The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy!

00:00 - Introduction

01:19 - Convince Your C-Suite: The Real Impact of Creativity

07:30 - The Evolution and Challenges of the CMO Role

11:47 - The Creative Brief

11:50 - Data-Driven Marketing: A Double-Edged Sword

17:50 - NEW SEGMENT - This or That!

18:45 - Campaign Pre-testing

26:13 - Does Creative Inform Media, or Media Inform Creative

33:03 - Differentiation vs. Distinctiveness

Get in touch with the hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Conor Byrne:https://www.linkedin.com/in/conorbyrne/

Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/

Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency 

Get in touch about sponsorship or content partnerships, email 

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