The Measure Pod

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro - [00:00] Topic - [01:11] Wind Down - [32:22] Outro - [34:45] --- Quote of the episode from Katie: "the cool thing about BigQuery is I think the only limitations to it is your own imagination and your courage as well" Quote of the episode from Dara: "there's an entry point for people, which is probably been made more accessible now with GA4, connecting to BigQuery for free" --- This week Dara is joined by fellow Measurelabber Katie to discuss her recent talk at MeasureFest (part of brightonSEO). Katie talks though the process of putting together her presentation and getting up and speaking in front of a croud for the very first time. They also run through the talk content around why everyone using GA4 should get onboard with BigQuery asap! Check out Katies talk slides and video recording - https://bit.ly/3VnBKJ3. Here is Katie's step by step guide on how to set up the BigQuery exports from GA4 - https://bit.ly/3EBJ7qo. In other news, Dara walks out and Katie tough mudders! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #56 Why GA4 means you need to get on board with BigQuery – MeasureFest (with Katie Kaczmarek @ Measurelab) appeared first on Measurelab.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00 Topic 00:48 Wind Down 27:41 Outro 29:54 --- Quote of the episode from Dan: "Google can try to guess what it is you mean, but it's a stupid machine and often gets that wrong." Quote of the episode from Dara: "I get what you're saying about how maybe there's an argument for this one, but I'm greedy and now I want to look at device type by query string parameters and I can't, so I'm upset." --- This week Dan and Dara react and discuss the recent announcement of the schema changes in the Google Analytics 4 (GA4) Data API. Are Google going backwards by (re)introducting scope compatibility, or is this what was always missing and will now help the transition from Universal Analytics? The GA4 Data API schema compatibility changes announcement is at https://bit.ly/3Md2lnR. And the 'cheat sheet' they mentioned from GA4 Spy is at https://bit.ly/3V6mXCi. In other news, Dan Measures Fests and Dara watches running?! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #55 BREAKING changes in the GA4 Data API appeared first on Measurelab.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Dan: "Time and time again, we get people with Universal Analytics and they're using their data and just assume it's complete, without realising their cookie banner is not tracking a bunch of stuff when people don't accept the cookie to be set." Quote of the episode from Dara: "People who are desperately trying to get upskilled on GA4 then have to explain GA4 to the wider business, who maybe still don't really fully understand Universal Analytics." --- This week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab. But they try to also look beyond purely the migrations, and discuss what they think might be coming around the corner for GA4 - especially when Universal Analytics (UA) is turned off in July 2023. Since the recording of this episode, news about a new US-EU data transer agreement has come out and more information is expected to be shared next week! - https://politi.co/3fsRVo7. Denmark's Danish Data Protection Agency ruling on the legality of GA (Universal and GA4) - https://bit.ly/3fqOZYX. In other news, Dan finally gets through all the weddings and Dara tidies his office (and goes to a gig)! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #54 The current state of play with GA4 appeared first on Measurelab.

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet" Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it" Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of privacy sprinkled on top, maybe not" --- This week Dan and Dara chat with Jim Sterne and chat about his long and illustrious career in digital. They talk about how the Digital Analytics Association was formed off the back of the Marketing Analytics Summit meetups, how he's managed to publish 12 books, and what exaclt an analytics cohort is exactly. Be sure to listen to the end to find out why Jim is a "goofy footer from the days of steel wheels", and what theat even means! There's loads of links for this episode, so if in doubt, just head to Jim's website and everything is linked from there - https://bit.ly/3SI2nGH. - Analytics Cohorts - https://bit.ly/3C1ipWh. - Data Driven Leaders Studio - https://bit.ly/3S7RZYz. - (Book) Artificial Intelligence for Marketing: Practical Applications - https://bit.ly/3Rayuxk. - (Book) The Devil's Data Dictionary - https://bit.ly/3xK7WfF. - (Video) The Day Our Privacy Died - https://bit.ly/3dybjiI (A MUST WATCH!!!). Marketign Analytics Summit - https://bit.ly/3BX540j. The Digital Analytics Association - https://bit.ly/3f0OaWu. - DAA compensation survey 2022 - https://bit.ly/3C2jeOL. - DAA Competency Framework - https://bit.ly/3UxCF9d. - DAA OneConference - https://bit.ly/3LyJGTj. Jim mentioned a great article from Tom Davenport called "Data Scientist: The Sexiest Job of the 21st Century" - https://bit.ly/3dy9kuO. In other news, Dan becomes a skateboard coach, Dara goes to Belfast and Jim writes some birthday poetry! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing) appeared first on Measurelab.

