#81 Marketing vs. product analytics
The Measure Pod
00:00
Concerns and Reactions to the Transition to GA4
In this chapter, they discuss the concerns and reactions from marketers and analysts regarding the transition from traditional analytics to the event-based schema model. Marketers express worry about the learning curve and potential job changes, while analysts face the task of rebuilding their data infrastructure. The chapter also speculates on the potential impact of GA4 on other product analytics platforms.
Transcript
Play full episode
