The Measure Pod

Show notes and full transcript is available at https://bit.ly/3Qk6ngc. 00:15 - Intro 01:55 - Topic 29:20 - Wind down 31:47 - Outro This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023. Things like consent management, financial recession, multi-cloud warehousing, Universal Analytics (UA) getting shut down and lots, lots more. Listen to the full episode to hear what they have to say, and let's see how close they get by this time next year... The post #66 Our 2023 predictions for the analytics industry appeared first on Measurelab.

Full show notes and transcript available at https://bit.ly/3WyNusf. 00:15 - Intro 02:25 - Topic 39:12 - Wind down 40:49 - Outro This week Dan and Dara are joined by Luisa to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new features 4.0 brings and the most important differences from web ad measurement to bear in mind. The post #65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3v8rKrc. 00:15 - Intro 06:14 - Topic 25:34 - Wind down 25:56 - Outro This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes. Happy holidays, christmas, new year and the rest - here's to 2023! The post #64 The Measure Pod 2022 in review appeared first on Measurelab.

All resources and the full transcript is available at https://bit.ly/3HGniHJ. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:48] Wind down [28:52] Outro [30:53] --- Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least." Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric" --- This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)... WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI. Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb. In other news Dan runs and Dara will (or has been?) drinking in the emerald isle! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.

All resources and the full transcript is available at https://bit.ly/3UHsQ7u. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [02:37] Wind down [35:57] Outro [37:31] --- Quote of the episode from Rowenna: "you'll get away with it but if you are strict about compliance with law and strict about data ethics, then staying away from Google Analytics is the way forward." Another quote from Rowenna: "a lot of the people in digital marketing that I've spoken to are just fine with accepting cookies, mainly because they're from sufficiently privileged backgrounds that the adverse effects are not likely to be inflicted upon them, so they're not so likely to be discriminated against by having inferences attached to them which confer social disadvantage." Yet another quote from Rowenna: "all data is inherently biassed, the more you do stuff with the more data you have, the more bias effect there will be in the output." --- This week Dan and Dara are joined by Rowenna Fielding "a warrior on the front line of the fight to defend humanity's rights and freedoms in an increasingly tech dystopia", and helps organisations stitch together technology, law and humanity to make stuff work the way they want it to. Rowenna helps Dan and Dara understand the legal differences between 1st vs. 3rd party, ePrivacy and GDPR, PII and PD, and what 'legitamite interest' is (or rather, is not). Listen to the end to hear Rowenna do a live audit of the Measurelab website... Rowenna's website where you can free guides including the consent flowchart Dara mentions - https://bit.ly/3VXBNe6. Find Rowenna on Twitter @MissIG_Geek (https://bit.ly/3h77Ppl), and on LinkedIn (https://bit.ly/3VTjiYs). Find Rowenna's brightonSEO talk "Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance" at https://bit.ly/3BjeROy. Here's the (slightly embarasing) results from the tool Rowenna used to see what cookies are being set on Measurelab's website - https://bit.ly/3Fbylpt. In other news, Rowenna loves sci-fi and puffins! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek) appeared first on Measurelab.

All resources and the full transcript is available at https://bit.ly/3Upoimm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:30] Wind down [23:48] Outro [26:04] --- Quote of the episode from Dan: "This is probably the biggest single negative impact they've done ever since they've rolled out Google Analytics 4." Quote of the episode from Dara: "It feels like a bit of a backward step because one of the biggest benefits I think when GA4 was announced was the fact that it was so much less restricted." --- Dan and Dara are back, and this week are discussing the recent update from Google Analytics where they are now enforcing their Data API quotas. Since 7th November 2022, Looker Studio reports that connect to Google Analytics 4 data are subject to GA4 Data API quotas. Reports that exceed these quotas will break, and Dan is more than annoyed... A massive thanks to Rogier Kuiper who suggested this topic! Check out Dara's blog on the quotas and how to deal with them, as well as some actions you can take - https://bit.ly/3irmiN2. Here are all the official quotas for the GA4 Data API - https://bit.ly/3AW6qZp. Here's the guidance from Looker Studio on what the error message you might see in the dashboards are and what they mean - https://bit.ly/3VE8kGx. In other news, Dan start skateboard teaching and Dara gets another set of eyes! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #61 WTF Google?! GA4’s Data API quotas are breaking things! appeared first on Measurelab.

