#76 The end of rules-based attribution is nigh!

Show notes and full transcript is available at https://bit.ly/3MYs3iH.

00:15 - Intro
01:31 - Topic
33:00 - Wind down
35:20 - Outro

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution!

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