The Measure Pod

In this podcast, Dan and Dara discuss their experiences in building automated dashboards, offering tips on scoping and planning, measuring usefulness, and avoiding common missteps. They also explore the limitations of dashboards for analysis work and the benefits of exploring source data. Additionally, they delve into the challenges of visualizing data in Google Analytics and Looker Studio, and the importance of gathering feedback for dashboards.

Show notes and full transcript is available at https://bit.ly/3Jztgex. 00:15 - Intro 01:05 - Topic 27:50 - Wind down 31:21 - Outro This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP. The post #69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/40a19Iv. 00:15 - Intro 06:02 - Topic 40:26 - Wind down 41:16 - Outro This week Dan and Dara are joined by Marc Crawley @ Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals. Neurodiversity is everywhere, with around 20% of the UK considered neurodivergent. Dan, Dara and Marc discuss what accommodations can be put in place for neurodiverse candidates in the recruitment process, as well as the concept of masking and disclosure. The post #68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3H2kWSM. 00:15 - Intro 01:55 - Topic 35:31 - Wind down 36:44 - Outro This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 2022, see what actually happened and then what GA4 needs to release (or fix!) this year. 2023 is the year that Universal Analytics (UA) is sunset for the majority of people, so this is the year to polish GA4 up to the max! The post #67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Qk6ngc. 00:15 - Intro 01:55 - Topic 29:20 - Wind down 31:47 - Outro This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023. Things like consent management, financial recession, multi-cloud warehousing, Universal Analytics (UA) getting shut down and lots, lots more. Listen to the full episode to hear what they have to say, and let's see how close they get by this time next year... The post #66 Our 2023 predictions for the analytics industry appeared first on Measurelab.

Full show notes and transcript available at https://bit.ly/3WyNusf. 00:15 - Intro 02:25 - Topic 39:12 - Wind down 40:49 - Outro This week Dan and Dara are joined by Luisa to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new features 4.0 brings and the most important differences from web ad measurement to bear in mind. The post #65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3v8rKrc. 00:15 - Intro 06:14 - Topic 25:34 - Wind down 25:56 - Outro This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes. Happy holidays, christmas, new year and the rest - here's to 2023! The post #64 The Measure Pod 2022 in review appeared first on Measurelab.

All resources and the full transcript is available at https://bit.ly/3HGniHJ. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:48] Wind down [28:52] Outro [30:53] --- Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least." Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric" --- This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)... WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI. Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb. In other news Dan runs and Dara will (or has been?) drinking in the emerald isle! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.

All resources and the full transcript is available at https://bit.ly/3UHsQ7u. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [02:37] Wind down [35:57] Outro [37:31] --- Quote of the episode from Rowenna: "you'll get away with it but if you are strict about compliance with law and strict about data ethics, then staying away from Google Analytics is the way forward." Another quote from Rowenna: "a lot of the people in digital marketing that I've spoken to are just fine with accepting cookies, mainly because they're from sufficiently privileged backgrounds that the adverse effects are not likely to be inflicted upon them, so they're not so likely to be discriminated against by having inferences attached to them which confer social disadvantage." Yet another quote from Rowenna: "all data is inherently biassed, the more you do stuff with the more data you have, the more bias effect there will be in the output." --- This week Dan and Dara are joined by Rowenna Fielding "a warrior on the front line of the fight to defend humanity's rights and freedoms in an increasingly tech dystopia", and helps organisations stitch together technology, law and humanity to make stuff work the way they want it to. Rowenna helps Dan and Dara understand the legal differences between 1st vs. 3rd party, ePrivacy and GDPR, PII and PD, and what 'legitamite interest' is (or rather, is not). Listen to the end to hear Rowenna do a live audit of the Measurelab website... Rowenna's website where you can free guides including the consent flowchart Dara mentions - https://bit.ly/3VXBNe6. Find Rowenna on Twitter @MissIG_Geek (https://bit.ly/3h77Ppl), and on LinkedIn (https://bit.ly/3VTjiYs). Find Rowenna's brightonSEO talk "Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance" at https://bit.ly/3BjeROy. Here's the (slightly embarasing) results from the tool Rowenna used to see what cookies are being set on Measurelab's website - https://bit.ly/3Fbylpt. In other news, Rowenna loves sci-fi and puffins! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek) appeared first on Measurelab.

All resources and the full transcript is available at https://bit.ly/3Upoimm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:30] Wind down [23:48] Outro [26:04] --- Quote of the episode from Dan: "This is probably the biggest single negative impact they've done ever since they've rolled out Google Analytics 4." Quote of the episode from Dara: "It feels like a bit of a backward step because one of the biggest benefits I think when GA4 was announced was the fact that it was so much less restricted." --- Dan and Dara are back, and this week are discussing the recent update from Google Analytics where they are now enforcing their Data API quotas. Since 7th November 2022, Looker Studio reports that connect to Google Analytics 4 data are subject to GA4 Data API quotas. Reports that exceed these quotas will break, and Dan is more than annoyed... A massive thanks to Rogier Kuiper who suggested this topic! Check out Dara's blog on the quotas and how to deal with them, as well as some actions you can take - https://bit.ly/3irmiN2. Here are all the official quotas for the GA4 Data API - https://bit.ly/3AW6qZp. Here's the guidance from Looker Studio on what the error message you might see in the dashboards are and what they mean - https://bit.ly/3VE8kGx. In other news, Dan start skateboard teaching and Dara gets another set of eyes! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #61 WTF Google?! GA4’s Data API quotas are breaking things! appeared first on Measurelab.