Breakthrough Marketing Secrets $150 Million from 3 Core Marketing Principles | Erik Huberman on The Hawke Method [interview]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Hawke Method book, by Erik Huberman
🔗 Learn more about Hawke Media
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⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
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🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Erik Huberman built his marketing agency, Hawke Media, to a $150 million valuation based on 3 key principles…
Along the way, they’ve helped over 3,000 brands find success — in ecommerce and beyond.
Together, these 3 key principles form the Hawke Method…
And while they may seem simple at first blush, I’ll note that you should not underestimate this message.
I see it like spring training for a professional athlete. Each year, athletes at the top of their game go back to the basics, drilling and perfecting the simplest of skills. Because these core skills and principles are what get results and wins.
We also talk about AI in marketing (the good, bad, and ugly)...
“Lean forward” vs. “lean back” media and how it completely changes your strategy and messaging…
And how direct response marketers’ short-sighted take on buying behavior can lead to leaving a TON of money on the table.
I think you’ll love this one…
$150 Million from 3 Core Marketing Principles | Erik Huberman on The Hawke Method
Yours for bigger breakthroughs,
Roy Furr