Speaking to me from Brooklyn in New York I am joined by VP of marketing at WizeHire Carmen Bryant. Carmen is an international speaker and strategic business leader with more than 20 years of marketing, research, and thought leadership experience. Her unique expertise helps her translate insights and cultural shifts into compelling stories that motivate action. This episode covers: *The power of customer insights*Understanding that there is difference between a job being done and a job being done well. *The importance of outsourcing for fresh perspective *How being prepared is so key when you are a communicator *The Crown Act which aims to provide protection against discrimination based on race-based hairstyles Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

James Hurman is author of the Case for Creativity, the Creative Effectiveness Code and Future Demand. James is an award-winning planning director, 2013 named the world’s #1 strategic planner. In 2014 James founded Previously Unavailable where he uses insightful strategic thinking to create products and brands that become sustainably successful. In this episode James talks about the importance of asking really interesting questions, digging into insights to create new brands and products, understanding and sensing timing as it relates to cultural moments, grappling with AI tools, making the Case for Creativity and why award winning work actually matters and the importance for start ups, VCs and boards to think about brand building to create Future Demand and so much more. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023 yet it remains a complex area with many marketing leaders trying to figure out where it sits and how to measure it properly. Vanessa Sawyer founder of the agency Get Stuff Done is todays guest, Vanessas’s agency is set up to amplify multicultural voices through influencer marketing and beyond. Vanessa has appeared on BBC News and Channel 5, a judge for the annual Blogosphere Awards, and she is a regular speaker on all things influencer business. This episode covers the role creators play in the lives of those that follow them, what brands make sense for creators to work with and how chasing the money just doesn’t really work. Vanessa has some wonderful advice for creators who are starting out and we get into some real life examples of work her clients like Lavena Back, Flavia Benko and Ashleigh Louise are doing. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regarded creative agencies. In 2021, Campaign named Andy the top brand strategist in the UK, for the 3rd time in a row and he has won 24 IPA Effectiveness Awards. Andy is also author of the best selling book Go Luck Yourself.  Andy discusses working on campaigns including Hovis's 'Go On Lad', Paddy Power's homophobia-fighting Rainbow Laces and sipping Yorkshire Tea with Sean Bean. In this episode, you will also hear Andy talk about his passion for extreme simplicity, the concept of commercial creativity, how smaller budgets can force you to be more creative and how he practices being lucky every day. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on www.thatswhaticallmarketing.com, twitter @thats_marketing insta @thatswhaticallmarketing  Hosted on Acast. See acast.com/privacy for more information.

Debbie Millman, host of the hugely successful podcast Design Matters, joins Conor in this episode. Debbie discusses her not-so-straightforward path to becoming one of the most talented and well-regarded designers, as well as her passion for using branding not always to make money, but to create positive change in the world. She talks about why people shouldn't be afraid to be creative, yearning to be better and her seventh book, Why Design Matters: Conversations With The World's Most Creative People. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted on Acast. See acast.com/privacy for more information.

With Colin Lewis, Marketing Week Columnist, speaker and consultant with over 25 years hands-on international experience in the UK, Australia, New Zealand, Hong Kong, China, Indonesia, New Zealand, Egypt and Japan.Colin has worked with blue-chip and NASDAQ listed travel, tech, sports and telco brands globally including UK Superbrands 118118, Thomas Cook, airlines such as bmi-British Midland, Stobart Air and CityJet. He has also worked for VC funded eCommerce startups and NASDAQ quoted tech brands. This episode delves into how to navigate your marketing career, something that is on everyones mind maybe now more so than ever, Colin talks about how marketers need to think about their unique ability and think about the things, which at their very core they are naturally good at and how to discover them and lean into them more. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing or visit www.thatswhaticallmarketing.com Hosted on Acast. See acast.com/privacy for more information.

The multi-million dollar, star-spangled Superbowl ads are the focus of this special podcast episode. Conor discusses this year's heavy-hitters with people who watched the SuperBowl live in America, with their families and friends. In this episode, you will hear from Jessica Roubadeaux, Chief Strategy Officer for Lucky Generals Cliff Skeete Global ECD for Vistaprint and Russell Lambrecht is Global ECD for Indeed. These amazing advertising minds took time out to share their perspective on the ads we saw during Superbowl, their views live on the day as well as their reflections spending time taking them in. And yes this is an audience of ad experts and they fully admit they consume the ads differently to how others may, but thats is what makes this such a wonderful episode. Hosted on Acast. See acast.com/privacy for more information.

Prof. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Today we cover some of the key concepts in Jennis first two books and dig into her new book Better Brand Health, understanding how it came about (its been a long time in the making) and what some of the key themes in it - its all about making sure we measure the right things in the right way. If you want to know about Better Brand Health this is the episode for you. You can order Jennis new book at www.jenniromaniuk.com. Hosted on Acast. See acast.com/privacy for more information.

With Judy Nam, Vice President of Small Business Marketing at Indeed, Judy shares why she is so passionate about helping small businesses to be successful and provides great insights for small businesses who are navigating how to apply marketing concepts to their business, often the advice they hear is hard to apply, Judy breaks it down so it is truly applicable to small business owners. Judy talks about how she manages and builds out teams and Judy provides great advice on how to move things forward when complexity arises. She also explains why she thinks marketers are going to be fundamental to growth during more challenging economic times. If you want to get in touch, email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted on Acast. See acast.com/privacy for more information.

With Thomas Barta. The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader Thomas Barta join me. For his book Thomas carried out the world’s largest study - involving over 68,000 assessments – on what makes for a successful change leader. Before writing his book Thomas had a marketing leadership role at Kimberly-Clark (Kleenex) before becoming a partner of McKinsey. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority. Thomas has given hundreds of change keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week and is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society. Today we chat about Thomas’s path into marketing, how being good at marketing is only part of the job we have as marketers, what are the tools we need to manage in this world and to be effective, how to get ideas through an organisation and the importance of operating in the value creation zone. Hosted on Acast. See acast.com/privacy for more information.