

#81 Marketing vs. product analytics
Aug 11, 2023
Guest co-host Bhav Patel joins the hosts to discuss marketing and product analytics. They explore the differences between product and marketing analytics and the challenges of transitioning to Google Analytics 4. They also discuss self-service analytics, the accuracy of data, and connecting analytics to revenue. The episode concludes with a preview of future episodes and a potential debate on users versus sessions in analytics.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Introduction of Guest Host and Changes in Format
01:59 • 2min
Introduction and Difference between Product Analytics and Marketing Analytics
04:17 • 21min
Concerns and Reactions to the Transition to GA4
25:33 • 17min
The Challenges of Self-Service Analytics and the Shift Towards Less Accurate Data
42:48 • 4min
Connecting to revenue, Google Analytics bias, and winding down activities
46:45 • 3min