#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!

All resources and the full transcript is available at https://bit.ly/3HGniHJ.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**

---

Intro [00:15]
Topic [01:48]
Wind down [28:52]
Outro [30:53]

---

Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least."

Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric"

---

This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)...

WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI.

Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb.

In other news Dan runs and Dara will (or has been?) drinking in the emerald isle!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.