That's What I Call Marketing

Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure. It is a fantastic opportunity to celebrate & support young creative talent in Ireland. I was delighted to go along to the winners showcase and chat to some of the amazing creative teams that participated and won. We need to celebrate creativity and we need to encourage the next generation of creatives to stay in this industry and help elevate Ireland’s creative capabilities on the world stage. We are a nation of world class storytellers, artists, musicians - our creative outputs in marketing and advertising should be world class. These winners share the approach to tackling the brief, what it felt like to win and what they are expecting at Cannes. If you aren’t inspired by the future of creativity - listen to this and you will be.  02:30 Shreesha Hedge introduces the IAPI Cannes Young Lions Competition10:29 Lorna Tutty & Georgia Murphy from Droga5 discuss their winning digital entry18:54 Hannah McGlynn & Lucy Mortell from Publicis discuss their winning film entry27:23 Meabh O’Mahony & Kelly Oglesby from Edelman discuss their winning PR entry37:00 Max Brady from Pull The Trigger talks about producing the winning film entry, why she does it and why Cannes is so important46:30 John-Mark McCafferty of Threshold chats about the inspiration the charity got from the Cannes Young Lions participantsListen, Learn Lead with That’s What I Call MarketingThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from diving into the marketing world without prior experience to leading innovative branding strategies at big brands. Ellie has worked for Honda, which must have been a dream job for someone who grew up loving motorised vehicles and Ellie certainly made the most of it as you will hear. Ellie totally changed direction going to Virgin Media and then the call came to lead marketing at Formula One, where Ellie set up the first ever marketing structure and helped transform the perceptions of the sport, and yes we do talk about Drive to Survive. In a fascinating next step Ellie took over marketing at the glorious Manchester United, and what is fascinating is Ellie had no real love for football, so we talk about what attracted her to the role at the greatest football club in the world (can you sense the bias!). This episode sheds light on the power of curiosity, the significance of building relationships, and the impact of strategic marketing in the ever-evolving world of sports and entertainment.01:12 From Farm Life to Marketing Maven04:15 Foundational Years in Marketing09:09 Agency Insights13:02 The move to client side21:56 Embracing Change at Virgin Media28:54 A Surprising Call from Formula One34:06 The Game-Changing Impact of 'Drive to Survive'38:15 A New Arena42:51 Fan Engagement and Strategy at Manchester United50:34 Match Day Experience: Behind the Scenes52:39 Reflecting on the Journey and Looking AheadListen, Learn Lead with That’s What I Call MarketingThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing an industry we all love.00:00 Welcome to the Pilot: Introducing Mindless Marketers00:25 Diving Into the World of tom Fishburne and the Marketoonist,01:36 The Evolution and Challenges of the CMO Role07:54 AI in Marketing: Expectations vs. Reality11:50 Data-Driven Marketing: A Double-Edged Sword16:56 Navigating the Shift from Third-Party Cookies21:10 Rethinking Remarketing Strategies22:13 Scepticism and Realisations in Digital Marketing24:20 The Impact of Cutting Marketing Budgets31:37 Inside the Mind of a Consumer: Brand Perception39:08 Concluding Thoughts on Marketing StrategiesListen, Learn Lead with That’s What I Call MarketingThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here  Hosted on Acast. See acast.com/privacy for more information.

In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a hole”I was in touch with Walter and asked if he thought it was a good idea to profile some of the women he had featured and host a panel discussion on their experiences in marketing and communications and from their perspectives why we are where we are and what needs to change. I was incredibly grateful that six of the black female leaders featured by Walter came back and agreed to be part of the discussion. In Part One of that discussion I am joined by*Effie Kanyua, Founder: We Are Warriors PR - featured in PR Week's 'New Agencies to Watch in 2024'*Ekaette Kern, Co-Founder and CEO, Tenet Consultancy.*LeAnne Weekes, public relations and marketing expert looking for her next roleIn this episode we have a really open conversation we discuss barriers to entry for black professionals in the field, including recruitment challenges, unpaid internships, lack of progression routes, and systemic issues. The panel discuss real-life examples of overcoming barriers in the industry, strategies for enhancing diversity in marketing and communications, stories of perseverance, creativity, and success, advice for aspiring professionals, emphasising the value of networking. Despite some progress, our industry still has a long way to go in truly embracing diversity and inclusivity. Let's learn, grow, and support each other in making the marketing world a place where everyone's voice is heard and valued. 💡Listen, Learn Lead with That’s What I Call Marketing00:26 Effie's Journey: From Journalism to AI-Powered PR01:23 LeAnne's Diverse Communications Expertise02:54 Ekaette's Mission: Diversifying the Agency World in Atlanta04:28 The Stark Reality of Diversity in the Industry05:02 Breaking Down Barriers: Opportunities and Representation09:24 The Importance of Diverse Voices in Creative Industries12:20 Challenges and Solutions for True Diversity and Inclusion18:34 The Role of Leadership and Strategy in DE&I Initiatives21:36 The Impact of DE&I Rollbacks and the Need for Action44:22 Advice for Aspiring Professionals in the Communications IndustryThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here  Hosted on Acast. See acast.com/privacy for more information.

Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor and speaker on topics related to marketing effectiveness and ROI. Dr. Kite's contributions to the field are characterised by her ability to blend detailed econometric analysis with clear, actionable insights, helping businesses to optimise their marketing strategies in alignment with economic principles.In addition to her consulting work, Dr. Kite is an influential voice in the marketing community, frequently contributing to industry discussions, publishing research findings, and participating in conferences. And today's episode delves into so much of the work Grace contributes to the industry. We talk about how Graces curiosity got her into marketing, the importance of people, how getting the work used not just commissioned is so important. Bar charts beeing the bazzoka of data, the importance of last click attribution going away, the differences for smaller and bigger brands, how 30 grand spent today can give you 20-40% more effective marketing plans, of course we touch on AI and Die Hards place as a Christmas Classic.00:14 From Economics to Marketing: A Unique Journey03:21 The Leap to Freelancing: Balancing Career and Family07:59 The Power of Positioning and Analytics in Marketing11:28 Understanding the Human Element in Data Analytics21:42 Navigating Marketing Strategies in Inflationary Times25:58 Practical Advice for Marketers on a Budget31:48 Navigating the Pitfalls of Attribution in Marketing39:45 Understanding the Impact of External Factors on Marketing42:24 Exploring the Potential and Pitfalls of Attention Metrics45:19 The Power of Niche Influencers in Marketing47:57 AI in Marketing: Opportunities and Concerns50:57 Reflections and Insights from Industry Events51:34 Econometrics: Making Advanced Analysis AccessibleThanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.comTo contact That’s What I Call MarketingEmail thatswhaticallmarketing@gmail.comInstagram www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingYou can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast Hosted on Acast. See acast.com/privacy for more information.

This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AI’s role in creativity, the importance of thought leadership, and the evolving landscape of advertising.00:00 Welcome to the Marketing Roundup!00:21 March 2024 Sponsorship Opportunities and Show Updates00:58 Heinz Ketchup Insurance: A Sticky Situation01:58 LinkedIn and Edelman's Insightful B2B Report03:14 Paddy Power's Creative Marketing Genius04:08 St. Patrick's Day Celebrations and Brand Collaborations05:13 TikTok's Uncertain Future in the US06:39 Sam Altman's view on AI's Impact on Creativity and Marketing08:34 Under Armour's AI-Powered Sports Commercial Controversy10:08 Cannes 2024 Preparations and Opportunities10:55 Pot Noodle's Slurp Campaign: A Sound Strategy?12:54 Bailey's Innovative Solution to a Common Dilemma13:31 Andrex's Bold New Brand Platform14:49 Stella Artois' Star-Studded Campaign15:44 Celebrating Differences with a Powerful Message17:00 Starbucks' Marketing Leadership Shake-Up18:04 AIM Awards and Marketing ExcellenceThanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.comVisit www.thatswhaticallmarketing.com to listen back to all previous shows Hosted on Acast. See acast.com/privacy for more information.

In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seamus Moore CMO of Atlas. The discussion aims to delve deep into the evolving world of B2B marketing and answers the question why is B2B marketing so boring. The discussion looks at what is going wrong and what is going right in B2B Marketing, the need for it to have a more human-centric approach and the well known challenge of stakeholder complexities. The panel debate if B2B marketing should be purely transactional or should it create meaningful connections addressing customer pain points and leveraging strong creative content to resonate with the audience. The episode explores the role of creativity and utility in marketing, with a consensus on the necessity of creativity to stand out in a traditionally utilitarian field. The panelists share successful strategies from their respective organisations, shedding light on the importance of brand differentiation and the power of creative tactics to foster engagement and break the monotony of B2B marketing. As the conversation progresses, the panel touches on the impact of thought leadership and content strategies, underscoring the need for authenticity, relevance, and delivering value to the audience. The episode concludes with a lively enough discussion on the relationship between marketing and sales, emphasising the importance of collaboration, setting clear boundaries, and aligning goals to drive business success.. The episode serves as a compelling call to action for marketers to innovate, connect, and inspire in the evolving world of B2B marketing. The future of B2B marketing should be bright and inspiring 03:30 Defining B2B Marketing: Insights from the Experts12:07 The Creative Challenge in B2B Marketing18:29 Personalizing B2B Marketing: Strategies for Engagement24:43 The Importance of Measurable Outcomes in B2B Marketing32:45 The Digital Transformation of B2B Marketing34:49 Navigating the Complex Relationship Between Sales and Marketing48:17 The Importance of Internal Content Creation in B2B Marketing55:55 The Future of B2B Marketing: Creativity, Purpose, and Impact56:26 Spotlight on Innovative B2B Brands and the Future of WorkThanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/Thanks to SpaceTo for hosting us and Business Plus for their supportGet in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.comVisit www.thatswhaticallmarketing.com to listen back to all previous shows Hosted on Acast. See acast.com/privacy for more information.

