The Measure Pod

Alex Harvey, an expert in SEO measurement, joins the podcast to discuss various topics. They delve into the evolution of SEO, the use of generative AI for content, upskilling with data and analytics, SEO ROI, competitor analysis, handling new product categories, biases in AI-generated content, and the future of attribution measurements. The episode provides valuable insights into the challenges and strategies of SEO measurement.

Join Dan, Dara and Bhav as they dive into the topic of data literacy. They discuss the importance of data curiosity, data storytelling, and effective data communication. They explore the significance of domain expertise in data interpretation and the role of data literacy in building a data-driven organization. They also challenge the myth of the non-technical marketer and emphasize the value of curiosity, storytelling, and communication skills in data analysis.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip. [00:00:00] Intro. [00:01:35] Future of product analytics tools. [00:03:33] Product analytics toolset changes. [00:07:40] Product-led growth. [00:10:35] The next evolution in analytics. [00:12:07] Google's dominance in analytics. [00:16:00] The cost models of event based tracking. [00:19:36] Pattern matching and data analysis. [00:22:24] Using one platform for efficiency. [00:24:24] Data collection and tool diversity. [00:27:14] Platforms should bring things together. [00:30:47] Escalating costs of these products. [00:32:09] Google's strategy with BigQuery. [00:35:30] Moving to first party data. [00:37:08] Difficulties with product managers. [00:41:05] Self-building or self-implementing analytics. [00:43:10] Funnel vs. Sankey diagrams. [00:45:59] The growth of event tracking. ----- Episode Summary: Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics. Gain insights into the changing landscape of analytics tools, the challenges and complexities of product analytics, and the potential impact of Google Analytics 4 (GA4) on the market. This episode they also discuss the importance of data collection, the benefits of using one platform for all needs, and the potential future of analytics tools with advancements in machine learning and cloud integrations. ----- Quotes of the Episode: "I think as an industry, we're getting smarter as a collective, you know, marketers and analysts are getting smarter, but maybe budgets haven't improved as much to have a data science team or a data engineer, for example, to manage all these pipelines." - Dan "But there's something deep down inside me that believes that they're probably going after the Amazon market share." - Bhav "I was always told that there's no such thing as a funnel, it's a pretzel, users don't act in straight lines. But the funnels are still really useful" - Dan "Sankey diagrams are horrible because they look horrible, they're not very actionable" - Bhav ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #84 The future of product analytics tools appeared first on Measurelab.

Full show notes and transcript - https://bit.ly/3YMHC0G. 00:15 - Intro 00:38 - Topic 36:58 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed feelings about its departure. They also discuss how GA4 is perceived as an upgrade, but in reality, it's a completely different product! The conversation touches on the fear of change and the initial challenges associated with learning GA4. As the sun sets on UA, hear our hosts discuss the implications, opportunities, and challenges presented by GA4, and shed light on its nuances and what it means for the analytics industry. ----- Quotes of the Episode: "One of the biggest revelations and kind of changes I went through in my career working with sort of web analytics and Google Analytics specifically, is the reality of how unimportant it all is, and just acceptance of that." - Dan "The people who are going to be most surprised with it are going to be the ones who sporadically see the data... They'll be like, hey, why have these numbers changed?" - Bhav "UA is dead. Long live GA4" - Dara ----- About The Measure Pod: If you loved this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform. Leave us a review and share with your peers. Let's make sense of the analytics industry together! The post #83 GA is dead, long live GA! appeared first on Measurelab.

Full show notes and transcript - https://bit.ly/44ixVIi. 00:15 - Intro 04:10 - Conversation 46:20 - Rapid fire ----- Episode Summary: Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also discuss if brands can truly form personal bonds in an era dominated by AI and automation. ----- Key Takeaways: The Duality of AI: David contemplates the pros and cons of AI in facilitating genuine brand relationships. While technology has its merits, does it dilute the human touch? Understanding Brand Relationships: A thought-provoking discussion on whether humans genuinely form relationships with brands or if it's merely a simulation of connection. The Role of Authenticity: David's personal journey of self-awareness and its impact on brand communication. Rapid Fire Insights: From busting myths to envisioning the future challenges for brands, our rapid-fire segment offers quick yet deep insights into David's thoughts. ----- Quotes of the Episode: "Retention is almost like repeat purchase, which I do all the time from Amazon, but that doesn't mean I'm loyal to them." - David "Moving from quantity to quality is probably the main measure." - David "AI does make, what is intended to be a personal process, inherently more impersonal." - David ----- About The Measure Pod: Join Dan and Dara from Measurelab alongside Bhav from CRAP Talks every week as they decode the marketing and product analytics industry. The Measure Pod offers expert insights, discussions, and a fresh perspective on data analytics. Perfect for industry professionals and newcomers alike, delve deep, stay updated, and enhance your analytics know-how with each episode. Dive in and optimize your data analytics journey! The post #82 The person in personalisation (with David Mannheim @ Made With Intent) appeared first on Measurelab.

Guest co-host Bhav Patel joins the hosts to discuss marketing and product analytics. They explore the differences between product and marketing analytics and the challenges of transitioning to Google Analytics 4. They also discuss self-service analytics, the accuracy of data, and connecting analytics to revenue. The episode concludes with a preview of future episodes and a potential debate on users versus sessions in analytics.

Show notes and full transcript is available at https://bit.ly/42EywUq. 00:15 - Intro 02:55 - Topic 39:53 - Wind down 41:39 - Outro This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs to the customer, and how to adapt a CRO mindset for personalisation. The kind folks at Agillic are giving away 10 copies of Rasmus' book Hello $FirstName when you sign up on Agillic's website at https://bit.ly/firstnamepodcast. The post #80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3p5ETl3. 00:15 - Intro 02:13 - Topic 26:17 - Wind down 28:29 - Outro This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic was suggested via our Feedback Form by Hugh - thanks Hugh! The post #79 Quant and qual data, different but complementary appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/427625x. 00:15 - Intro 01:32 - Topic 24:44 - Wind down 27:16 - Outro This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads and GA360! The post #78 Sessionization is back baby! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3KWjfap. 00:15 - Intro 02:27 - Topic 34:08 - Wind down 35:54 - Outro This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA360) and Display & Video 360 (DV360), and how Google Analytics 4 (GA4) fits into it all too. The post #77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik) appeared first on Measurelab.