Season 3 kicks off with the fantastic Dom Dwight of Bettys & Taylors of Harrogate. You may know Bettys and Taylors for their brand Yorkshire Tea and during his 15-year career Dom Dwight has seen Yorkshire Tea reach the number one spot for market share. In 2022, the brand claimed a 33.7% share of market. The ‘Everything’s Done Proper’ platform has been a driving force in the brand’s success since 2017. The long-term campaign continues to resonate with audiences, thanks in part to its use of celebrities such as Sir Patrick Stewart and Sean Bean. Today we talk about Doms path into marketing, a great example of a non linear path, we chat about the building blocks to the campaign and like all things famous it didnt happen overnight but how certain things have accelerated, we talk about the importance of tying the work to commerciality, we talk effectiveness, creating a summer banger, the world of Taylors coffee and the new role Dom is taking on in the business.03:34 Transition from Journalism to Copywriting & Exploring the World of Advertising13:55 Developing Yorkshire Tea's Tone of Voice27:14 The Importance of Enjoyable Advertising32:05 The Commercial Impact of Creative Advertising39:25 The Importance of Consistent Brand Messaging40:07 The Challenges and Successes of Taylor's Coffee Advertising53:33 Doms new role heading up Strategy, Innovation, and DiversificationTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships. Hosted on Acast. See acast.com/privacy for more information.

The never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Mark Nutley and Pat Hamill who were part of the team client and agency side that made this ad join That's What I Call Marketing to talk about creating what has become one of the greatest Christmas Ads of all time. We discuss the development process, challenges encountered, and the enduring success of the ad after its release. The conversation highlights the power of creativity, the critical role of collaboration between agencies and clients, and the essential element of investing time and effort into crafting an impactful advertisement. Some key moments include04:21 The Creative Process and Challenges25:57 The Role of Music in the Ad32:22 The Risk of Leaving Out the Pint39:26 The Importance of Distinctive Assets48:01 The Impact of the Ad Over Time56:22 The Power of Creativity and InvestmentBut there is a tonne more, the power of music, the emergence of the line at the home of the black stuff, sweating the small stuff, investing in brilliance. So enjoy this episode about a story that has never been told. Special mention to the many others involved in the project:Mal Stevenson-Creative DirectorJohn Kelly-VoiceoverNoel Byrne - Head of productionMargo Tracey- ProducerMark Grehan/ Brendan Coyle – Account DirectorGrainne O’Driscoll-Account ManagerPaddy Gibbons-Sound MixApril Redmond - DiageoRonan Byrne - DiageoNiamh Cribbin - DiageoPaul Kelly - DiageoMark Ody - DiageoMichael Ioakimides - DiageoCharles Coase - Diageo Hosted on Acast. See acast.com/privacy for more information.

As we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing marketing podcasters. So today the episode is with Elena Hengel from the Marketing Architects Podcast, Marc Binkley and Vasilis Douros of the Sleeping Barber Podcast. Reflecting on hundreds of hours of interviews and research we sharewhat we thought were some of the big themes in 2023some of our favourite campaigns from the US, Canada and Europe (linked below)we talk about being bearish or bullish on: MMM, B2B creativity, influencer marketing and so much more.we compare and even rank our favourite marketing brainiacs for the past year!Campaigns of the Year:Elena’s:Apple, “Titanium” - https://www.wsj.com/tech/personal-tech/apple-iphone-15-titanium-commercial-yat-kha-d9cd2db3 Salesforce, “AI Sheriff” - https://www.adweek.com/brand-marketing/salesforce-sheriff-matthew-mcconaughey-artificial-intelligence-wild-west/   Conor:Paddy Power: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoiYorkshire Tea Pack yer bags: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoiCommunion Saves: https://www.youtube.com/watch?v=JCJfxC5i588Vassilis:WestJet’s “Holiday Heros” - https://www.youtube.com/watch?v=GkZPyBcevaI =Canadian Tire “ Christmas Firsts” - https://www.publicis.ca/blog/canadian-tire-celebrates-holiday-firsts-Marc’sFixed Rate Pizza - https://marketingawards.strategyonline.ca/winners/winner/2023/?e=154387&u=Advertising&n=Fixed-Rate+Pizza Spotify Wrapped CampaignThis episode was sponsored by The Indie List www.theindielist.ieTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships today. Hosted on Acast. See acast.com/privacy for more information.

Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through the top Christmas ads of 2023, their all time favourites and their marketing highlights of 2023.John Lewis, Amazon, Asda, Morrison's, Yorkshire tea, Bank of Ireland, Co-op, Rockshore, Marks and Spencers, Guinness, Dunne Stores, Charlie's Bar, Hermes, Lego, Waitrose, Tayto, Epic Museum, Irish Independent, Coca Cola and Aldi all get discussed!02:12 Discussion on John Lewis Christmas Ad06:47 Analysis of Amazon's Christmas Ad11:31 Insights on Asda's Christmas Ad19:57 Thoughts on Co-op's Christmas Ad22:35 Review of Kevin the Carrot Ad26:34 Reflections on JD Sports' Christmas Ad28:32 The Story Behind Rockshore Ad35:17 The Role of Music in Ads38:54 Reflecting on Irish Christmas Ads43:26 Reviewing the Year in Marketing and Looking Forward to 2024This episode was recorded in TBWA Dublin by Oranges and Lemons production.This episode was sponsored by The Indie List www.theindielist.ieTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships. Hosted on Acast. See acast.com/privacy for more information.

