How to Build Rapport in Sales Copy | Emotional Direct Response Copywriting
Breakthrough Marketing Secrets
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How to Build Rapport Fast
"If you want to build rapport fast, what you need to do is demonstrate a discrete recognition of their darkest secrets," he says. "When you do this right, you're bringing light into the darkness, right? And you are accepting what they're afraid to accept about themselves." If someone has made a bunch of bad investments and they're feeling desperate to kind of write their financial ship, be careful how you talk about it so that they feel like it's okay.
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