#61 WTF Google?! GA4’s Data API quotas are breaking things!

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Intro [00:15]
Topic [01:30]
Wind down [23:48]
Outro [26:04]

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Quote of the episode from Dan: "This is probably the biggest single negative impact they've done ever since they've rolled out Google Analytics 4."

Quote of the episode from Dara: "It feels like a bit of a backward step because one of the biggest benefits I think when GA4 was announced was the fact that it was so much less restricted."

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Dan and Dara are back, and this week are discussing the recent update from Google Analytics where they are now enforcing their Data API quotas. Since 7th November 2022, Looker Studio reports that connect to Google Analytics 4 data are subject to GA4 Data API quotas. Reports that exceed these quotas will break, and Dan is more than annoyed...

A massive thanks to Rogier Kuiper who suggested this topic!

Check out Dara's blog on the quotas and how to deal with them, as well as some actions you can take - https://bit.ly/3irmiN2.

Here are all the official quotas for the GA4 Data API - https://bit.ly/3AW6qZp.

Here's the guidance from Looker Studio on what the error message you might see in the dashboards are and what they mean - https://bit.ly/3VE8kGx.

In other news, Dan start skateboard teaching and Dara gets another set of eyes!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

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