#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)

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Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet"

Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it"

Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of privacy sprinkled on top, maybe not"

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This week Dan and Dara chat with Jim Sterne and chat about his long and illustrious career in digital. They talk about how the Digital Analytics Association was formed off the back of the Marketing Analytics Summit meetups, how he's managed to publish 12 books, and what exaclt an analytics cohort is exactly. Be sure to listen to the end to find out why Jim is a "goofy footer from the days of steel wheels", and what theat even means!

There's loads of links for this episode, so if in doubt, just head to Jim's website and everything is linked from there - https://bit.ly/3SI2nGH.
- Analytics Cohorts - https://bit.ly/3C1ipWh.
- Data Driven Leaders Studio - https://bit.ly/3S7RZYz.
- (Book) Artificial Intelligence for Marketing: Practical Applications - https://bit.ly/3Rayuxk.
- (Book) The Devil's Data Dictionary - https://bit.ly/3xK7WfF.
- (Video) The Day Our Privacy Died - https://bit.ly/3dybjiI (A MUST WATCH!!!).

Marketign Analytics Summit - https://bit.ly/3BX540j.

The Digital Analytics Association - https://bit.ly/3f0OaWu.
- DAA compensation survey 2022 - https://bit.ly/3C2jeOL.
- DAA Competency Framework - https://bit.ly/3UxCF9d.
- DAA OneConference - https://bit.ly/3LyJGTj.

Jim mentioned a great article from Tom Davenport called "Data Scientist: The Sexiest Job of the 21st Century" - https://bit.ly/3dy9kuO.

In other news, Dan becomes a skateboard coach, Dara goes to Belfast and Jim writes some birthday poetry!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

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