Chief Revenue Officer of Calendly,Jessica Gilmartin, is today's guest on That's What I Call Marketing. Today we cover so much in a fascinating and fun conversation that is a great insight for not just marketers but for sales people too. We discuss the ways Jessica found support and mentorship on her pretty unconventional career journey, we talk about the importance of finding passion, maintaining intellectual curiosity, and the constant evolution of marketing as a discipline. We go deep on the topic of international marketing, highlighting the necessity of understanding how to cut through the noise, understand what really matters and where and when to get really local, something that Diplomat Agency has been set up to support scaling companies with. Jessica is a leader that oozes empathy and we talk about her approach to creating a supportive culture as a leader, being a thoughtful leader and not having all the answers. We cover product led growth, insights into how to best align sales and marketing and practical advice for any salespeople out there trying to target CMO’s you are probably getting it all wrong. And we uncover something that we can’t tell Jessicas boss. 00:00 Celebrating International Women's Day and Mentorship03:05 Embracing Curiosity and Lifelong Learning in Marketing04:50 Navigating the Complexities of International Marketing16:54 Creating a Culture of Honesty and Empathy in Leadership23:10 Transitioning to Chief Revenue Officer: Integrating Sales and Marketing29:04 Exploring Calendly's Marketing Strategies and Growth34:32 Fostering a Culture of Innovation and Customer Focus38:13 Embracing Change and Experimentation in Marketing41:46 The Importance of Psychological Safety and Learning from Failures44:10 Empowering Teams51:07 Balancing Work and Personal LifeThanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.comTo contact That’s What I Call MarketingEmail thatswhaticallmarketing@gmail.comInstagram www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingTikTok https://www.tiktok.com/@thatsmarketingYou can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast Hosted on Acast. See acast.com/privacy for more information.

In this episode of 'That's What I Call Marketing,' I get to interview Tom Roach. Tom is a highly respected figure in the marketing world, renowned for his fascinating career, insightful publications, and significant contributions to marketing thought leadership. Tom is unquestionably one of the greats when it comes to effectiveness, he has been the author of a phenomenal amount of effectiveness papers and so certainly knows what good looks like. Today we chat about that, how that journey came about, how he got rejected by most the agencies he ended up working for when he started out, how he was a terrible account person and some of the things he has learnt along the way. We chat about how Tom set about instilling a culture of effectiveness through the agencies he worked at, without doubt leaving a legacy of excellence along the way. Tom talks about bridging the gap between creativity and commerciality, the importance of brand-building in digital platforms, and the aspects of communication strategy. He also shares insights about award-winning marketing case studies he has worked on, such as McDonald's and Sainsbury's, explaining the power of practical strategic planning, creativity, and consistency in achieving marketing goals. And as if that isn’t enough we talk about Toms path to not becoming a choral singer.04:50 The Shift from Account Management to Strategy06:05 The Importance of Effectiveness in Advertising08:55 The Art of Writing Effective Case Studies14:26 The Sainsbury's Case Study: A Deep Dive21:04 The Role of Frameworks in Strategy26:15 Creating a Culture of Effectiveness30:42 The Two Sides of the Coin: Media and Creativity35:39 The Potential of Digital Platforms in Building Brands43:28 The Role of Creativity in Gaining Attention50:26 The Challenge of Convincing Stakeholders about Brand BuildingThanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.comTo contact That’s What I Call MarketingEmail thatswhaticallmarketing@gmail.comInstagram www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingTikTok https://www.tiktok.com/@thatsmarketingYou can listen to all previous episodes www.thatswhaticallmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.

Newly appointed Chief Operating Officer of Dentsu Ian McGrath took time out before starting his new job to reflect on his career to date and his perspective on the world of marketing. Ian has lots of thoughts to share, as you will find out, coming from his years of experience working and running top media agencies in Ireland as well as running global media for the brand Poker Stars for the past two years. During todays conversation we talk about Ians love of spreadsheets, the role agencies have played in his career, how the move client side happened and the experience of being client side. We talk about culture, accountability and autonomy,  the importance of understanding - understanding culture, geography, global and local nuances - understanding things like marketing and business metrics, the role of testing, understanding loyalty and penetration and all the different areas of marketing are so important. And how ultimately how you use all of this information depends, on so many factors. 03:51 The Importance of Understanding Marketing10:18 The Shift from Agency to Consultancy18:11 The Importance of Team Dynamics and Culture28:19 Understanding International Market Dynamics42:35 The Role of Brand Power and Share of Voice in Maintaining Market Share48:40 The Balance Between Global and Local in Marketing54:25 The Return to Full Service in Marketing AgenciesThanks to today's show sponsor The Indie List https://indielist.ie/Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com To contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing TikTok https://www.tiktok.com/@thatsmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.