If AI is replacing copywriters, why do I still write my own copy? | The Death of Copywriting

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

💀 The Death of Copywriting?

❓ Ask Roy Your Question

☕ Wanna say "thanks" for this episode?  Buy me a coffee...

⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

📺 Subscribe on YouTube

🎧 Subscribe to the Podcast

📧 Subscribe by Email

👉 CopyMentor 1-on-1 Coaching with Roy

I got a smug and sarcastic question from a subscriber, but I decided to give a serious answer…

I put out some notes over the weekend on The Death of Copywriting.

And yeah, I believe it’s a very real risk that AI is quickly replacing the technical skill of copywriting…

In fact, I don’t think it’s long before AI will churn out better copy than the world’s best copywriters, on a consistent basis.

(Especially if it’s given data about what works and what doesn’t.)

But of course there’s the smart-ass in the back row, who only wants to heckle but pretends he’s having a conversation…

“If AI is so good at copywriting, why are you writing your own emails?  Huh?  Huh?”

And while the heckler doesn’t want or deserve a response, I think the question raises an interesting point.

So that’s what I talked about in today’s episode.

If AI is replacing copywriters, why do I still write my own copy?

Yours for bigger breakthroughs,

Roy Furr