Direct Response Copywriting

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🏆 Roy Furr, Fractional CMO for Direct Response Marketers

Kevin asked me how to build rapport in sales copy…

And this comes up a lot.  In fact, it’s CORE to making the sale.

Your prospect has to feel some level of rapport or connection with you to go along with your selling message.

In one-to-one selling, there are all kinds of things to do to form an emotional connection and build rapport.

… Most of which involve getting to know about them, and finding connection points there.

But in copywriting, you don’t have that real-time, one-to-one connection.

You have to do some research about them.

And you have to build that into your copy.

What do you need to know about your prospects, and how do you put that into your copy for deep rapport?  Dig into today’s episode to find out!

How to Build Rapport in Sales Copy

Yours for bigger breakthroughs,

Roy Furr