That's What I Call Marketing

Mary Kyriakidi, a global thought leader at Kantar, discusses the important themes of pricing and budget pressure in the publication 'Modern Marketing Dilemmas'. Topics include the link between pricing and profitability, framing a brand in a meaningful way, and the meaningful different framework for demonstrating value.

Peter Field discusses 10 years of the Long and Short Of It. Peter is known as one of the two Godfathers of Effectiveness - along with Les Binet. And that comes down to the work they have done over the past ten years+ to push for more effective marketing through evidence from the IPA database. Peter and Les authored the influential Long and Short of It Balancing Short and Long-Term Marketing Strategies. And Peter joins me today to mark the 10th anniversary of that publication. We talk aboutwhat led to the writing of the book,the context of when it was written,some misconceptions and frustrationssome things that are holding firm 10 years on.This is a wonderful episode with someone who has truly re-shaped marketing for the better. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

This episode was recorded live at the European Sponsorship Association event. Speaking to Aidan McLaughlin Director of ESG Brand at Indeed. This conversation covers how Indeed approaches sponsorships covering:Rising VoicesTeam Ireland OlympicsEintracht FrankfurtFind all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

Rita Kirwan is Marketing Director at Aldi, and let’s face it a bit of Irish Marketing Royalty. The title of this episode says it all, Rita just loves what she does and she is exceptional at it. Rita has worked at Pernod Ricard, Largo Foods (home to the brilliant Tayto), O2 Telefonica and now at Aldi. With such diverse experience Rita has a truly unique perspective on marketing,Today we talk about Big budgets and small budgets, Growing unknown brands in the US, The pressure cooker that is retail marketing, Managing through acquisitions and mergersFiguring it out, when you don’t know the answer, Asking questions, Taking risks and big bets, Turning a crisp character into a national icon,Having skin in the game, Backing yourself,Sweating all your assets - but bringing them together, Customers, customers, customers, The qualities of a leader. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

Maddy Cooper is Founder and CEO of Sustainability Marketing agency Flourish. With over 20 years of agency experience Maddy has designed sustainability marketing transformation programmes for clients including Nike, Allianz, and Barilla. She has completed the Cambridge University Towards Net Zero Course and is an Assessor for the Cambridge University Sustainable Marketing, Media and Creative course. So when I needed to find out more about this topic there was only one place to go. This episode covers:*Sustainability marketing, what it actually means,*The commercial benefits of sustainable businesses*The challenges organisations face when trying to think about sustainability marketing,*Why not communicating it properly - greenhushing - is dangerous*How should CMOs and marketers react to the topic of sustainability*How do you become a Sustainable MarketerFind all previous episodes on www.thatswhaticallmarketing.com, or follow us on Instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

Author and Associate Creative Director, Dr Draper, joins the podcast to talk about healthcare marketing, making better decisions, and the importance of marketing fundamentals. They also discuss the challenges of transitioning from medicine to advertising and the potential threat of AI to jobs in the creative industry. Additionally, they explore their new satirical book on marketing practices and express their love for creative marketing and copywriting.

Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to cash flows and brings an “outside-in” approach to marketing, looking to apply mental models from other disciplines to marketing.Today we chat about Jons path to LinkedIn and some important topics for all marketers to think about *Some important rules of marketing*Brands are built over time, build your case over time* The importance of reach*How smaller B2B brands can apply the theory*People dont buy from clowns, except they do*The importance of understanding marketing history*The missing dimension of time*Are we in an echochamber of agreementFind all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

Speaking to me from Brooklyn in New York I am joined by VP of marketing at WizeHire Carmen Bryant. Carmen is an international speaker and strategic business leader with more than 20 years of marketing, research, and thought leadership experience. Her unique expertise helps her translate insights and cultural shifts into compelling stories that motivate action. This episode covers: *The power of customer insights*Understanding that there is difference between a job being done and a job being done well. *The importance of outsourcing for fresh perspective *How being prepared is so key when you are a communicator *The Crown Act which aims to provide protection against discrimination based on race-based hairstyles Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

James Hurman is author of the Case for Creativity, the Creative Effectiveness Code and Future Demand. James is an award-winning planning director, 2013 named the world’s #1 strategic planner. In 2014 James founded Previously Unavailable where he uses insightful strategic thinking to create products and brands that become sustainably successful. In this episode James talks about the importance of asking really interesting questions, digging into insights to create new brands and products, understanding and sensing timing as it relates to cultural moments, grappling with AI tools, making the Case for Creativity and why award winning work actually matters and the importance for start ups, VCs and boards to think about brand building to create Future Demand and so much more. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023 yet it remains a complex area with many marketing leaders trying to figure out where it sits and how to measure it properly. Vanessa Sawyer founder of the agency Get Stuff Done is todays guest, Vanessas’s agency is set up to amplify multicultural voices through influencer marketing and beyond. Vanessa has appeared on BBC News and Channel 5, a judge for the annual Blogosphere Awards, and she is a regular speaker on all things influencer business. This episode covers the role creators play in the lives of those that follow them, what brands make sense for creators to work with and how chasing the money just doesn’t really work. Vanessa has some wonderful advice for creators who are starting out and we get into some real life examples of work her clients like Lavena Back, Flavia Benko and Ashleigh Louise are doing. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.