That's What I Call Marketing

The Cannes Lions Festival of Creativity started today with a full day of events in the Palais and across the rest of Cannes, every beach, coffee shop, hotel and villa was host to multiple events. It is hard to keep up with everything that is going on so this daily round up aims to capture some of the big themes and topics from across all the content.Topics range from the restructuring of marketing teams by Colgate's CMO, partnerships between major retail media networks and tech giants, discussions on 'Jobs to be Done' philosophy and again the role of AI in marketing. We also discuss the Lifelong Learning Session that featured Dr. Marcus Collins, Karen Nelson-Field PhD & James Hurman and some of the topics discussed during that session. And of course awards were announced today and there was a notable win for Publicis Dublin, THINKHOUSE and Heinken with Pub Museum achieving a Gold Lions. To cover it all I am joined by Colin Lewis, David Tiltman  SVP of content at WARC and Yakira Young Content Manager at AdMonsters gave us her perspective from day one of the festival. Stay tuned to That's What I Call Marketing all week for updates:🌐 Website: www.thatswhaticallmarketing.com Hosted on Acast. See acast.com/privacy for more information.

The Cannes Lions Festival 2024 is yet to start so today's round up is a preview of what is to come at the festival this year. In this episode I am joined by Colin Lewis who will be a speaker at this years festival and will join me on these daily updates. I am also joined by CarineJean-JeanVP Brand & Communications of RTL ad alliance. RTL are at the festival for the first time and are the only "legacy" media with a presence on the beach, and they have some line up. Tune in all week for updates and news live from the festival.Thanks to Freedman International for their support of the Cannes Sessions. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode Two of this 3 part series, host Conor Byrne meets Claire O’Grady, Micheal Brennan and Aidan McLaughlin.The episode delves into the shift from traditional PR to a more integrated approach with the guests discussing how agencies are collaborating more closely with clients and how understanding client businesses deeply is a key factors in achieving better creative outcomes. The conversation moves to the importance of creativity within constraints and how structured processes can actually foster more innovative ideas. The role of creativity in unexpected areas, like search, is explored with great examples from the guests on how to think creatively across all elements of a campaign - down to search. The episode covers strategies for navigating the attention economy, focusing on capturing and retaining consumer attention in a fragmented media landscape. The guests share examples of successful reactive campaigns and the role of digital PR in modern marketing. They emphasise the need for businesses to stay attuned to cultural shifts and be prepared to act quickly and authentically.00:27 Series Introduction: Building a Legacy01:04 Meet the Guests: Claire, Aidan, and Michal02:40 Evolving Roles in Marketing and Communications07:22 The Importance of Relationships and Collaboration14:46 Creativity and Constraints16:27 The Role of Search in Creativity22:13 Curiosity and Bravery in Marketing24:31 Campaign Success and Creative Effectiveness26:36 Client-Agency Relationships and Information Sharing28:17 Fostering Creativity and Team Collaboration30:51 Handling Feedback and Criticism in Creative Work32:31 Rapid Response and Embracing Culture in PR40:34 The Role of Technology in Enhancing Creativity47:36 Concluding Thoughts and Book RecommendationMeet the Guests:Claire Grady: With over 18 years of experience delivering award-winning campaigns for brands like BT, Pampers, and Eddie Rockets, Ciara is the Director of Creativity and Strategy at Legacy Communications.Aidan McLaughlin: Aidan brings a wealth of knowledge from both agency and client-side roles, focusing on storytelling and large-scale cross-platform communications.Micheal Brennan: The Head of Search at Legacy Communications, Micheal sheds light on the surprising role of search in creativity.Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaignshttps://www.thatswhaticallmarketing.com/https://legacycommunications.com/ Hosted on Acast. See acast.com/privacy for more information.

The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy! 00:00 - Introduction01:19 - Convince Your C-Suite: The Real Impact of Creativity07:30 - The Evolution and Challenges of the CMO Role11:47 - The Creative Brief11:50 - Data-Driven Marketing: A Double-Edged Sword17:50 - NEW SEGMENT - This or That!18:45 - Campaign Pre-testing26:13 - Does Creative Inform Media, or Media Inform Creative33:03 - Differentiation vs. DistinctivenessGet in touch with the hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Conor Byrne:https://www.linkedin.com/in/conorbyrne/Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here  Hosted on Acast. See acast.com/privacy for more information.

Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new ad which leans into their quirky heritage to McDonald's mental health initiative, and Bumble's controversial campaign, we cover it all. We also discuss the evolving role of AI in marketing, retail media trends, and Google's latest AI-driven search enhancements. Plus, tune in for a special segment on pre-testing, improving sales-marketing relationships and insights from top CMOs. Don't miss out on this comprehensive roundup of the marketing world's leading stories!00:24 Debate on Pretesting in Marketing04:09 Professor Galloway's Insights05:55 Tango's New Campaign06:45 State of Sales and Marketing Relationship09:21 Apple's Controversial Ad10:31 McDonald's Mental Health Campaign11:49 Bumble's Ad Campaign Backlash13:32 Tesco's Retail Media Expansion15:19 Google's AI-Powered Search Changes16:00 Expressway's Entertaining Ad16:39 Scarlett Johansson vs. OpenAI18:05 Innocent's CMO Role Change19:17 Keelings' Fun Advertising20:48 Monzo's New Campaign21:45 Canva's Product Launch Rap23:06 Kerry Foods' Dairy and Oat Fusion23:41 OpenAI's AI Safety Concerns24:44 Boots' Summer Campaign25:25 Political Marketing with Barry AndrewsRead the article on https://www.thatswhaticallmarketing.com/blog Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode One of this 3 part series, host Conor Byrne sits down with Bernard Brogan and Kevin Moore, of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry.Bernard Brogan, a Dublin football legend with a background in accountancy and business management, and Kevin Moore, a seasoned PR professional with a history in high-profile campaigns, bring their unique perspectives and experiences to the table. Together, they discuss the importance of storytelling, creativity, and strategic thinking in building and maintaining a successful agency.Starting with the origin story of Legacy Communications, Bernard and Kevin recount their early days of working without wages, setting up a small office, and the challenges they faced. They highlight key moments and client wins that propelled their agency forward, including securing significant partnerships with AIG, Volkswagen, and Littlewoods Ireland. The conversation delves into the operational challenges of running a fast-growing agency, the importance of culture and values, focusing on the core principles: Be Brave, Be Sound, and Be Curious. .As they look to the future, Bernard and Kevin share their plans for international expansion and the strategic moves they're making to stay ahead in the digital age. Join us for this inspiring episode filled with personal anecdotes, professional insights, and practical advice for anyone interested in the dynamic world of communications and marketing. Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaigns.01:01 Meet the Guests: Bernard Brogan and Kevin Moore04:36 The Origin Story of Legacy Communications08:03 The Journey of Building Legacy Communications15:04 Key Moments and Client Wins for Legacy Communications20:14 Learning from Mistakes and Growing the Business26:47 The Importance of Relationships in Business Success27:59 Mastering Client Relationships and Scaling Challenges29:21 Strategic Planning and Growth Amidst Uncertainty32:19 Embracing Digital Transformation and SEO Integration38:39 Cultivating a Strong Agency Culture and Values43:41 Innovative Approaches to Client Success and Agency Growth47:22 Looking Ahead: International Expansion and Leveraging Technology53:49 Reflecting on the Journey and Lessons Learned56:01 Building a Legacy Through People and PartnershipsVisit https://legacycommunications.com/Visit https://www.thatswhaticallmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.

Peter Field said “Any brand with ambitions beyond its budget needs to see this”. He was referring to Bountiful Cows IPA data fueled study which analysed 256 ad campaigns, examining them for Relative Advantage. I tracked down Adam Foley, CEO of Bountiful Cow to ask him more about the analysis and the findings. The research argues that relative advantage campaigns are 15% more likely to show at least one very large brand effect. They are also 60% more likely to have a very large effect on awareness, 22% more likely on differentiation suggesting a longer-term benefit to the brand and the business. As Adam himself has said “When you can’t outspend your competition, you have to out-think them. You’ll never win by doing the same thing with less money; it’s about seizing opportunities that competitors overlook or neglect.” This episode delves into the report with great real life examples of brands that are using these principles of relative advantage. This is episode covers the importance of challenger brands, how a diverse and non-traditional approach to marketing and audience engagement can result in significant company growth and brand awareness, distinctiveness in a saturated market, leveraging social currency, and the critical role of measuring campaign effectiveness. 03:38The Power of Regional Press05:48 Embracing Challenger Brands07:42 The Philosophy of Challenger Brands16:35 The Relative Advantage Framework: A Deep Dive24:42 Exploring the Seven Principles of Challenger Brand Success44:24 The Future of Challenger BrandsThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here www.thatswhaticallmarketing.com Hosted on Acast. See acast.com/privacy for more information.

