Today I am joined by Tom Ollerton founder of Automated Creative who use AI driven creative and social insight to optimise ad performance and tell brands why their ads work. Tom joins today to talk about the new whitepaper he has out, called "Compounding Creative: an urgent Q4 wake up call" that has been developed in partnership with the World Federation of Advertisers that shows how Q4 digital campaigns are leaving significant media value on the table and provides some actions you can take today. Today's episode is in partnership with The Indie List www.theindielist.ieTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

To mark our 50th episode we travel to Saudi Arabia to meet Aamir Allibhoy who is CMO of Tim Hortons Middle East. Aamir spent over 20 years agency side with BBDO working with global clients helping them establish their brands in the region before moving client side to help establish and grow the brilliant Canadian brand Tim Hortons across the middle east. This is a fascinating discussion as we delve into how global brands approached new market entry and how that had to change, how things have changed in the region, the positive impact that is having on the marketing industry, we talk about the importance of understanding local culture, the role of strategic planning, the move to client side, the role of a marketer in product and innovation and owning the customer insights. Don’t forget to subscribe to That’s What I Call Marketing wherever you are listening and if we can help you with your growth through marketing visit www.thatswhaticallmarketing.com and see how we can help. This episode is brought to you in partnership with The Indie List www.theindielist.ieTo contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

Rachel Fairley an international marketing leader and brand strategist who specialises in revitalising brands to drive growth. Whether consulting with Siemens, EY and KLM, or working in-house at the likes of Sage, Oracle or currently HPE Rachel has delivered countless strategies over a 25 year marketing career. In 2021 was recognised as one of the top 100 global B2B marketing leaders in technology. This episode is a deep dive into the world of brand in a B2B world.We discuss what that actually means,The role of data in brand repositioning,Walking the halls,C-Suite buy in,Recognising the conditions for success,The customer, the experience they have,no one gives a damn about your brand,And I try convince Rachel to write a book.Oh and we don't talk about advertising onceIf you love brand but think it is a dirty word and not for the B2B world….you need to listen to this episode.Thanks to The Indie List for their support of this show visit www.indielist.ie to find the marketing expert you need.To contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

Richard Carr heads up Accenture Song in Ireland and we met in their offices in Smithfield Dublin to talk about the things Richard is seeing in his new role. We touch a bit on the offering of Accenture Song, but move quickly into the challenges and opportunities for companies today. We discussWhy most CEOs think their business will not exist in 10 years The startling pace of technologyHelping clients remain relevantThe power of the CTO and CMO working togetherBringing the right people together to solve problemsThe world of work nowBringing more diversity of perspective and thinkingBeing ambitious - as an industry and nation Hosted on Acast. See acast.com/privacy for more information.

This is a LIVE episode recorded at HubSpot House, Dublin. Paul Dervan joined this live show to reflect on his tenure as CMO of the National Lottery in Ireland and talk about his plans for his new role at Miro. If you don't know Paul, he is Ireland's top marketer, officially being awarded Marketer of the Year in 2022. It would be fair to say that this was a long held view of Paul before this accolade. Paul has built a remarkable career leading brands at O2, Telefonica, Full Tilt, Indeed before becoming CMO of the National Lottery. Paul is also author of the brutally honest best selling book Run With Foxes, Making Better Marketing Decisions. This episode covers so much from the opportunities and challenges Paul faced when he joined the lottery, his views on team, culture and getting to great work. Thanks to HubSpot for StartUps for supporting this live show. Hosted on Acast. See acast.com/privacy for more information.

This is a LIVE episode recorded at HubSpot House in Dublin. This episode is with Caroline Donnellan, Director of Brand and Marketing of Sky Ireland. Caroline has led the team at Sky to become Marketing team of the year, has spearheaded the award winning sponsorship of the National Football Team at the World Cup in 2023 and along the way changed how Sky is marketed in Ireland. Caroline shares wonderful insights into how she approached building a team that is so successful and has fun. A wonderful episode with one of Ireland's top marketers. Thanks to HubSpot for StartUps for hosting Hosted on Acast. See acast.com/privacy for more information.

Design is everywhere, but we interact with it so seamlessly we forget. Image Now was founded 30 years ago and Dave Torpey and Darrell Kavanagh have spent that time designing for some of the biggest companies in the world Riverdance, U2's Popmart, AIB, MTV Networks Europe, Virgin Music UK and many more. Today we discuss the world of design and how companies interact with it. Dave and Darrell share some stories from their 30 years in design, some lessons they have learnt and importantly share views on where companies get it wrong and where marketers get it wrong. They pull no punches in this episode Hosted on Acast. See acast.com/privacy for more information.

Learn about the role of a fractional CMO, the differences between fractional CMOs and marketing consultants, and the rise of fractional CMOs. Discover strategies for managing culture and building trust, building authentic relationships, and effective time management for entrepreneurs. Hear about the experiences and considerations of being a fractional CMO, including working with a pet transportation service.

In defence of distinctiveness Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant & Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold. This episode is all about distinctiveness, What we mean when we say distinctive assetsThe value of distinctive assetsHow to measure that valueWhy you need to care about itWhy a brand director needs to leave a legacy of distinctiveness Where to start with it allWhere differentiation fits into the whole picture Enjoy this episode with Cathal Gillen, To contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos, discusses the dynamic nature of brands and the power of brand equity, the role of DTC consumption, and the importance of balancing performance marketing with brand strategy. He also explores the loneliness of consumption and the power of meaningful brands.