The Measure Pod

#81 Marketing vs. product analytics

Aug 11, 2023
Guest co-host Bhav Patel joins the hosts to discuss marketing and product analytics. They explore the differences between product and marketing analytics and the challenges of transitioning to Google Analytics 4. They also discuss self-service analytics, the accuracy of data, and connecting analytics to revenue. The episode concludes with a preview of future episodes and a potential debate on users versus sessions in analytics.
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