In the 2nd part of the series Inclusion in Action I am joined by guests Dr. Camille White, Chloe Davies, and Anike Mlemchukwu shared their unique perspectives on navigating careers as black women, tackling systematic racism, and advocating for mental health and special needs within their industries. Dr. White, CEO of Inspire to Evolve, shares her journey from medicine to tech, focusing on empowering individuals for better health and career satisfaction. Chloe Davies, founder of 'It Takes a Village', emphasises the importance of addressing black mental health and using her platform for advocacy and change. Anika highlighted her commitment to supporting children with special needs, founding Lapapoe to provide resources for these families. The discussion touches upon the challenges black women face in various spaces, the importance of representation, and the role allies play in fostering diversity, equity, and inclusion. Again the need for action, for more inclusive practices and meaningful change comes through05:30 The Importance of Representation and Overcoming Racism09:50 Advocacy and Breaking Stereotypes19:17 Creating Change: The Role of Leadership and Community in Diversity24:04 Trailblazing in the Corporate World24:44 The Power of Representation and Diversity27:45 Comparing Racial Experiences: US vs. UK35:45 The Struggle for Equity in the Workplace41:40 The Role of Data in Achieving Pay Equity46:11 Final Thoughts on Legacy and EmpowermentThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

Traditional (or established) media is having somewhat of a resurgence, the pendulum is certainly swinging to a more balanced view. We have the likes of Nils Leonard celebrating the power of OOH, Mark Ritson telling us that if we allocate 11% of our marketing budget to radio advertising, the entire campaign’s effectiveness will double and Peter Field releasing Why TV is at the heart of effectiveness and NeuroInsight showing that a 30-second cinema ad had 1.75 times more chance of having its “intended impact” on memory and engagement than a 30-second TV ad. So it was time for That’s What I Call Marketing to sit down with leading industry bodies to get their take on the landscape, the challenges and opportunities faced by traditional media, innovative research studies, and the importance of measurement and effectiveness in advertising. Featuring insights from Jill McGrath of TAM Ireland, Aoibhinn Lennon from the Outdoor Media Association, Cassie Joyce of Pearl and Dean Ireland, and Ciarán Cunningham of Radio Centre Ireland, the discussion delves into how traditional media channels are adapting to digital transformations and the perceived effectiveness of digital vs. traditional advertising. The episode also highlights the need for marketers to be curious, challenge assumptions, and consider a balanced media mix to achieve brand success. Recorded at Poddle Audio00:44 Diving Into the Media Landscape: Challenges and Opportunities01:12 Expert Insights on Traditional Media's Evolution02:59 The Digital Shift: Analysing the Impact on Advertising Spend05:13 Reassessing Media Strategies: A Shift Back to Broadcast?06:52 Breaking Down Misconceptions in Media Planning11:05 The Importance of Diverse Media in Campaigns12:59 Measuring Success Beyond Digital Metrics24:11 Revisiting Event-Based Media and Consumer Engagement27:02 Addressing the Digital Focus in Media Planning and Buying29:51 The Sonic Boom of Audio Media30:06 Marketing Challenges and Strategies36:06 Innovations in Media: A Closer Look38:21 The Future of Media Measurement and Creativity52:10 Busting Myths and Setting New GoalsThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Thanks to Dee Reddy at Poddle Audio for hosting this episodeGet in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here  Hosted on Acast. See acast.com/privacy for more information.

Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards, marketing to Gen Z, a look at what happened with Sky Ireland's streaming service ad, insights into the CMO-CFO relationship via the On Strategy Showcase podcast, Terrence Riley's return to Crocs, the unusual Pringles and Crocs collaboration, Dove's self-esteem project confronting AI-generated beauty standards, the launch of Cruzcampo beer in the UK by Lucky Generals, the Indie List’s embrace of AI in marketing, a mention of a wonky Waitrose billboard misunderstanding and a preview of upcoming guests and an invitation for partnerships for the next year's Cannes festival.00:22 Weetabix's Branding Challenge and Campaign Insights02:12 Celebrating Burger King's 70th with Flame-Grilled Ads02:38 Cairn Homes and the Community Games Sponsorship03:35 McDonald's Innovative Smelling Billboard Campaign05:29 The Wild Atlantic Way: A Tourism Marketing Success07:18 The Rise of Fake Billboards and Creative Debates08:50 Marketing to Gen Z sigh09:39 Sky Ireland's Streaming Ad10:49 Exploring the CMO and CFO Relationship with Heineken USA11:52 Terrence Riley's Return to Crocs12:52 Innovative Campaigns and AI in Marketing15:23 Waitrose's Creative Pricing Campaign16:19 April's Guest Highlights on 'That's What I Call Marketing'16:57 Looking Ahead: Cannes 2024 and Future CollaborationsListen, Learn Lead with That’s What I Call MarketingThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.