Breakthrough Marketing Secrets

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐❓ Ask Roy Your Questions🏆 Roy's Fractional CMO Process for Marketing Success☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailIf your website is getting lots of traffic but no conversions and sales, something is wrong…But the good news is, you can fix it.That’s the topic of today’s Mailbox Monday episode.I talked to someone recently whose website was getting a ton of traffic.But that traffic was largely showing up because they’d done “successful” SEO…I put “successful” in quotes because it did lead to more traffic.But if that traffic isn’t turning into leads, customers, sales, and profits…  That’s not so successful, is it?Here’s what they need to do now…Lots of traffic, no conversions? Here's what might be wrong Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🔗 Get a Free Sample Kit + Your First Note Free With Promo Code "1FREE"☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersWhen’s the last time you got a hand-written note?Maybe for your birthday.  But even then, they’re rare.  And cherished.That’s why when a hand-written note shows up in the mail, 99.2% of people open them.(Seriously, who are the other .8%?!)Just in case you don’t know, that’s an off-the-charts open rate, especially when you use the same format for business-oriented direct mail.AND, they’re powerful.They create a connection with your customers that leads to more repeat business, referrals, and a higher lifetime value.BUT…Let’s admit, sending a bunch of handwritten notes is tedious and tiring enough that it doesn’t usually happen.That’s why today’s guest — Rick Elmore, founder of Simply Noted — invented high-tech robots that actually do the writing bit for you.And now he’s even using AI as a writing assist tool.So you can quickly and easily turn your intention to send a handwritten note into a scalable system that does it automatically.It’s super cool technology and if you have a single creative neuron in your brain you’re going to have a ton of ideas from the interview…Rick Elmore of Simply Noted on Customer Relationship Maximization Through Hand-Written NotesYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏆 Roy's Fractional CMO Process for Marketing Success☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailYou don’t really need another marketing idea — if you want results, you need execution.Most people are uncomfortable with that.Because it puts the onus on you to make it happen.That said, if you’ve struggled to execute, it’s probably because you’re focused on the wrong things, or have been taught the wrong disciplines of execution.Today’s lesson is a mashup that comes from FranklinCovey, by way of the book Deep Work by Cal Newport.It’s about the 4DX Framework — The 4 Disciplines of Execution.Deep Work & The 4DX FrameworkYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailHow do you build a productive, capable marketing team?There are two essential elements.First is making sure that you attract and hire the right talent.  Getting the right people to want to work with you will go a long way to building a team that succeeds.But even with the right people in place, your success is not guaranteed unless you give the team the leadership it needs.Those two elements are the core of today’s episode…How to Build Your Marketing Dream TeamYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐✨ Training Your Subconscious Success Mechanism🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📘 Radical Compassion by Tara Brach☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI was about to record this episode to motivate you with a “Just do it!”But what if that’s not what you need?What if you feel terrible about yourself, and so you procrastinate — even when you’re motivated to take action?Or maybe you don’t even know why you procrastinate and struggle — but you do, even when you have the best intentions?If I record another “Rah-rah shish-kum-bah, just go do it, you’re a superstar!” episode…And you’re hearing it from that place…You’re actually going to feel WORSE about yourself.In fact, I think there are a lot of people who are both successful and unsuccessful in entrepreneurship who hate themselves.Because they feel like they’re not good enough.And no amount of success can even make you happy if you hate yourself.Which is why you need today’s episode…Self-Compassion for Entrepreneurs & Marketers(You don’t need to hate yourself to benefit from this lesson on self-compassion, by the way!)Yours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Questions☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersOkay so sometimes I dread this day…I’ve made you a promise.  On Mondays, I dedicate my episode to answering your questions about copywriting, marketing, entrepreneurship, and more…But I’ve now received well over 500 questions…I’ve answered a ton of them…And it can feel pretty repetitive.I often feel like I want more interesting questions. Like when someone pays me for consulting, and they ask me very specific and often challenging questions related to a situation with their marketing.For Mailbox Monday, the questions are often “I want to be a successful copywriter.”How am I supposed to turn that into an episode?So today I’m mixing it up.Instead of digging for inspiration, I just decided to riff on 5 separate recent questions.And give the unvarnished truth, which I don’t think is always what is being asked for.Anyways, that’s today’s episode…Roy Answers Your Questions About Copywriting & MarketingYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐📞 Book A Call With Steve Maly from Maly Marketing☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersBreak the “rules” of what works in paid advertising, make more money?YES!  If you follow the advertising strategy laid out by my guest in today’s episode.This method was perfected on Facebook/Instagram/Meta (today, after all the tracking changes) and translates easily to other platforms.It will help you rapidly build an audience and brand — in the best, direct-response-friendly use of that term.And it will drive results easier and cheaper than everything that worked so well when ads were cheap and tracking was easy.Plus, it creates a built-in audience you can easily tap for more sales.And that’s just scratching the surface of everything you get in today’s episode…With my special guest, an agency owner, and local Lincoln, Nebraska friend, Steve Maly of Maly Marketing…How to Increase ROAS on Facebook & Beyond with Steve MalyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐👑 High-Ticket Copywriting Offers🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📕 The Copywriter's Guide to Getting Paid☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersToday’s episode is a crash course in high-ticket copywriting offers, and getting high-ticket copywriting clients…If you want to get paid more, land better clients, and enjoy more success as a copywriter — you need to develop your personal high-ticket offer.Here’s the thing…You CAN work your butt off, running on a never-ending treadmill marathon of hard, fast, low-paying work.Or you can work with better clients who value you more by focusing on the right kind of offer.Today’s episode is a rapid-fire crash course in the right kind of offer…High-Ticket Offers for CopywritersYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐💰 The Most Valuable Customer Strategy🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📕 Jay Abraham's Book: Getting Everything You Can Out Of All You've Got☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersJay Abraham might be my biggest marketing hero…Yeah, there are a ton of copywriters who I look up to, and want to be like.But there’s something about how Jay Abraham thinks and works that takes it to another level.So much of my core marketing thinking — the principles and strategy — goes back to Jay Abraham.Jay’s work is packed full of lessons for entrepreneurs, marketers, and copywriters.And arguably many lessons, not the least of which is The Strategy of Preeminence, deserve all the recognition and acclaim you might give them.But there’s one core principle at the heart of Jay’s work, one marketing strategy, that I believe is more important than all the rest.That’s the topic of today’s episode…My #1 Jay Abraham Marketing StrategyYours for bigger breakthroughs,Roy Furr

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting📺 Message-Market Match: The Golden Key [Eugene Schwartz Awareness]🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode?  Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersYou’ve pretty much already made the sale when your prospect shows up to your sales message and thinks, “This is exactly what I’ve been looking for.  This is for me…”… At the very least, you have their rapt attention to deliver your selling message.This is what is called Message-to-Market Match.When your message connects instantly and deeply with your prospect.And when you do that, selling is much, much easier.But…  How?Well, that’s the topic of this episode of Breakthrough Marketing Secrets.Featuring lessons from Gary Halbert, Eugene Schwartz, Oren Klaff, Gary Bencivenga, Robert Dilts, ME, and more…Message-Market Match: 2 Ways to Absolutely Nail It!Yours for bigger breakthroughs,Roy Furr