Karen Martin CEO of BBH London and Dublin joins to talk about how she is continuing to build the legacy at BBH through creativity and kindness. Karen started her marketing career at McConnells in Dublin before heading off to Australia where she worked in renowned agencies BMF and HOST. Karen has been instrumental in steering BBH London to continue to produce groundbreaking work for a diverse range of clients. Karens s commitment to creative excellence and strategic insight has ensured that the agency not only delivers compelling and effective campaigns but also builds strong, enduring relationships. Karen is known for her commitment to diversity and inclusion within the industry. This is a wide ranging discussion that covers client-agency relationships, the importance of great work and effectiveness, curiosity, diversity in the industry, the culture at BBH and the plans for BBH Dublin. We also discuss our shared ambition to turn Ireland into THE creative hotspot by 2027 and making Rita Laugh.00:00 Karen's Journey in the Advertising Industry09:11 The Importance of Curiosity in the Advertising Industry16:48 The Importance of Great Work and Effectiveness in Advertising20:59 The Concept of 'Wall of Work' and its Impact33:12 The Role of Culture and Kindness in the Workplace41:57 The Importance of Diversity in the Advertising Industry48:53 BBH Ireland and making Ireland a creative capitalThis episode was sponsored by The Indie List www.theindielist.ieTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships. Hosted on Acast. See acast.com/privacy for more information.

Today’s episode features Laura Daley and Eimear Fitzmaurice from Folk Wunderman Thompson, a Dublin-based advertising agency. Laura and Eimear join to discuss a recently released report called "Family Fallacy". The report investigates the changing makeup and dynamics of modern families and how this impacts advertising and marketing practices. The report reveals an overrepresentation of 'traditional' family units in advertising, while discussions, data, and personal examples highlight the reality of diverse family structures in Ireland. Advertisers can tap into the largely overlooked 64% non-traditional families by creating engaging narratives that resonate with them. This important conversation casts light on the need to recalibrate brand storytelling and reflect societal changes within advertising spaces in order to unlock new growth opportunities for brands. This episode is in partnership with The Indie List www.indielist.ie00:00 - 02:49 Discussing the Journey of the Report02:49- 04:29 Unpacking the Impact of Stereotypes in Advertising04:29 - 11:09 The Role of Clients in the Conversation11:09 - 23:17 The Impact of Positive Portrayal in Advertising23:17 The Commercial Impact of Positive PortrayalTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

If you listened to radio anywhere in the UK or Ireland in the 90s you heard the dulcet tones of Dusty Rhodes, from Sunshine 101 to Atlantic 252 and onto Irish station 2FM Dusty paved the way and broke listenership records wherever he went. As someone who podcasts in the marketing space I often get asked whether brands should have their own branded podcast. Well like most things in marketing it depends. So to help navigate it all I asked Dusty, who has just finished an in-depth look at branded podcast award winners to talk us through some of his key findings and some of the things you need to consider if you are thinking of jumping in. We cover powerful storytelling, genuine value, consistency, time, engagement, authenticity and perseverance. Thanks to The Indie List for their support of the this episode. www.theindielist.ie00:00 WWE and Dusty's Journey into Podcasting04:33 The Power of Radio and Podcasting06:42 Key Learnings from Working with Brands08:25 Deep Dive into the Five Key Learnings12:53 The Importance of Authenticity and Control in Podcasting14:55 The Role of Podcasting in Marketing Strategy25:22 The Challenges and Solutions in Podcast Promotion27:41 The Logistics of PodcastingYou can find Dusty's award winners series here https://podcasts.apple.com/gb/podcast/award-winners-secrets-of-award-winning-brand-podcasts/id1708023416To contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

Nils Leonard, co-founder of Uncommon Studios, discusses his personal background, the journey into advertising, the importance of surrounding oneself with inspiring people, the challenges and rewards of starting Uncommon Studios, the impact of their work, and the future of the studio.

If you don't know how your brand is doing by measuring it you are working in the dark, only able to know how your marketing works through short term sales, and of course we all know that brand is a longer term investment. The problem has been that brand health tracking hasn't been available to all, it is expensive and hard to justify the investment. Well that is until Tracksuit the beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Tracksuit has come in to the market to help scaling brand marketers have the right conversations with their c-suite on top of funnel metrics. Coming in and creating something that is affordable and more accessible they are disrupting the market for the better. Tracksuit is backed by the likes of James Hurman and Mark Ritson. This isn’t just an episode about brand tracking, it is about the difference it can make to a business. Today we talk abouthow tracksuit came about,the problem it is solving forthe difference it is making,how Connor and Matt are growing their business,how they are managing to maintain their culturehow they stay focussed on what really matters.finally I invite Connor to consider my other podcast idea - keep listening for thatThis episode is in partnership with The Indie List www.theindielist.ieTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

The world of sports sponsorship is fun and complex and often hard to cut through in. So fresh out of the Rugby World Cup I spoke to Sponsorship expert Daragh Persse about the Winners and not so winners (it'll make sense) of the Rugby World Cup. Daragh is founder of The Brand Fans an Independent Sponsorship Intelligence agency started 12 years ago. Daragh ran global sponsorships for Vodafone and helps lots of brands with their sponsorship decisions, so is well placed to help review the sponsorship of the world cup. Today we chat about:Understanding the Role of Sponsorship in MarketingAnalysis of Sponsorship Impact of Societe Generale, Land Rover, Emirates, Asahi, Capgemini and MasterCardDiscussion on Irish Rugby Team SponsorsAnd some insights and thoughts for you as you think about your sponsorshipA great episode with someone who knows a tonne about this space, who is commericaly astute, understands lots about marketing and is sound! Thanks to the Indie List for sponsoring this show www.theindielist.ieTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.