That's What I Call Marketing S3 Ep11: Unlocking Marketing with Empathy & Experimentation with Jessica Gilmartin
Chief Revenue Officer of Calendly,Jessica Gilmartin, is today's guest on That's What I Call Marketing. Today we cover so much in a fascinating and fun conversation that is a great insight for not just marketers but for sales people too. We discuss the ways Jessica found support and mentorship on her pretty unconventional career journey, we talk about the importance of finding passion, maintaining intellectual curiosity, and the constant evolution of marketing as a discipline. We go deep on the topic of international marketing, highlighting the necessity of understanding how to cut through the noise, understand what really matters and where and when to get really local, something that Diplomat Agency has been set up to support scaling companies with. Jessica is a leader that oozes empathy and we talk about her approach to creating a supportive culture as a leader, being a thoughtful leader and not having all the answers. We cover product led growth, insights into how to best align sales and marketing and practical advice for any salespeople out there trying to target CMO’s you are probably getting it all wrong.
And we uncover something that we can’t tell Jessicas boss.
00:00 Celebrating International Women's Day and Mentorship
03:05 Embracing Curiosity and Lifelong Learning in Marketing
04:50 Navigating the Complexities of International Marketing
16:54 Creating a Culture of Honesty and Empathy in Leadership
23:10 Transitioning to Chief Revenue Officer: Integrating Sales and Marketing
29:04 Exploring Calendly's Marketing Strategies and Growth
34:32 Fostering a Culture of Innovation and Customer Focus
38:13 Embracing Change and Experimentation in Marketing
41:46 The Importance of Psychological Safety and Learning from Failures
44:10 Empowering Teams
51:07 Balancing Work and Personal Life
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Get in touch about sponsorship or content partnerships, email thatswhaticallmarketing@gmail.com
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