Full transcript available at https://bit.ly/3UnLhir. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:21] Wind down [23:10] Outro [24:57] --- Quote of the episode from Dan: "Google's going to do what Google's going to do and we'll be on the receiving end of it." Quote of the episode from Dara: "just because you have been using UA360 doesn't mean you're going to need, I'm just going to call it GA4-360, you don't necessarily need it" --- This week Dan and Dara discuss the recent announcement that the sunsetting of GA360 has been pushed back 9 months to the 1st July 2024. The news comes bundled with other new feature announcements such as custom channel groupings, automatic GA4 property creation and native bidding in DV360. What does this mean, why did they do it, and what now? These are some of the questions Dan and Dara discuss. The blog post from Google with the announcements is http://bit.ly/3UL2ySz. Want to chat to Dan and Dara on your need for GA4-360, or not? Email them both at podcast@measurelab.co.uk to arrange a call! Dan's writeup on Consent Mode is at http://bit.ly/3EjIeCg. In other news, Dan becomes fireproof and Dara goes to the talkies! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #60 The inevitable… Google postpones sunsetting GA360 appeared first on Measurelab.

Pictures of hedgehogs and the full transcript can be found at https://bit.ly/3fztLsm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [03:29] Wind down [42:00] Outro [45:09] --- Quote of the episode from Ellen: "I think people don't realise that disabilities is such a vast group, you can't just bring one person in to resolve all the disability issues. You need to bring people in from, you know, a wide range of different backgrounds in order to understand the complexities of disabilities, because it's not just a kind of a one size fits all approach." Another quote of the episode from Ellen: "Google Analytics 4 seems to be that tiny little bit more accessible in terms of the functionality and where to press and it's a lot more clearer of where to press. However, you still can't use a screen reader, which I found quite astonishing." Yet another quote of the episode from Ellen: "It's quite surprising for a company like Google, especially when you know they're very driven in terms of trying to attract people with invisible differences such as dyslexia and autism and ADHD. They seem to understand the untapped talent that these types of people have, yet then they're being excluded from being able to access Google Analytics, which I find a bit strange. It's like, how are you connecting those dots? It just doesn't make sense to me." --- This week Dan and Dara are joined by Ellen Cole - an award-winning Marketing, PR and Social Media marketer with a focus on inclusivity and accessibility in digital. Ellen discusses their experience working with invisible differences, and how businesses large and small can make positive steps towards making their social media and marketing more inclusive for all. Ellen's website Little Seed Group - https://bit.ly/3DURbBL. KreativeInc Agency - The UK's Leading Web Accessibility Agency - https://bit.ly/3U7gGWm. A video that shows how screen readers read lots of emojis - https://www.youtube.com/watch?v=1TyqW25HPDU&t. Understanding the purple pound market from Purple - https://bit.ly/3NxIhxe. UK govenrment Access to Work scheme to get support if you have a disability or health condition - https://bit.ly/3Nw744I. In other news, Ellen looks after hedgehogs, enough said! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #59 Digital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group) appeared first on Measurelab.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:15 Topic 05:33 Wind down 32:55 Outro 36:14 --- Quote of the episode from Stacey: "I was looking at the SEO for my site and one of the queries that came up was “I hate GA4” and it was hilarious" Quote of the episode from Dan: "it probably took me longer than I'd care to admit to really understand GA4 well enough to realise that it's actually pretty good." Quote of the episode from Dara: "the business is only just about starting to understand analytics in general and now they're being told there's this new version of all of that data." --- This week Dan and Dara are joined by Stacey Harper, a fellow GA4 expert and trainer! They discuss war stories, hidden features and the huge importance of a migration strategy/plan for migrating to GA4. And remember, never ever push the 'UA events in GA4' button! Stacey's website Sharper Digital is https://bit.ly/3fa9WaO where you'll find all her social links and details on her GA4 training. Measurelab's GA4 training can be found at https://bit.ly/3DfaAfl. And a big shout out to KEYNOAT (thank you Bhav!) who helped connect us with Stacey. You can sign up to KEYNOAT at https://bit.ly/3DcSKtq. In other news, Stacey goes all Disney, Dan goes all Viking and Dara goes to Oxford! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #58 In the GA4 trenches (with Stacey Harper @ Sharper Digital) appeared first on Measurelab.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00:15 Topic 00:07:03 Wind down 00:31:50 Outro 00:33:40 --- Quote of the episode from JJ: "this Data Studio thing is pretty sweet. Let me spend way too many hours writing some blog posts about how you can use it" Quote of the episode from Dan: "a lot of people don't know that Google isn't doing what it says on the tin" Quote of the episode from Dara: "sometimes people ask for more customisation, but then when you get it you don't necessarily know what to do with it" --- This week Dan and Dara are joined by JJ Reynolds to chat about the recent rebranding of Data Studio to Looker Studio and what it means for the rest of us. They share many 'hot takes' on where they think this change came from, and where they think it'll go in the future. The announcement from Google on the Looker Studio name change is at https://bit.ly/3eIG5Gt. Check out LookerStudio.VIP at https://bit.ly/3COv8Lu, and the (not so) secret page showing all of their traffic, revenue and number of subscribers across all time at https://bit.ly/3eUKrtT. In other news, JJ gets out and about, Dara goes to the cinema and Dan escapes! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP) appeared first on Measurelab.