The Measure Pod

Show notes and full transcript is available at https://bit.ly/3MYs3iH. 00:15 - Intro 01:31 - Topic 33:00 - Wind down 35:20 - Outro This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution! The post #76 The end of rules-based attribution is nigh! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Zt69Xm. 00:15 - Intro 03:33 - Topic 37:88 - Wind down 39:59 - Outro This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why exactly is learning design?', and how that applies to teaching analytics. They also explore how to design learning experiences with the learner in mind, including multiple formats and mediums, social environments and other aspects to make learning the most effective. The post #75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3lCoUcR. 00:15 - Intro 02:16 - Topic 33:28 - Wind down 34:36 - Outro This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are. The post #74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3ll3GAc. 00:15 - Intro 04:57 - Topic 33:43 - Wind down 34:56 - Outro This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starting a consultancy in the data world, working in the open, and of course, whether or not Google Analytics 4 (GA4) is disrupting the product analytics space. The post #73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Jsfn1b. 00:15 - Intro 02:19 - Topic 31:50 - Wind down 33:44 - Outro This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear about his punk rock cover band! The post #72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10) appeared first on Measurelab.

Show notes and full transcript is available at http://bit.ly/3y6y3Nn. 00:15 - Intro 02:55 - Topic 27:36 - Wind down 30:03 - Outro This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no matter how underwhelming... The post #71 The Universal Analytics demise timeline and GA4’s latest updates appeared first on Measurelab.

In this podcast, Dan and Dara discuss their experiences in building automated dashboards, offering tips on scoping and planning, measuring usefulness, and avoiding common missteps. They also explore the limitations of dashboards for analysis work and the benefits of exploring source data. Additionally, they delve into the challenges of visualizing data in Google Analytics and Looker Studio, and the importance of gathering feedback for dashboards.

Show notes and full transcript is available at https://bit.ly/3Jztgex. 00:15 - Intro 01:05 - Topic 27:50 - Wind down 31:21 - Outro This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP. The post #69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/40a19Iv. 00:15 - Intro 06:02 - Topic 40:26 - Wind down 41:16 - Outro This week Dan and Dara are joined by Marc Crawley @ Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals. Neurodiversity is everywhere, with around 20% of the UK considered neurodivergent. Dan, Dara and Marc discuss what accommodations can be put in place for neurodiverse candidates in the recruitment process, as well as the concept of masking and disclosure. The post #68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3H2kWSM. 00:15 - Intro 01:55 - Topic 35:31 - Wind down 36:44 - Outro This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 2022, see what actually happened and then what GA4 needs to release (or fix!) this year. 2023 is the year that Universal Analytics (UA) is sunset for the majority of people, so this is the year to polish GA4 up to the max! The post #67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze) appeared first on Measurelab.