That's What I Call Marketing

Richard Carr heads up Accenture Song in Ireland and we met in their offices in Smithfield Dublin to talk about the things Richard is seeing in his new role. We touch a bit on the offering of Accenture Song, but move quickly into the challenges and opportunities for companies today. We discussWhy most CEOs think their business will not exist in 10 years The startling pace of technologyHelping clients remain relevantThe power of the CTO and CMO working togetherBringing the right people together to solve problemsThe world of work nowBringing more diversity of perspective and thinkingBeing ambitious - as an industry and nation Hosted on Acast. See acast.com/privacy for more information.

This is a LIVE episode recorded at HubSpot House, Dublin. Paul Dervan joined this live show to reflect on his tenure as CMO of the National Lottery in Ireland and talk about his plans for his new role at Miro. If you don't know Paul, he is Ireland's top marketer, officially being awarded Marketer of the Year in 2022. It would be fair to say that this was a long held view of Paul before this accolade. Paul has built a remarkable career leading brands at O2, Telefonica, Full Tilt, Indeed before becoming CMO of the National Lottery. Paul is also author of the brutally honest best selling book Run With Foxes, Making Better Marketing Decisions. This episode covers so much from the opportunities and challenges Paul faced when he joined the lottery, his views on team, culture and getting to great work. Thanks to HubSpot for StartUps for supporting this live show. Hosted on Acast. See acast.com/privacy for more information.

This is a LIVE episode recorded at HubSpot House in Dublin. This episode is with Caroline Donnellan, Director of Brand and Marketing of Sky Ireland. Caroline has led the team at Sky to become Marketing team of the year, has spearheaded the award winning sponsorship of the National Football Team at the World Cup in 2023 and along the way changed how Sky is marketed in Ireland. Caroline shares wonderful insights into how she approached building a team that is so successful and has fun. A wonderful episode with one of Ireland's top marketers. Thanks to HubSpot for StartUps for hosting Hosted on Acast. See acast.com/privacy for more information.

Design is everywhere, but we interact with it so seamlessly we forget. Image Now was founded 30 years ago and Dave Torpey and Darrell Kavanagh have spent that time designing for some of the biggest companies in the world Riverdance, U2's Popmart, AIB, MTV Networks Europe, Virgin Music UK and many more. Today we discuss the world of design and how companies interact with it. Dave and Darrell share some stories from their 30 years in design, some lessons they have learnt and importantly share views on where companies get it wrong and where marketers get it wrong. They pull no punches in this episode Hosted on Acast. See acast.com/privacy for more information.

Learn about the role of a fractional CMO, the differences between fractional CMOs and marketing consultants, and the rise of fractional CMOs. Discover strategies for managing culture and building trust, building authentic relationships, and effective time management for entrepreneurs. Hear about the experiences and considerations of being a fractional CMO, including working with a pet transportation service.

In defence of distinctiveness Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant & Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold. This episode is all about distinctiveness, What we mean when we say distinctive assetsThe value of distinctive assetsHow to measure that valueWhy you need to care about itWhy a brand director needs to leave a legacy of distinctiveness Where to start with it allWhere differentiation fits into the whole picture Enjoy this episode with Cathal Gillen, To contact That’s What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos, discusses the dynamic nature of brands and the power of brand equity, the role of DTC consumption, and the importance of balancing performance marketing with brand strategy. He also explores the loneliness of consumption and the power of meaningful brands.

Leigh Barnes is Chief Customer Officer at Intrepid Travel and joins to discuss how he turned his back (sort of) on decades of performance marketing, went big on brand and how it is working! Leigh joined while he was working in Canada to talk more about what has changed for him and what that means for marketing at intrepid travel. If you don’t know Intrepid they are a B Corp travel company with ambitions to be a $1 billion business by 2025. So we talk about his experience at Intrepid for the last 14 years, how he was a believer in performance marketing as THE driver of the business but how he saw all metrics fall off a cliff during covid and how that brought him to think there must be a different way, how reading and research changed his perspective and how he navigated that change in the business with major support from his friends in finance and the role of purpose. Hosted on Acast. See acast.com/privacy for more information.

Sherilyn Shackell Founder & CEO of The Marketing Academy. The Marketing Academy is an international not for profit organisation dedicated to inspiring and developing talented stars in the Marketing, Media & Communication industries to become the leaders and influencers of tomorrow. When CMOs are left out of the boardroom, their insights — and the business risks and opportunities that their expertise might identify are lost, Sherilyn is on a mission to change all the stats, as she believes these leaders have unique power to shape our collective opinions as a society. In this episode we discuss What The Marketing Academy is all about How The Marketing Academy is going to reshape the boards of tomorrow. The different programmes it offers to marketers The impact that it is having on the sector across the markets it operates in as well as the future plans for growth. What you can do today to think about the path that you are on, Positive intent, Our responsibility for our reactions The energy we expend and share. Sherilyn had a near death experience that shaped her now world view, but it is her desire that no one has to go through that. So no matter what stage you are at in your marketing career, give yourself some time today to listen to some amazing life advice. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

Chris Allan is Head Marketing Core Beer at Lion in Australia and part of his role is owning the Tooheys Brand. I recently saw that this classic Australian beer had gone through a design and creative re-fresh and I was fascinated to try and find out more. If you don’t know Tooheys, it is a legendary Aussie beer, it has been around for 150 years and just sits in culture, when you order a beer you just order a New. So I was fascinated to hear about this re-fresh from Chris. In this episode we discuss:what was the business need that drove the decision,what was the process like,how did he manage - partners, trade, agenciesthe decisions he had to make along the wayknowing his distinctive assets and protecting themhow did they get to the advertising….which actually takes them back to some classic 1980s workwhat were the risks of all of that.the fear of owning such a legendary brand and protecting it.This is such a wonderful story.Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.