The world of sports sponsorship is fun and complex and often hard to cut through in. So fresh out of the Rugby World Cup I spoke to Sponsorship expert Daragh Persse about the Winners and not so winners (it'll make sense) of the Rugby World Cup. Daragh is founder of The Brand Fans an Independent Sponsorship Intelligence agency started 12 years ago. Daragh ran global sponsorships for Vodafone and helps lots of brands with their sponsorship decisions, so is well placed to help review the sponsorship of the world cup. Today we chat about:

• Understanding the Role of Sponsorship in Marketing
• Analysis of Sponsorship Impact of Societe Generale, Land Rover, Emirates, Asahi, Capgemini and MasterCard
• Discussion on Irish Rugby Team Sponsors
• And some insights and thoughts for you as you think about your sponsorship

A great episode with someone who knows a tonne about this space, who is commericaly astute, understands lots about marketing and is sound! Thanks to the Indie List for sponsoring this show www.theindielist.ie

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