Top of the Marketing Charts - May 2024

Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new ad which leans into their quirky heritage to McDonald's mental health initiative, and Bumble's controversial campaign, we cover it all. We also discuss the evolving role of AI in marketing, retail media trends, and Google's latest AI-driven search enhancements. Plus, tune in for a special segment on pre-testing, improving sales-marketing relationships and insights from top CMOs. Don't miss out on this comprehensive roundup of the marketing world's leading stories!

00:24 Debate on Pretesting in Marketing

04:09 Professor Galloway's Insights

05:55 Tango's New Campaign

06:45 State of Sales and Marketing Relationship

09:21 Apple's Controversial Ad

10:31 McDonald's Mental Health Campaign

11:49 Bumble's Ad Campaign Backlash

13:32 Tesco's Retail Media Expansion

15:19 Google's AI-Powered Search Changes

16:00 Expressway's Entertaining Ad

16:39 Scarlett Johansson vs. OpenAI

18:05 Innocent's CMO Role Change

19:17 Keelings' Fun Advertising

20:48 Monzo's New Campaign

21:45 Canva's Product Launch Rap

23:06 Kerry Foods' Dairy and Oat Fusion

23:41 OpenAI's AI Safety Concerns

24:44 Boots' Summer Campaign

25:25 Political Marketing with Barry Andrews

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