You don’t really need another marketing idea — if you want results, you need execution.
Most people are uncomfortable with that.
Because it puts the onus on you to make it happen.
That said, if you’ve struggled to execute, it’s probably because you’re focused on the wrong things, or have been taught the wrong disciplines of execution.
Today’s lesson is a mashup that comes from FranklinCovey, by way of the book Deep Work by Cal Newport.
It’s about the 4DX Framework — The 4 Disciplines of Execution.
Breakthrough Marketing Secrets