That's What I Call Marketing S3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis Douros
The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy!
00:00 - Introduction
01:19 - Convince Your C-Suite: The Real Impact of Creativity
07:30 - The Evolution and Challenges of the CMO Role
11:47 - The Creative Brief
11:50 - Data-Driven Marketing: A Double-Edged Sword
17:50 - NEW SEGMENT - This or That!
18:45 - Campaign Pre-testing
26:13 - Does Creative Inform Media, or Media Inform Creative
33:03 - Differentiation vs. Distinctiveness
Get in touch with the hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Conor Byrne:https://www.linkedin.com/in/conorbyrne/
Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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