How to Build Rapport in Sales Copy | Emotional Direct Response Copywriting
Breakthrough Marketing Secrets
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Introduction
Bob Greene: There's all sorts of things that you can do that will connect with your readers and build rapport or connect with your audience. He says if you want to go deep with a prospect really quickly, you have to get into some darker, deeper areas in our conscious and unconscious minds. Greene: If nothing else, there's this one emotion that you can focus on to build rapport and the one copywriting tool that's perfect for building rapport.
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