That's What I Call Marketing S2 Ep29: The Culture of Marketing, with Aamir Allibhoy
To mark our 50th episode we travel to Saudi Arabia to meet Aamir Allibhoy who is CMO of Tim Hortons Middle East. Aamir spent over 20 years agency side with BBDO working with global clients helping them establish their brands in the region before moving client side to help establish and grow the brilliant Canadian brand Tim Hortons across the middle east. This is a fascinating discussion as we delve into how global brands approached new market entry and how that had to change, how things have changed in the region, the positive impact that is having on the marketing industry, we talk about the importance of understanding local culture, the role of strategic planning, the move to client side, the role of a marketer in product and innovation and owning the customer insights. Don’t forget to subscribe to That’s What I Call Marketing wherever you are listening and if we can help you with your growth through marketing visit www.thatswhaticallmarketing.com and see how we can help. This episode is brought to you in partnership with The Indie List www.theindielist.ie
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