The Measure Pod

Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g00:00:00 - Introduction 00:00:15 - Festive greetings and episode overview 00:00:47 - Personal reflections on 2023 00:01:00 - Video games and platform updates 00:02:28 - Career changes and joining MeasurePod 00:03:33 - Launching new tools and projects 00:04:53 - Dan's focus on education and training 00:07:45 - Looking ahead to 2024 00:16:52 - The impact of ChatGPT and GA4 in 2023 00:25:06 - Predictions for tech and tools in 2024 00:36:22 - Industry changes and redundancies in 2023-----Episode Summary:In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, they make predictions for 2024, and shared what they'll be up to over the Christmas period.-----Quotes of the Episode:"ChatGPT has allowed them to speed up the way they work you know, if you've never written SQL before, or if you've written SQL to a, you know, intermediate or basic level, you can now get really advanced code coming straight out of ChatGPT" - Bhav"I've noticed how many hours of my life in the last five years have been talking about things like GDPR and cookies when I never thought of that, when I started this over 10 years ago" - Dan-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #92 Christmas Special: Year in review and predictions for 2024 appeared first on Measurelab.

Episode Summary:In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals.Full episode here: https://shorturl.at/fsyHQ-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post Sound Bite: Neurodiversity in data, technology and IT appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR.You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4.00:00 Intro 03:52 Topic 53:21 Quick fire/outro-----Episode Summary:In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as well as analytics vendor consolidation.-----Quotes of the Episode:"I call it the last mile problem where you can have the best data quality, best implementation but then if you can't get people in the last mile to use the data then everything you did is for nothing." - Adam"I think the problem with you know, being a complete one vendor marketing specialist or analyst, whatever it's going to be, it means that you kind of alienate yourself from everything else that's out there and you never become fully adaptable." - Bhav-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #91 Warehouse native analytics (with Adam Greco @ Amplitude) appeared first on Measurelab.

Episode Summary:In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post Sound Bite: What are the differences between ePrivacy and GDPR? appeared first on Measurelab.

Episode Summary:In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode here: https://shorturl.at/fjmDG-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post Sound Bite: Building effective learning experiences in analytics appeared first on Measurelab.

Episode Summary:In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it.Full episode here: https://shorturl.at/yAU37-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post Sound Bite: Unraveling the meaning of personalisation with David Mannheim appeared first on Measurelab.

Episode Summary:This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy.Full episode here: https://shorturl.at/cIKSU-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post Sound Bite: Rick Dronkers discusses data privacy and GDPR appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8.00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro-----Episode Summary:In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought provoking questions. What is the biggest challenge today that will be gone in five years time? And what will be the biggest challenge in the next five years?-----Quotes of the Episode:"...I think our industry is just shifting towards first party data and our industry is just thinking about consent as a matter of cookies and I think that's a mistake" - Celina Belotti"...The biggest challenge in the next five years will be finding people with the right skills, trained on the right platforms, with the right degrees, the right way of thinking, that are technical, that understand data and that understand business.." - Julian Erbsloeh"...I think the biggest challenge will be as we adopt AI and virtualise users, virtualise sessions, virtualise data connectivity, doing that in a privacy conscious way" - Matt Bentley-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post Gathering insights at MeasureCamp London 2023 (BONUS) appeared first on Measurelab.

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch.00:00 Intro. 00:28 Self-serve analytics failure. 03:20 Self-serve analytics debate. 07:16 Data democratisation and self-service. 09:41 People misusing self-serve analytics. 13:14 Self-serve data analysis. 16:49 Self-serve analytics challenges. 18:10 Data literacy. 21:11 Overcoming learning challenges. 24:01 Understanding what people want. 26:01 Centralised document for company questions. 29:23 Self-serve analytics solution. 32:00 Pursuit of self-serve culture. 36:00 AI in self-serve analytics. 38:33 How to ask better questions. 40:24 Predefined list of curated questions. 43:05 Retention and success metrics. 46:21 The pursuit of self-servant data democratisation. 49:13 Suggest a topic or guest.-----Episode Summary:In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure. Bhav emphasises the importance of trust, data literacy, and problem-solving skills in enabling individuals to effectively use self-serve analytics tools. They also share personal experiences and strategies for promoting data democratisation and creating a culture of self-serve analytics.-----Quotes of the Episode:"...this topic and the whole concept of self serve has been one of the biggest failures of my entire career spanning like 10, 11, 12 years." - Bhav"...self service doesn't equal self sufficiency." - Dara"...when marketers are always talking about like impressions and clicks as KPIs, I'm like, it means absolutely nothing. And like, you know, downloads of a podcast means nothing." - Dan-----About The Measure Pod:The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.-----If you liked this episode, don't forget to subscribe to The Measure Pod on your favorite podcast platform and leave us a review. Let's make sense of the analytics industry together!The post #90 Self-serve analytics: yay or nay appeared first on Measurelab.

Product manager Barry Pace joins the podcast to discuss integrating analytics into product teams. They explore the importance of effective communication, cross-functional collaboration, and the challenges and opportunities in different industries. They also touch on building a business case for bringing in an analyst and the future of AI in product management.