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- DISCLAIMER: Neither we, or our podcast guest Rick Dronkers, is a lawyer or data privacy professional. We don’t give any legal advice. This podcast should not be taken as legal advice. Please consult with a lawyer and a privacy legislation professional before taking any decisions. --- Quote of the episode from Rick: "It's good for us to realise Google Analytics makes them no money right. It all serves to get people in on the ad network, and that kind of conflicts with the privacy thing" Quote of the episode from Dan: "One of my nerdy pastimes is to go onto a website and see if their cookie banner even works, because everyone's got a cookie banner now" Quote of the episode from Dara: "If we just started from fresh today and we had no knowledge of what was there before, we'd probably find a way and we'd work quite comfortably within the legislation" --- This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance. Rick helps them understand all the buzz arougn the recent 'GA is illegal' news and how (or if) GA4 can help address anything. Check out Rick over at Data to Value https://bit.ly/3Bmxwbm, Twitter https://bit.ly/3Uhxquy and LinkedIn https://bit.ly/3S3EusA. And make sure you listen to Rick's podcast Life After GDPR (after ours of course ;) ) - https://bit.ly/3qJccrU. Have a read through the "Q&A on the CNIL's formal notices concerning the use of Google Analytics" with links to all the CNIL pages on GDPR-compliant tools and how GA might be compliant with the use of server-side GTM - https://bit.ly/3UgBtXZ. Since the recording of this podcast, Rick published his article on "Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?" which is well worth a read - https://bit.ly/3S3jIta. In other news, Dan gets his Trek on, Dara goes mountaineering and Rick enjoys his creature comforts! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value) appeared first on Measurelab.

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Bastien: "There's nothing like a sexy graph!" Quote of the episode from Dara: "If you start feeling like you're not stupid anymore, you're probably getting complacent." Quote of the episode from Dan: "I've not heard of startup bod before, that's a new one to me, but it sounds really fun." --- This week Dan and Dara catch up with Bastien Eymery on his journey from data science, to growth marketer to plant-based milk founder! They discuss what it took to develop the recipe, how it got into shops, and all the data and analysis to it to make it a success. Find Lilk on their website https://bit.ly/3RLNW3H and on Instagram https://bit.ly/3D8s6Dt. Read about Lilk's win at The Grocer’s New Product Awards https://bit.ly/3B4MtyW. Join Bastien and Lilk at the London Coffee Festival on 20-23 April 2023 to witness their new exciting launch https://bit.ly/3x8pQZc. In other news, Dan recovers from 'the vid', Dara visits the emerald isle and Bastien addresses his sart-up bod! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #51 From marketing to milk (with Bastien Eymery @ Lilk) appeared first on Measurelab.

This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveballs thrown in there for good measure too. Dara's chosen charity is Hopefield Animal Sanctuary, please support them if you can by donating to help the, care for sick, unwanted and mistreated animals - https://bit.ly/3Pvzknm (and they have a vegan cafe too!). Dan and Dara are taking a few well deserved weeks off, they'll be back soon for plenty more analytics hot takes and interesting guests. Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3QhlW7V. The post #50 Who wants to be an analyticsionaire! appeared first on Measurelab.

This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more! The Measure Pod episode #6 - https://bit.ly/3pivbbK (or just look in your podcast player that you're in now) The Google page detailing the limit differences with GA4 and GA4-360 - https://bit.ly/3p9s7Po. The Google page detailing the 1 million events per day limit for the BigQuery export - https://bit.ly/3Ag7tDu. Dan's posts on GA4 and GTM in Unity for app development - https://bit.ly/3QlcIY3. In other news, Dan is teaching skating and dara is back to Netflix! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3QhlW7V. The post #49 Will you still need GA360 in a GA4 world? appeared first on Measurelab.

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff! The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr. Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694. A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve. The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai. Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO. Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK. Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o. In other news, Dan is drinking science and dara is back into routine! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3brNEiU. The post #48 Cookies and consent in Google Analytics appeared first on Measurelab.

This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation. See SNowplow's website for more details on who they are and what they do - https://bit.ly/3b9hwkc. Read Dara's review of Jordan's talk (and others) - https://bit.ly/3besPY4. For good measure, here's Mark Rittman's DJ Soundcloud profile for some House tracks! - https://bit.ly/3PIYMap. In other news, Dan is pointing-and-clicking, Dara is watching a tour, and Jordan is gigging! Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6). If you're liking the show, please show some support and leave a rating on Spotify. If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message. Full show notes and transcript over at https://bit.ly/3cQ8w3N. The post #47 Digging into Snowplow (with Jordan Peck) appeared first on Measurelab.