#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)

Show notes and full transcript is available at https://bit.ly/42EywUq.

00:15 - Intro
02:55 - Topic
39:53 - Wind down
41:39 - Outro

This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs to the customer, and how to adapt a CRO mindset for personalisation.

The kind folks at Agillic are giving away 10 copies of Rasmus' book Hello $FirstName when you sign up on Agillic's website at https://bit.ly/firstnamepodcast.

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