The Measure Pod

Show notes and full transcript is available at https://bit.ly/42EywUq. 00:15 - Intro 02:55 - Topic 39:53 - Wind down 41:39 - Outro This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs to the customer, and how to adapt a CRO mindset for personalisation. The kind folks at Agillic are giving away 10 copies of Rasmus' book Hello $FirstName when you sign up on Agillic's website at https://bit.ly/firstnamepodcast. The post #80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3p5ETl3. 00:15 - Intro 02:13 - Topic 26:17 - Wind down 28:29 - Outro This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic was suggested via our Feedback Form by Hugh - thanks Hugh! The post #79 Quant and qual data, different but complementary appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/427625x. 00:15 - Intro 01:32 - Topic 24:44 - Wind down 27:16 - Outro This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads and GA360! The post #78 Sessionization is back baby! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3KWjfap. 00:15 - Intro 02:27 - Topic 34:08 - Wind down 35:54 - Outro This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA360) and Display & Video 360 (DV360), and how Google Analytics 4 (GA4) fits into it all too. The post #77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3MYs3iH. 00:15 - Intro 01:31 - Topic 33:00 - Wind down 35:20 - Outro This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution! The post #76 The end of rules-based attribution is nigh! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Zt69Xm. 00:15 - Intro 03:33 - Topic 37:88 - Wind down 39:59 - Outro This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why exactly is learning design?', and how that applies to teaching analytics. They also explore how to design learning experiences with the learner in mind, including multiple formats and mediums, social environments and other aspects to make learning the most effective. The post #75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3lCoUcR. 00:15 - Intro 02:16 - Topic 33:28 - Wind down 34:36 - Outro This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are. The post #74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3ll3GAc. 00:15 - Intro 04:57 - Topic 33:43 - Wind down 34:56 - Outro This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starting a consultancy in the data world, working in the open, and of course, whether or not Google Analytics 4 (GA4) is disrupting the product analytics space. The post #73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Jsfn1b. 00:15 - Intro 02:19 - Topic 31:50 - Wind down 33:44 - Outro This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear about his punk rock cover band! The post #72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10) appeared first on Measurelab.

Show notes and full transcript is available at http://bit.ly/3y6y3Nn. 00:15 - Intro 02:55 - Topic 27:36 - Wind down 30:03 - Outro This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no matter how underwhelming... The post #71 The Universal Analytics demise timeline and GA4’s latest updates appeared first on Measurelab.