The Measure Pod

This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveballs thrown in there for good measure too. Dara's chosen charity is Hopefield Animal Sanctuary, please support them if you can by donating to help the, care for sick, unwanted and mistreated animals - https://bit.ly/3Pvzknm (and they have a vegan cafe too!). Dan and Dara are taking a few well deserved weeks off, they'll be back soon for plenty more analytics hot takes and interesting guests. Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3QhlW7V. The post #50 Who wants to be an analyticsionaire! appeared first on Measurelab.

This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more! The Measure Pod episode #6 - https://bit.ly/3pivbbK (or just look in your podcast player that you're in now) The Google page detailing the limit differences with GA4 and GA4-360 - https://bit.ly/3p9s7Po. The Google page detailing the 1 million events per day limit for the BigQuery export - https://bit.ly/3Ag7tDu. Dan's posts on GA4 and GTM in Unity for app development - https://bit.ly/3QlcIY3. In other news, Dan is teaching skating and dara is back to Netflix! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3QhlW7V. The post #49 Will you still need GA360 in a GA4 world? appeared first on Measurelab.

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff! The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr. Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694. A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve. The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai. Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO. Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK. Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o. In other news, Dan is drinking science and dara is back into routine! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3brNEiU. The post #48 Cookies and consent in Google Analytics appeared first on Measurelab.

This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation. See SNowplow's website for more details on who they are and what they do - https://bit.ly/3b9hwkc. Read Dara's review of Jordan's talk (and others) - https://bit.ly/3besPY4. For good measure, here's Mark Rittman's DJ Soundcloud profile for some House tracks! - https://bit.ly/3PIYMap. In other news, Dan is pointing-and-clicking, Dara is watching a tour, and Jordan is gigging! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3cQ8w3N. The post #47 Digging into Snowplow (with Jordan Peck) appeared first on Measurelab.

This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us with Firebase Analytics/Google Analaytics for Firebase/Google Analytics! Check out Dan's GA and GTM resources when using Unity for app development on his blog - https://bit.ly/3crM4h8. This blog from Todd Kerpelman is a funny account of all the confusion around the Firebase/Google/Analytics names, well worth a read! - https://bit.ly/3PHEgGp. In other news, Dan is HOT and Dara is HOT! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3v1wVJI. The post #46 Google Analytics for apps (i.e. Firebase) vs. websites appeared first on Measurelab.

Richard Fergie, creator of Forecast Forge, joins Dan and Dara to discuss forecasting with machine learning models and the flaws in Google Analytics 4's machine learning approach. Richard shares his rules for using machine learning forecast models and emphasizes the importance of plotting the data first. They also touch on the challenges faced by analytics thinkers, the impact of consent management systems on website traffic, and upcoming features of Forecast Forge. Personal updates include Richard's plans to emigrate and a discussion on the new narrative adventure game, Road 96.

This week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value of subject matter expert driven training so that you can get real value from live in-person discussions and Q&A, as well as all the things they figured out not being professional teachers! Shameless but whatevs, here's a link to our GA4 Kickstarter training - https://bit.ly/3RcfwI5. And a link to the in-person GA4 training Dan runs via brightonSEO - https://bit.ly/3amGBra. In other news, Dan sees (more) love being cemented and Dara goes on the road in the van! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3AxwBGy. The post #44 What we’ve learned from teaching analytics appeared first on Measurelab.

This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes. Google documentation on the data retention setting - https://bit.ly/3yvEZok. Simo Ahava's four custom dimensions for UA to improve data collection and be able to export all raw data - https://bit.ly/3sEwNPI. In other news, Dan gets musical and Dara goes all dandy! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3I2xdph. The post #43 What is data retention in GA? appeared first on Measurelab.

This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think? Dan's blog on "What is Consent Mode in GA4?" - https://bit.ly/3HTrsdu Consent Mode - https://bit.ly/3NdRqJB Behavioural modelling for consent mode - https://bit.ly/3OiNatB Reporting Identity in GA4 - https://bit.ly/3OeVLNW Google Signals ("...data exported to BigQuery might show more users when compared with reports based on Google signals data.") - https://bit.ly/3NgNqbt Thresholding in GA4 reports ("Data thresholds are system defined. You can't adjust them.") - https://bit.ly/3QCKGYR In other news, Dan get's a sore arm and Dara goes all Maverick! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3QF1vCd. The post #42 Consent Mode and behavioral modelling in GA4 appeared first on Measurelab.

This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with moving from the UA version, as well as some of the exciting features that GA4 is bringing to the table for the ecommerce space. See Littledata's website for more on who they are and what they do with GA4 on Shopify and BigCommerce at https://bit.ly/3NWuAY6. Find Ed over on LinkedIn at https://bit.ly/3mX1FaA. In other news, Dan witnesses a lot of love, Dara sees some sailors and Ed gets a green thumb! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3xZWBsr. The post #41 Littledata’s GA4 journey (with Edward Upton) appeared first on Measurelab.