If you don't know how your brand is doing by measuring it you are working in the dark, only able to know how your marketing works through short term sales, and of course we all know that brand is a longer term investment. The problem has been that brand health tracking hasn't been available to all, it is expensive and hard to justify the investment. Well that is until Tracksuit the beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Tracksuit has come in to the market to help scaling brand marketers have the right conversations with their c-suite on top of funnel metrics. Coming in and creating something that is affordable and more accessible they are disrupting the market for the better. Tracksuit is backed by the likes of James Hurman and Mark Ritson. This isn’t just an episode about brand tracking, it is about the difference it can make to a business. Today we talk about

how tracksuit came about,
the problem it is solving for
the difference it is making,
how Connor and Matt are growing their business,
how they are managing to maintain their culture
how they stay focussed on what really matters.
finally I invite Connor to consider my other podcast idea - keep listening for that

This episode is in partnership with The Indie List www.theindielist.ie

To contact That’s What I Call Marketing

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S2 Ep32: Brand Health For Everyone, with Connor Archbold